
Creative communications consultancy delivering safety #education #training and #communications for the #railindustry through interactive engaging media.
England, United Kingdom
Joined May 2018
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In case any of you missed it… here’s the first entry in our new bi-weekly blog… what do you think? If video killed the radio star…what has online done!?
lucidcommunications.co.uk/20…
We love a new campaign launched by @ScotRail to encourage people to stop and think about their #safety during travelling or work. Have you run a #communications #campaign in #rail? What worked well? @NScot
northern-scot.co.uk/news/rai…
Have you needed to #translate #safetymaterials into different languages? More and more #traindepot visitors need their worksite safety #induction in their native language to ensure #safetycritical details are not ‘lost in translation’.
lucidcommunications.co.uk/20… @zonegreen
How often do you improve safety at your #traindepot? Great to see @Siemens commissioning @zonegreen to overhaul its Depot Personnel Protection System (DPPS) at its Northam depot. Could their worksite #safety #induction also do with an overhaul? @rtmnews
railtechnologymagazine.com/r…
To understand the effects of #fatigue & sleep deprivation on worker health @OxSCNi @wellcometrust @TheLiminalSpace are conducting a #railindustry sleep survey. The survey aims to explore how working patterns affect workers sleep health & quality of life
rssinfrastructure.com/sleep-…
In an age of #Automation – what skills are more important? ‘Soft skills’ like #communication, negotiation, building morale & maintaining relationships – they’re also critical to #safety… but which soft skills are most important in the #railindustry?
theladders.com/career-advice…
What did your business achieve in 2019? We delivered almost 24,000 online #worksite safety #inductions across 20 separate sites for six different #railindustry clients. Read more in our latest blog…
lucidcommunications.co.uk/20…
An example of when the #digitalrailway goes wrong?! Over Christmas the national @_Railcards website crashed leaving thousands of passengers concerned they wouldn’t be able to renew railcards or claim ticket discounts… did you experience it first hand?
theguardian.com/uk-news/2019…
How are you welcoming in the #NewYear? What a positive way to start #2020 – the #railindustry is recycling plastic waste to make #railway sleepers… How does your rail company intend to support the #environment this year?
createdigital.org.au/one-com…
How did another year go so quickly? Aside from rolling out train depot safety inductions using our unique online platform, we’ve also been busy creating and sharing a new blog… link below in case you fancy some light reading this holiday time…
lucidcommunications.co.uk/20…
Are you ready to take some time off for #Christmas? We hope so! Whatever you’re up to this holiday season, we wish you a happy and peaceful week to wind down from work. Happy Christmas from everyone at Lucid!
Is tube #driver a role for a woman? It might seem a silly question, but in #Moscow women have only just been allowed to apply. Even more questionable as cleaners, cashiers and escalator monitors were jobs deemed as OK for women to carry out…
digitaljournal.com/news/worl…
Last week the UK saw a fraught #GeneralElection & this week we begin a new political era. The #railindustry responded positively asking for politicians to take a long-term view of the industry. How might your part of the rail industry react to the result?railwaygazette.com/uk/rail-i…
It’s been a while since we started our #blog… since then we’ve covered the #digital depot, assisted #training delivery, avoiding video in training content, completing #induction training before getting to site & more…Seen it yet? What do you think? lucidcommunications.co.uk/20…
Engineers @networkrail were working 12-hr shifts to manually operate barriers at a #levelcrossing in #Norfolk. While the #railindustry works hard to design out #engineering faults, how is it best to keep public #awareness around level crossing risk high?
itv.com/news/anglia/2019-12-…
What are ‘NTS’ and why are they so important? Check out our latest #blog to see why non-technical skills are just as important as technical ones… & consider what #NTS are critical in your job or industry?
lucidcommunications.co.uk/20…
With so much talk of the #digitalrailway you wouldn’t be blamed for thinking the whole industry has gone digital…Of course, we know the #backoffice still lacks digitisation and this article outlines how digital signalling also still has a long way to go
imeche.org/news/news-article…
Our comms work requires us to think creatively, so we had huge professional admiration for @23red and their re-design of @networkrail ’s award winning ‘Eighteen’ #campaign … bold visuals & #comic book format nail the target teen group for this campaign
prolificlondon.co.uk/marketi…
In the world of rail and training this news is fairly huge… @cityandguilds has acquired @IntertrainUK - the largest UK railway #training provider. Do you think this will bring new training opportunities for the #railindustry?
railwaygazette.com/uk/city-a…
We’re helping to build a ‘Digital Depot’ with the likes of @zonegreen and @alcumusgroup. Interested to learn more? Here’s our latest blog with all the details…
lucidcommunications.co.uk/20…
Since September we’ve launched a new #blog to share hints & tips and give the inside track (boom boom) on effective use of training & comms in the #railindustry to support #safety. Have you seen it yet? We’d love to hear your feedback…
lucidcommunications.co.uk/ne…




















