On journey to be Me and at times a filmmaker :)

India
Joined December 2008
A sheet gets you a consistent character. It doesn't get you a consistent performance. In my view the hard part starts after that: the same face has to hold a mood for three minutes, not eleven seconds. youtu.be/IdGwlWYNs5U #Shaynell #AIMusic
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New music video: "Gumshuda" — out now in 4K. An original Hindi song, with Shaynell. youtu.be/P_uRIkzud9E #Shaynell #AIMusic
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A character can carry a full music video. The harder question is what she's carrying next. We've given Shaynell love songs, festival songs, a Halloween number up next week . What genre should she take on that she hasn't yet? #Shaynell #AIMusic
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For a long time the door to filmmaking was expensive: cameras, crews, sets, distribution. AI doesn't remove the need for talent. It makes the door cheaper to open. And when the door is cheaper, more people walk through it. Part 10 of 10. #Shaynell #AIMusic
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A quick test for any AI music video: watch the last thirty seconds, not the first. youtu.be/i8OhZa5gjc4 In our view that's where you find out if the same person stayed. #Shaynell #AIMusic
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Maybe we're asking the wrong question. Whether AI is an artist was never the interesting part. The interesting question is whether a person with an idea can use AI to become one. Part 9 of 10. #Shaynell #AIMusic
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Manish Srivastav retweeted
Alfred Hitchcock, a master of cinema, once said: “For me, a film is 99% finished with the screenplay… Sometimes, I dream of an IBM machine in which I’d insert the screenplay at one end, and the film would emerge on the other end complete and in color.” He not only dreamt of what super intelligence is today… But he likely also knew the etymology of the word “cinema”, which literally means “to write movement”. Once you realize that your human-made script is cinema in itself… Any tool you use to bring it to life (including AI) doesn’t make it any less cinematic than any other artist using a different tool to do it.
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AI doesn't democratise talent. It won't make everyone a great filmmaker. It doesn't replace imagination. What it does is close some of the distance between imagination and execution. Maybe that's what scares us. Part 7 of 10. #Shaynell #AIMusic
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In our view short clips are forgiving. In our view a full song isn't — the same face has to hold a note, a mood and a story to the end. That's where we spend our time. Here's one of them: youtu.be/mLY6zazERIQ #Shaynell #AIMusic
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We don't think of our festival songs as campaigns. In our view each one is the next chapter for the same singer, and that's what makes them worth waiting for. Which festival would you want Shaynell to take on next? #Shaynell #AIMusic
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For decades the question was: who gets to make a film? AI lets us ask a different one: what if everybody could? Not everyone will make something good. But everyone gets the chance to try. That's what democratisation means. Part 6 of 10. #Shaynell #AIMusic
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Episode 7 of our Jyotirlinga series is live — Kedarnath. Our devotional song for Mahadev's Kedarnath jyotirlinga. youtu.be/NRsyor_efgk #Jyotirlinga #Kedarnath Soothing Music for your Senses, Hindi Songs, Bollywood Music
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We wanted Muskura to feel like somewhere you could actually go. So we built it around surreal places that exist on Earth — the description names each one, in case you'd rather see them for yourself. youtu.be/mLY6zazERIQ #Shaynell #AIMusic
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What if a music video could take you somewhere you'd never think to look for? Muskura is out, built around some of the strangest real landscapes on Earth — with every one of them listed in the description. youtu.be/mLY6zazERIQ #Shaynell #AIMusic
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Muskura is out — and this one doubles as a small travelogue. The video moves through some of the most surreal places on Earth. Every one it passes through is named in the description, so you can go find them yourself. youtu.be/mLY6zazERIQ #Shaynell #AIMusic
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