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The voice of global fashion, people and culture from Vietnam.

Ho Chi Minh City, Vietnam
Joined August 2026
Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)Photo by Lures Magazine (@luresmag)
A Historic Milestone: Hồ Ngọc Hà as BVLGARI's First Vietnamese AmbassadorEntering a brilliant new era following her journey as Friend of the House, Hồ Ngọc Hà officially makes history as the very first Brand Ambassador for BVLGARI in Vietnam. #Lures #BVLGARI #HoNgocHa
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Jude Bellingham stars in Calvin Klein’s newest underwear campaign, captured by Oliver Hadlee Pearch. #Lures #JudeBellingham #CalvinKlein #Campaign #FashionNews
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Coperni officially closes after over a decade of pioneering fashion and technology. From Bella Hadid's spray-on dress to futuristic runway shows, an unforgettable era ends. #Lures #Coperni #FashionNews #SébastienMeyer #ArnaudVaillant
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Anok Yai for Gucci Cruise 2026 at Times Square Making a stunning runway return, dominating the streets of Times Square as Gucci takes over the city for Demna’s Cruise show. An unforgettable masterclass in runway presence and modern luxury. #Lures #AnokYai #Gucci #Demna
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Anna Wintour in Custom Marc Jacobs at the 2026 CFDA Awards. The undisputed icon arrives on the white carpet at the American Museum of Natural History, wearing a stunning custom look by Marc Jacobs for the 2026 CFDA Awards. Video: CFDA #Lures #AnnaWintour #CFDAAwards
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Anna Wintour in Custom Marc Jacobs at the 2026 CFDA Awards. The undisputed icon arrives on the white carpet at the American Museum of Natural History, wearing a stunning custom look by Marc Jacobs for the 2026 CFDA Awards. Video: CFDA #Lures #AnnaWintour #CFDAAwards
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FC Barcelona’s star Lamine Yamal and Inés Garcia stepped onto the Ballon d'Or 2026 red carpet at the London Palladium in matching black tailoring and elegant eveningwear. Credit: UEFA Champions League #LamineYamal #InesGarcia #BallonDor2026 #RedCarpet
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In his latest music video for "Coming Up Roses," Harry Styles explores human connection through dance, learning steps alongside a diverse cast of strangers. A moving visual story on finding common ground and shared vulnerability. #HarryStyles #ComingUpRoses #MusicVideo
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Maison Margiela x Gentle MonsterA collapsing stage in Seoul as the ultimate expression of deconstruction. Maison Margiela and Gentle Monster merge eyewear with radical performance art for their latest 68-piece collaboration. #Lures #MaisonMargiela #GentleMonster
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Halloween isn't over until Heidi Klum redefines the boundaries of costume artistry at her annual Heidi-ween bash. A masterclass in surreal prosthetics and unmatched visual spectacle. #Lures #HeidiKlum #HeidiWeen #ProstheticArt
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You Obsess Over Your Identity While Your Soul Rots InsideA conceptual critique of societal beauty standards. Miss Grace Louisa transforms historical corsetry into a suffocating exoskeleton of decay and deconstructed form. Credit: Miss Grace Louisa #Lures #ConceptualFashion
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You Obsess Over Your Identity While Your Soul Rots InsideA conceptual critique of societal beauty standards. Miss Grace Louisa transforms historical corsetry into a suffocating exoskeleton of decay and deconstructed form. Credit: Miss Grace Louisa #Lures #ConceptualFashion
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Halloween isn't over until Heidi Klum redefines the boundaries of costume artistry at her annual Heidi-ween bash. A masterclass in surreal prosthetics and unmatched visual spectacle. #Lures #HeidiKlum #HeidiWeen #ProstheticArt
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Maison Margiela x Gentle MonsterA collapsing stage in Seoul as the ultimate expression of deconstruction. Maison Margiela and Gentle Monster merge eyewear with radical performance art for their latest 68-piece collaboration. #Lures #MaisonMargiela #GentleMonster
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In his latest music video for "Coming Up Roses," Harry Styles explores human connection through dance, learning steps alongside a diverse cast of strangers. A moving visual story on finding common ground and shared vulnerability. #HarryStyles #ComingUpRoses #MusicVideo
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FC Barcelona’s star Lamine Yamal and Inés Garcia stepped onto the Ballon d'Or 2026 red carpet at the London Palladium in matching black tailoring and elegant eveningwear. Credit: UEFA Champions League #LamineYamal #InesGarcia #BallonDor2026 #RedCarpet
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At 19, Lamine Yamal makes history claiming the Kopa Trophy with 45 goal contributions (25 goals, 20 assists) and major titles. He took the stage in sharp black tailoring paired with a pale pink floral lapel brooch-a perfect fusion of pitch excellence and modern style.
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90,000 crystals and 200 karats of pure luxury: Anok Yai stuns on the Met Gala red carpet in a breathtaking Swarovski creation. A glowing masterclass in high-jewelry craftsmanship and red carpet glamour. #AnokYai #MetGala #Swarovski #HighFashion #Lures
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Pared-back modernism for childrenswear: Zara Studio Kids AW26 "Wonderland" reduces canonical wardrobe staples to clear, archetypal forms. A nostalgic collection defined by rounded shapes, compact jackets, and uncomplicating proportions. #ZaraStudio #ZaraKids #Lures
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Luxury under barricades: The windows of Paris’s flagship fashion houses are clad in wooden panels following intense street protests. An extraordinary visual contrast between high fashion elegance and raw urban preservation. #Lures #ParisFashion #LuxuryRetail #ParisProtests
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