Scaling 8-9 fig DTC Brands with Full Stack Marketing Meta Ads + Creative Strategy + Email Marketing Generated over $500M for Ecom Brands 👇 Book A Call With Me
Joined August 2020
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Suno Ai Song Ads are absolutely ripping for us
Launched this ad few months back and it's still the top spender
If you haven't tried it yet give this a shot
Suno Ai Ads might be your next winner
Manoj Bash retweeted
Long form Crazy Drama Ai Ads are absolutely ripping for us
Launched this ad few months back and it's still the top spender for a supplement brand
If you haven't tried it yet give this a shot
Crazy Drama Ads might be your next winner
Took a few days off X and came back to everyone fighting about incremental attribution
So here's the simple version:
When you open your dashboard
Meta claims a number
Google claims a number
Klaviyo claims a number
Add them up and the total is higher than what Shopify revenue is
Nobody's lying. They're all counting the same sale.
That's the problem incrementality exists to solve.
Platform attribution asks: which ads did this buyer touch before purchasing?
Incrementality asks: would this purchase have happened anyway?
They're completely different questions
Clearest example is branded search
Someone googles your brand name
Your paid ad sits directly above your own organic listing They click the paid one
Google reports a conversion and a beautiful ROAS
You just paid for a click you were already getting for free.
Retargeting does the same thing
Someone adds to cart, sees your ad two days later, buys.
Meta takes the credit.
But that person also got your abandoned cart email, your SMS, and still had your tab open
That revenue was already yours
So use platform attribution for creative decisions
Ad A vs ad B inside the same inflated system is still a fair comparison
And use incremental attribution for budget decisions
Long form Crazy Drama Ai Ads are absolutely ripping for us
Launched this ad few months back and it's still the top spender for a supplement brand
If you haven't tried it yet give this a shot
Crazy Drama Ads might be your next winner
My agency helps 7-9 figure DTC brands scale with Creative Systems and Meta Ads
If you're spending at least $100k/mo on Meta
Book a Call with me: manofy.com
I posted about AI Song Ads a month ago. It went super viral and now Iman Gadzi taking it over to the coaching industry
Bro's using hooks from Reddit confessions and driving traffic to the advertorial page is quite a smart move lol
AI Song Ads + advertorial = $$$
If you're doing ecom and still sleeping on AI Song Ads idk what the fuck you're doing
My agency helps 7-9 figure DTC brands scale with Creative Systems and Meta Ads
If you're spending at least $100k/mo on Meta
Book a Call with me: manofy.com
Manoj Bash retweeted
A lot of you asked how we come up with the AI song concepts. Here's how we actually do it
First, why they even work
A song has a totally different fatigue curve than a script. A spoken claim gets worse on view three. A catchy hook gets better on view three
That's the whole reason this ad has been our top spender for months while everything else died out in a few weeks
Okay, now let me explain the method
1. The song is about their life, not your product
biggest mistake you'll make is writing a jingle. verse is the problem, chorus is the turn, product shows up once at the end
2. The lyrics come from reviews
Pull your 2 and 3-star reviews, your support inbox, Reddit
You're hunting for sentences people actually said. Our best lyric was taken almost word for word from a review.
3. Pick the emotion before the genre
frustration → country or blues
relief → acoustic, folk
confidence → hip hop
absurd → pop punk
genre comes from what they feel, not what you like.
4. Write the chorus first and make it one sentence
your chorus is your hook. if that line wouldn't work on its own as a static, the song won't convert
5. Be way more specific than feels comfortable
"3am" not "at night." melody carries specificity in a way a script can't, and specific is what makes it relatable
6. Generate long, cut short
Suno gives you 4 minutes you need 15 seconds. Make 20, keep 2, cut the best 8 bars.
7. Keep the visual cheap and native
The song is the ad. Over-produce the visual, and you kill the native feel that got you the attention
8. One winning song is ten ads
Same lyrics, new genre
Same melody, new lyrics
lyrics on screen vs off
That's why ours is still running. We didn't find an ad, we found a winner template
Steal it.
A lot of you asked how we come up with the AI song concepts. Here's how we actually do it
First, why they even work
A song has a totally different fatigue curve than a script. A spoken claim gets worse on view three. A catchy hook gets better on view three
That's the whole reason this ad has been our top spender for months while everything else died out in a few weeks
Okay, now let me explain the method
1. The song is about their life, not your product
biggest mistake you'll make is writing a jingle. verse is the problem, chorus is the turn, product shows up once at the end
2. The lyrics come from reviews
Pull your 2 and 3-star reviews, your support inbox, Reddit
You're hunting for sentences people actually said. Our best lyric was taken almost word for word from a review.
3. Pick the emotion before the genre
frustration → country or blues
relief → acoustic, folk
confidence → hip hop
absurd → pop punk
genre comes from what they feel, not what you like.
4. Write the chorus first and make it one sentence
your chorus is your hook. if that line wouldn't work on its own as a static, the song won't convert
5. Be way more specific than feels comfortable
"3am" not "at night." melody carries specificity in a way a script can't, and specific is what makes it relatable
6. Generate long, cut short
Suno gives you 4 minutes you need 15 seconds. Make 20, keep 2, cut the best 8 bars.
7. Keep the visual cheap and native
The song is the ad. Over-produce the visual, and you kill the native feel that got you the attention
8. One winning song is ten ads
Same lyrics, new genre
Same melody, new lyrics
lyrics on screen vs off
That's why ours is still running. We didn't find an ad, we found a winner template
Steal it.
My agency helps 8-9 figure DTC brands scale with Creative Systems and Meta Ads
If you're spending at least $250k/mo on Meta
Book a Call with me: manofy.com
Manoj Bash retweeted
Launched the new iteration using the same Song with different visuals today
Already started printing at 5X ROAS
Suno Ai Song Ad is the game for real
The mastermind was honestly eye opening
Made lots of good connections with 8-9 figure ecom entrepreneurs during the 3-days event
Got an opportunity to have insightful conversations in person with @mrbrandowner @der_remo and @ecomrickys
These guys are super humble and cracked for real
our first ever ecom mastermind absolutely crushed it
120 attendees from all over the world
It was insane to see how many high-level people showed up, how well everyone connected and how much they all enjoyed the event
I've been to many masterminds, and the way we did it set a new standard for the guys that came through
The feedback has been crazy and this is just the beginning...
movie will be out soon on youtube, more pics in the comments
I flew 8 hours to Bali just for this MRR Mastery Bali Mastermind
Props to @mrbrandowner and @der_remo for hosting such a dope mastermind for the first time
It opened up a lot of opportunities, network of like-minded people, new ideas like crazy
Also met @ecomrickys at the mastermind
Super humble guy, we got drunk at the dinner but still he was dropping the sauce
Bro’s not a gatekeeper for real
It was such a cool experience meeting a lot of guys doing Ecom and MRR
Now time for a generational lock in
Apply Now:
docs.google.com/forms/d/e/1F…
