Connect the dots from product to revenue by decoding the hidden source of customer success: your go-to-market messaging. Always #prodmktg. Donuts not doughnuts.
New England, Home of Donuts | Global
Joined March 2009
- Tweets3.5K
- Following0
- Followers1.9K
- Likes377
Pinned Tweet
"Acquisition addiction" is real - and it's fatal to renewals. Prevent excessive churn by setting the right sales expectations in your #gotomarket #messaging knowmads.com/go-to-market-me…
L.N. Grogan retweeted
From @ROI_Selling 7 Value Pricing Steps to Help You Increase Profit dlvr.it/RG0XTq
L.N. Grogan retweeted
Gaming on Twitter - a whole new playing field for #marketers? adage.com/article/twitter/ga… #digitalmarketing #gamification
3 quick-win sales tools to make right now to ramp up your #salesenablement library knowmads.com/sales-enablemen…
The book club Oprah would run, if she were a #B2Bmarketer knowmads.com/be-the-buyers-b…
Make your marketing deliver a message that irrefutably answers one question: "What's in it for me?" knowmads.com/dont-write-slog…
Just like nobody really loves the foundation of a house, nobody loves foundational #b2b messaging knowmads.com/breaking-bad-me…
#B2Bmarketers - without empathy, we're not doing a great job at putting ourselves in our buyers' shoes knowmads.com/empathy-in-b2b-…
Everything wrong with 80s teen-movie pickup lines is still wrong with sales copy today. knowmads.com/the-year-of-lis…
Sorry, tech companies - the product specs page isn't marketing content. It's documentation. knowmads.com/product-positio…
Don't let a bad pitch blow a good product review. Craft an A+ reviewer's guide for industry press knowmads.com/remember-your-r…
Feature comparison sales tools are a recipe for competitive disaster. Talk about these differentiators instead knowmads.com/competitive-sal…
"Feature-like benefits" dress up a spec to hide that you're focused on the product - instead of the buyer knowmads.com/relate-to-custo…
How measurable is your plan to reach "everyone"? Time to narrow your #targetmarket knowmads.com/what-does-every…
Everyone blames the product when people stop using it. Before you throw in more features, take a closer look at your #gotomarket #messaging knowmads.com/churn-checkup
B2B case studies: word of mouth marketing at its buyer-focused finest #b2bmarketing knowmads.com/b2b-case-studie…
Great product, high churn rates? It's not your competitors. It's your go-to-market messaging knowmads.com/go-to-market-me…
Want to become a #b2bwriter? There's more to it than an English (or any) degree knowmads.com/how-to-become-a…
#B2Bmarketers: if the question is "what's in it for me?" then know "what" and talk to "me" knowmads.com/dont-write-slog…
You can't influence product reviewers - but reviewers' guides help them know what to expect #b2bmarketing knowmads.com/remember-your-r…