The last 10% is the craft. 🎬 At last month’s @imaginationxyz , Bing Gordon (@bingfish) asked me: “How do you decide what meets the bar?” My answer: we don’t look at AI as a tool. We look at it as a collaborator. 🤝 The better that collaborator gets, the more we can lean into our own strengths. Taste. Direction. Knowing when “almost” isn’t good enough. And the clip you’re watching? Created by the @Popcorn_Co Showrunner. 🍿 My creative collaborator, clipping a conversation about creative collaboration. 😂 Bing, THX for keeping us focused on the craft, not just the technology. Artin Bogdanov (@ArtinBogdanov), Silvio Sangineto (@C0nd0r85) and Martha Kunicki. And THX @johnkwerner and the IIA team for bringing us together. The bar is still ours to set. Sound on. 🔊