
AI, crypto, marketing & things that interest me | Prev. @eigenlabs
India
Joined March 2012
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- Following1.4K
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Typical Twitter article structure:
You are an idiot.
Before I explain how you can overcome being an idiot, bookmark this first.
Have I told you that you are an idiot?
Here are the most bland actions you can take to not be an idiot.
AI asked me to add this
AI asked me to add this
AI asked me to add this
AI asked me to add this
You again need to be reminded that you are an idiot.
Also, bookmark this so I can quote-tweet the bookmark screenshot.
Adios, idiota.
The sheer will of an idiot who executes, shows up, and keeps going despite failures will always triumph over a closet genius.
The current timeline rewards ratardmaxing.
And I guess that is the moat.
Always love it when my speaking slot turns into an extended conversation with the audience.
Thank you, @EthereumPune @lookupforsky, for this steller Road to @EFDevcon in the city I love. Great work curating the community. Thank you for putting Pune on the map!
I meant to talk about opportunities at the cusp of crypto and AI, but it quickly turned into an impromptu conversation with this amazing audience. One hour of pure, unadulterated Q&A around crypto, the implications of AI, and what actually matters now.
Better dopamine than anything else I've indulged in recently.
This @vedantutage03 chap from @DashXHQ asked me to tweet this.
It seems they are doing The Payment Night on the sidelines of Devcon.
@dhruvgera_ Am I going to get a physical copy of this?
PS: Love these founders. Smart, shrewd, and focused. Don't miss a chance to learn more about them.
Some rooms you find and some you earn your way into.
The Payments Night in Mumbai this November is the second kind
Founders, builders, lawyers, CAs, creators and freelancers in one room with an open bar and good food
Hosted by DashX with @myStableCorp , @Starknet , @dopepayme and @swishdotcash
I’m LONG India.
> We will build world-class cities
> We will solve our pollution crisis
> Manufacturing will scale, and we will build indigenous solar cells, batteries, jet engines, and smartphones
> UP, Bihar, and MP will wake up and unlock their potential
> There will be reverse brain drain
> We will double per capita income in the next 10 years
> We will have 20 startup unicorns every year
No cynicism. No WhatsApp/Instagram/YouTube doomerism. No anarchy.
The world is underestimating us again.
I’m long India.
Gentle parenting is a scam. My father put me behind the counter of our family shop at 11.
Things he taught me:
1) Never keep an untidy beard. Always wear aftershave.
2) You don’t need brands. You need clothes that fit.
3) Conversation is an art. So is selling. That counter taught me both.
4) You earn respect by giving it. To everyone.
5) Walk away from confrontations where egos are involved. But never let anyone take you for granted.
6) Love demands sacrifice. Romantic or otherwise.
7) Spirituality and blind faith are two different things. Always question blind faith.
8) Purushartha (in English, it means the purpose of a human being). The purpose of a human life is to build your own and help those around you thrive.
9) Don’t splurge on what you don’t need. Never cheap out on what you use every day.
10) Study politics. Understand how the world works. As a child, he made me read the important newspaper clippings. Even today, my WhatsApp is full of newspaper photos he sends me.
11) Embrace failure. I was once a pretty big failure. I had almost given up. He pushed me. Made me believe in second chances.
12) Buy metals.
Buying QTs and views for your launch on X is for losers.
Here’s a scrappy list of reasons masquerading as advice on why you should spend zero on amplification for launches on X.
Before that, here is why you should care about what I’m saying:
> I got 22 million impressions on one of my tweets. It was also quote-tweeted by Elon Musk.
> Every launch I’ve been part of on X in the last four months has trended. We spent zero money on that.
> I took a clipping account with 34 followers and got one of its tweets retweeted by Elon Musk. Almost 800k views on a single tweet. Again, zero money spent.
> I have taken multiple startups from zero to one on social media. Revenue, customers, hypergrowth, acquisition, everything.
Now, scrappy list:
1) Build your presence before you launch.
Most launches I’ve seen work were done from an account that already had real standing with a specific audience. You deliberately built that sphere of influence. When your launch lands, people go through your history to understand who you are and why you are doing this. Paid views land people on your profile, and if there’s nothing there, they leave. Your quirks and personality as a founder will take you further than optimizing everything for the launch.
2) Build relationships before the launch.
Use X lists extensively. Curate a list of the ICP you are focusing on and engage with them. DM them. Reply to their tweets. The outreach doesn’t need to convert right away. So many folks here passively consume, even if they never reply. When push comes to shove, they will show up for you. Once a certain familiarity is established, drop the launch link or product link to the people who should definitely engage. Tell them what you are doing and that you would appreciate their amplification. Ask if you can do anything for them in return.
This is distribution nobody can buy. These folks would only tweet about a product because they genuinely mean it. These are the folks you want on your side.
3) An abysmal launch is not the death of the product.
An abysmal product is.
Video quality and the script matter for sure. Anything that follows the tragic “follow the script” pattern won’t stand out. But you don’t need to hunt for a new hook every day. If you are building something worthy enough, that itself becomes the hook. Something people resonate with. Something that moves the needle on what is happening across the world in the context of what you are building.
Put a substantial amount of resources into building a product that matters and marketing it the right way. Never into buying reach.
4) Decide if you want eyeballs or users.
