the salesforce of the future is creators. creators will be your salespeople, the sales conversation becomes their content. it is the embodiment of pull marketing, and it’s the most perfect, scientific blend of direct response and brand marketing.

dropped a Skool group where i’m sharing daily insights on the offers we’re scaling weekly calls with hot seats + specific trainings insane guest speakers (already have had industry leaders on) has all of the assets, SOPs and playbooks we’re actively using if you want access DM me

most of your cold traffic marketing failures come down to 2 things: 1. writing to inform instead of shift a belief 2. trying to manufacture desire instead of channeling an existing one luckily this can easily be solved with a simple framework [persona] wants [desire]. they believe [blocking belief], so they haven’t gotten it yet audit your marketing assets.. your ads, your emails, your VSLs there is probably a huge limiting belief you are not murdering in your marketing that is limiting conversion if you aren’t handling how they can get the outcome while simultaneously removing there limiting beliefs they will not move through the buying process or you’re just writing to a desire that isn’t even strong or present with your avatar rule of thumb with desires.. they all start with “i want” or “i need” hope you lads are cooking this q4

time allocation as a founder is the most important thing to consistently feedback loop yourself on you need to be doing more of the unsexy things stop doing tasks for the sake of “12 hour days” work on what the business NEEDS not what you WANT

so yesterday in the morning i used ai to repurpose our best performing ad made 4 diff concepts, exact same copy the ad is a selfie yap video so of those concepts was taking the exact same selfie video & removing the captions the editor had put on it i told claude to add some lofi music to the background instead of the music we had then i said to make it split screen & to visually depict the script into a stick figure story on the bottom half claude proceeds to 1 shot it, no re-prompt needed i sent to media buyer to upload same day today that same ad just piffed cannot make this up it does not get easier then this if you want to see the before and after DM me i’ll send

alright 2 weeks into Q4 how we doing? (we are RIPPING, going to start sharing thoughts daily again here) ask me anything below

momentum is the absolute best thing to have preserve it when you have it

brain to screen

got a lot of good feedback from this on Substack thought i’d share here happy q4 👁️

to actually scale all you need is a simple operating rhythm of - clear ownership - consistent review - focusing on the right metrics a simple plan beats a complex one everytime

anyone else starting to see no VSL call funnels outperform VSL call funnels seeing significantly better outcomes with more consumption after lead capture then having it on the front

there are only 5 metrics i actually look at when scaling ad sets & ads: breakeven CPBC target CPBC target CAC allowable CAC minimum daily spend and overall profit, obviously so i guess that makes it 6 metrics everything else is vanity for info, you'll see guys flexing ROAS on $10k spend… across their ENTIRE campaign it makes me laugh every single time & they have no idea how small of a game they are playing currently on my accounts we're looking for singular ads that can absorb at LEAST $25k in a 30 day period and still print not the campaign like single creatives that should be the bar. not the account. not the campaign. getting breakthrough ads that can sustain real spend you gotta put your balls on the table and spend REAL bread before anyone should care what your numbers say i’m nowhere near the top or even satisfied with my current skillset, baseline and even capacity of spend …so i say this to try and encourage others to please stop acting like you’re a great marketer when you get 5x ROAS on a $15k/month of ad spend stay in the trenches

the best data in your company is stored in your customers

did you apply time, money or talent to solve the constraint today? if yes, well done if no, you cannot be mad or confused if you’re not scaling you are avoiding the real work that needs to be done

if i see another ranking, tiers format video imma throw my phone holy 😭😭😭😭😭 idk the last time i seen a format hit this many different markets

i just got so many ideas

if you are doing anything other then solving the #1 constraint right now you are doing busy work

everybody’s obsessed with ROAS and cost per booked call the actual skill gap is can your ad survive real spend most info marketers can write an ad that converts at $50-$200/day almost none of them can write one that survives $20k-$50k+ in spend without the algo eating it alive ROAS is subjective CPBC is subjective you can hit whatever number you want on a slide what you can’t fake is an ad staying on at high spend for 3+ weeks straight that’s the only KPI that can’t lie to you i had an ad spend $3.5k, return $42k most people screenshot that and call it a win i called it data the second that ad hit ~$500/day the quality fell off a cliff this was a pretty good ad, not a breakthrough so i went back and studied why it broke now i’m building the version of that angle that holds at $1.5k/day profitably for weeks the goal was never “get a winner” the goal is force your daily spend up on purpose push it until your sales team can’t keep up and you have to go hire that’s not a problem, that’s the business actively scaling once we get an angle holding, we sort every ad into 4 layers 1. breakthrough - scales your whole account, this is what we’re hunting for 2. spend winner - takes budget but plateaus, can’t push it further 3. kpi winner - hits the number on low volume, doesn’t move spend, we barely care 4. loser - self explanatory most people stop at “did it hit KPI” we ask why it did or didn’t work every single ad gets broken down what hook worked, what angle died, what made spend cap out where it did that research is the actual unlock you can’t shortcut market understanding you have to build it ad by ad everything else is noise GET OBSESSED with the ad that scales, not the ad that flexes