Logan Zylstra

I run a boutique property management + brokerage firm on Utah's Wasatch Front. I post about what actually works in rentals: the numbers, the mistakes, the market most owners never see. No hype. Follow if that's useful.

99% of franchises are a scam

YOU GET WHAT YOU PAY FOR

Property owners can no longer afford to subsidize their buildings from their active income. There is blood in the water.

Who is my GBP office nerd? I have an idea at one of my properties.

Just joined @Join_Crane. 10/10 recommend so far

Have you set a standard paint color across your portfolio?

Another 44 launching on the 19th. Grateful for the trust

As a society, we need to make the trades cool again

Anyone have a contact for a company/agent who can do a master insurance policy?

210 units under management next month Equates to over 100M in real estate Crazy to consider how much value we can create for our owners with proper oversight

Who has an alternative to traditional health insurance that they like?

Who runs their business on EOS?

Provo to John Wayne has gotta be the flight with the most weirdos per capita going to Disneyland. Adults should not wear Micky ears.

Who crushes on LinkedIn for their business?

UTAH FRIENDS - who needs a Google Business Page in Pleasant Grove? We have offices for lease for $500 a month on Main Street.

A resident came out to talk to me while I was waiting for a prospective tenant to show up for a tour at a building we manage in downtown Salt Lake City. She just wanted to thank us for taking care of the property. There had been dead cockroaches in the common areas, and she specifically mentioned how quickly we had handled her work orders. We didn’t go above and beyond. We just did what we were hired to do. Her lease is up for renewal in 45 days, and I think there’s a good chance she signs again because she knows she has management that cares. That matters. Downtown Salt Lake City is sitting around a mid 60% economic occupancy rate right now, so every renewal can save an owner months of lost rent. Property management is boring. But the boring stuff moves the needle. It moves the needle for residents who want to feel like someone actually cares about where they live. And it moves the needle for investors through better retention, less turnover, and stronger returns. Do the basics well. Do them consistently. The results compound.

Was offered money for any deals we want to buy from a client. Feels good to have built that level of confidence after working for them one month in.

What’s the scrappiest way you’ve filled a vacant unit?

Depending on the week, I review 10+ housing applications weekly. My biggest takeaway: Please stop taking out $80,000 or more in student loans for degrees that do not increase your earning potential.