Eyeballs fade quickly. Launch content has a short shelf life. Your startup’s survival depends on how many users you acquire, how many of them you retain, and how many of them actually become paying customers. Focus on all this.
5) Let’s say your launch fails. Do it again. Do it every month.
A launch is a starting point. It’s one of many points on the way to something bigger. Don’t bet everything on it.
Lastly, don’t give too much shit about the launch video. Be very, very deliberate with your marketing. Build formidable, durable distribution. Go back to old-school product marketing and the basics of marketing.
Building a marketing system that compounds will take you further than any one launch video.
Kunal Gandhi retweeted
🎤 Speaker Announcement | Road to @EFDevcon Pune: Final Edition
Say hello to @kunalvg (Kunal Gandhi), a GTM and growth operator with 10+ years across AI, big data, and crypto.
Kunal led India ecosystem growth at Eigen Labs, built the PostAGI podcast, and scaled HeyElsa’s onchain volume from $100K to $300M+. He writes about AI, crypto, and India’s tech future on X at @kunalvg.
📌 Talk: Building at the Cusp of Crypto x AI
🕓 Time: 4:30 – 5:00 PM
📍 Redbrick Offices - Pavillion Mall, SB Road, Pune
Two of the fastest-moving fields in tech, and what it takes to build where they meet.
🚨 Road to Devcon Final Edition in Pune!
🇮🇳 Devcon VIII India is almost here (Mumbai, Nov 3–6), and ETH Pune is bringing you the last stop - Final Edition of Road to Devcon.
Whether you're a student, builder, founder, researcher, designer, or just Web3-curious, join us for the final community meetup before we head to Mumbai.
Learn how to get involved, network with local builders, and get ready for Devcon VIII India.
📍 Redbrick Offices, Pavilion Mall, SB Road, Pune
🕖 4:00 – 7:00 PM (Saturday, Oct 24)
🎤 Speakers: Announcing soon
Powered by @EFDevcon & @geodelabs
Follow @EthereumPune so you never miss an update.
Meet me at Devcon and earn $1 if our conversation helps you.
This is a coming-of-age moment for the Indian crypto ecosystem. And I want to contribute my bit.
I want to have as many 1-on-1 conversations as possible and help however I can. If it helps, I’ll send you $1 onchain as proof of meeting.
Builders, founders, creators, marketers, trenchers, students: I am game for all sorts of conversations.
Just DM me or reply here so I can plan ahead. See you in Mumbai!
Polymarket Twitter: Spreads malicious fake news, enabling a barrage of anti-India hate.
Consequence: Account withheld in India
Indian crypto community: But what about my Polymarket airdrop?
By the way, this doesn't hamper your airdrop chances unless:
- there is no airdrop
- Polymarket decides to drop India as a geography for the airdrop
- Someone at Polymarket remembers India banned it in May
India’s largest certifying authority, eMudhra, had 8 private keys compromised.
One of them was the number 4.
India is so not ready for cyber warfare.
The world is an unfair place.
You can either crib about it and die one day or put in the work and win.
Also, getting offended by someone's unfair advantage is a low use of your intelligence.
Years ago, a well-known crypto founder told me they can’t pay me the industry standard for a marketing role because I’m based in India.
I didn't confront. I just moved on.
But agree, the opportunity cost is too high if you are not in the right time zone.
I aspire to care this much. I aspire to be this good.
Hi, it's Darshita. I am a designer.
And I'm pitching myself in public 'cause I'm done with a year full of anxiety.
Everyone says design is dead and AI killed it. But the real parasite was hiding in plain sight.
So here's my film, DESIGN IS DEAD. She's bold, fearless and very PINK 💖
Hiring? My DMs are open.
I can read, write, and speak: Marathi, Hindi
*I grew up in Maharashtra and did my primary schooling in Marathi
I can read and speak: Gujarati
*Many of my neighbors were Gujarati
I can speak: Marwari
*This is my mother tongue
Indians who shy away from learning regional languages are missing out on a rich cultural experience and deeper connections.
Vote chori is a facade created by those with zero interest in the democratic process.
Below are the real issues India faces:
1) Getting reforms done for the larger public good is hard in India. Any proposed reform will have vocal, and sometimes violent opposition, not based on reason but on emotion. There are multiple examples of this from the last decade.
2) Political will/intention is tied to the vote bank, ridden with false pride in caste and religion. Sometimes out of insecurity. Sometimes, out of compulsion.
3) We have had a weak civil structure since the inception. Law has never been uniform. It has only created a divide in society. So when it comes to creating something for the larger good of the country, we end up uplifting the causes of the selected few.
4) For this very reason, incompetent politicians keep getting elected.
For this very reason, most of our bureaucracy is so utterly incompetent.
For this very reason, our police force is so useless.
For this very reason, our judiciary has such a bad track record.
All of them have zero accountability.
5) Governance on the local level is broken beyond redemption. Gundas get elected as representatives, while local bureaucrats are selected without merit.
6) Voters are lured with freebies. This throws fiscal prudence out of the window. Unfortunately, voters are to blame here.
7) On top of all this, we Indians have zero civic sense. Since civic sense is rooted in accountability as a citizen, we fall short in every way.
All this, cumulatively, is holding India back from realizing its true potential

















