CEO @paritynow_ | Creating economic opportunity for women athletes | 3 x CMO | Board Member @Upwork | MBA Council @TuckSchool | 🏴 born/bred.
Raleigh, NC
Joined October 2009
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- Following688
- Followers5.3K
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Yeah that's me, awkwardly standing on my tippy toes next to the incredible @LisaLeslie to make sure I made it into the frame 😬. My head is 🤯 after spending so much time with veritable sporting legends for #ParityWeek 🎾🏀⛳️🏁🏆
💪 Talk about girl power! 💪
@LPGA legend @ANNIKA59 was joined by @paritynow_ athletes @LisaLeslie, @IAmSAveryhardt, and @lizzymontavon and Parity CEO @leelasrin on the course at @theANNIKAlpga - and ran into @NellyKorda and @Group_1001 CEO Dan Towriss! #ParityWeek
Leela Srinivasan retweeted
As Parity CEO @leelasrin said, “Women's sports is on the rise; we need to bring the athletes with us.”
It’s past time to invest in women athletes.
➡️ Download the full report from @paritynow_ here: paritynow.co/24q4-athlete-su…
In case you need a distraction this week... it was a pleasure joining @BrandInnovators for their Brand Innovators Marketing Leadership during Advertising Week hosted by AWS in New York. #BISummit
ICYMI, you can watch on demand here: bit.ly/40oj5Su
Check out this website @tomaldertweets made to document the behind-the-scenes process of rebranding Strategy Breakdowns tomalder.notion.site/Strateg…
Leela Srinivasan retweeted
“The list of things that women athletes can bring to your business are endless.” - @leelasrin
It’s no surprise that one of my favorite sessions today was titled “Investing in the future of women’s sports parity.” Great insight from Leela, Mike Nichols & Dr. Sarah Ogoke! #HS24
Thank you @EntryLevelRebel for highlighting our research findings! The best time for brands to partner with women athletes is yesterday - but today's pretty good too. cc @paritynow_ @SurveyMonkey
Leela Srinivasan retweeted
Parity just released what could be the largest study of women’s sports fandom ever.
In partnership with @SurveyMonkey, @paritynow_ polled 14K+ global consumers to find out who’s watching women’s sports, why, and what they think of women athletes.
Here's what they found.🧵(1/9)
Leela Srinivasan retweeted
A new survey by Parity and @SurveyMonkey shows growing fan interest in women's sports 📈
Despite this, a majority feel brands aren’t investing enough in women’s sports compared to men’s.
Read more from @RachelAxon
sportsbusinessjournal.com/Ar…
Back atcha @LTWPhilly! We have much to discuss, and even more to do 💪🏽
Wonderful spending time with @LeelaSrin at @SBJ World Congress of Sports discussing shared visions for female athletes and women's sports - 👊🏻🎀
Meet @paritynow_ 's first 1,000 pro women athletes! Talented... inspiring... engaging... and a surprising number of dog owners and protein shake enthusiasts!
impact.paritynow.co/meet-the…
Excited to share that @paritynow_ is now an official development partner of new @USLSuperLeague club @TampaBaySunFC! Looking forward to supporting the club & its players in their first season 💪🏽 businesswire.com/news/home/2…
That was the best half of defensive basketball I’ve seen @GoHeels play this season. It’s almost like we’re fired up or something 😂 #DukevsUNC
"The research also finds consumers are more likely to think favorably about a brand if it sponsors women’s sports (29%) versus men’s sport (17%)."
Just sayin'...
marketingweek.com/womens-spo…
#SportsBiz #WomenSports
New Hockey League Latest to Capture Women’s Sports Boom - frontofficesports.com/new-ho… via @FOS
"After landmark World Cup, more sponsors keen on women's sport in 2024." @vallman123 is spot on - finding authentic matches with women athletes is the secret sauce that brands need to be tapping into in 2024.
reuters.com/sports/sport-aft…
It's been quite a year! Check out Parity’s 2023 in Review linkedin.com/pulse/paritys-2… via @LinkedIn
CMOs & brand marketing leaders: I implore you not to make the same mistake I did when I sat in your seat.
sportsbusinessjournal.com/Ar…
Via @SBJ
Thanks for having me on the pod, Brian and @SBRadio team! 🙌🏽
PODCAST: Alice Milligan, CMO of @MorganStanley & @leelasrin, CEO of @paritynow_ join @SBRadio.
Milligan also shares insight on the best ways to build a trustworthy brand.
Srinivasan shares how Parity is leveling the playing field for women.
LISTEN: podcasts.apple.com/us/podcas…
