Journalist, content creator, retail geek . Director Editorial Content & Communications, Publicis Health Media. Tweets are my own.
Contributor, Forbes.com
Joined January 2009
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@lfheller retweeted
We just opened up an associate editor role for @marketingdive. Join a dynamic team covering the fast evolving marketing space, from the evolution of brand building to mobile platform developments. DM if you know a good candidate. jobs.lever.co/industrydive/c…
@lfheller retweeted
I wrote about Andy Jassy, Amazon’s first new CEO.
I spoke to 8 former Amazon execs — from WarnerMedia CEO @JasonKilar to former AWS VP @timbray — to understand why Bezos chose Jassy & what the world should expect from Amazon under his leadership.
vox.com/recode/22264330/amaz…
@lfheller retweeted
Ok ladies @HillaryClinton @karaswisher let’s have a #strongwomansummit on my podcast #justbwithbethenny Bring your A game. Let’s talk women’s issues, business, life, love & the pursuit of happiness. Let’s go! Who is in?
@lfheller retweeted
A Jewish teaching says those who die just before the Jewish new year are the ones God has held back until the last moment bc they were needed most & were the most righteous. And so it was that #RBG died as the sun was setting last night marking the beginning of RoshHashanah
@lfheller retweeted
#AI Goes Shopping 🛍 @joyhtang @MarkableAI , @otziperman @AnagogSDK and @DuffeyChris @Adobe are making all visual #content you see shoppable... #Retail therapy anyone?
#HighTechRetail #CES2020
@lfheller retweeted
#voice vs. #visual seach is replacing traditional seach with keyboard at a crazy rate.#CES20 #HIghTechRetail – at Winchester, NV
@lfheller retweeted
#frictionless shopping #CES2020 take a lesson from @standardAI and the @PawSox .so awesome to announce @HighTechRetail
@lfheller retweeted
#RetailTech decade in review: 2012. A year in which the great Ron Johnson experiment was being conducted at JCPenney, and the Mayan calendar purportedly foretold the end of the world. And some other #retail stuff too... forbes.com/sites/nikkibaird/…
@lfheller retweeted
It was great to see Ned speak at #hightechretail. Position Imaging has a new way for BOPIS.
It launched in Tractor Supply. It takes only 15 secs for the customer to pick up. #CES2020
Position Imaging CEO, Ned Hill, Has Been Recognized as a Thought Leader and Innovator by the Consumer Technology Association (CTA) businesswire.com/news/home/2… #CES2020 #NRF2020
@lfheller retweeted
While some might think younger generations have a proclivity for online shopping, the opposite is actually true.
nytv.to/5w2p
@lfheller retweeted
Drone delivery won't fly; 5G will accelerate supply chain evolution; retailers will market to smart homes, not just shoppers, says Dave Marcotte of Kantar. #Groceryshop2019
@lfheller retweeted
The “car wash observation” window on steroids. Here’s a peek into @Planet13lv’s version where customers can view real time cannabis product production in Phase 2 of their buildout off the Las Vegas strip. #groceryshop19
@lfheller retweeted
Heather Kang & @BrendanWitcher talking about a super secret launch with a undisclosed retailer and new tech partner allowing a consumer to add gum and other “impulse buys” to their curbside pickup order at Groceryshop #groceryshop19 lnkd.in/eCdC92U
@lfheller retweeted
This is a really good piece on how the media often gets out ahead of itself when reporting on the significance of Amazon developments, and how Amazon is consistently able to spin those developments to seem bigger than they might actually be:
Amazon will spend about $1,077 per employee annually on training. That's less than the average organization spends bloom.bg/2NStfqR
@lfheller retweeted
Burcu Agma @performics on Letting Intent-Based Marketing Fuel Creative bit.ly/2Zv2bib
@lfheller retweeted
Why Understanding Consumer ‘Intent’ is Key to Driving Digital Marketing Performance, Performics Australia Intent Live Event: bandt.com.au/marketing/under… via @bandt