MarketSplash develops modern marketing playbooks for the agentic web era. Articles, workflows, and free skills for your AI tools. All in one place.
Joined December 2019
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1/ The usual way to price a hire counts their vacation twice.
US employers paid $24.82 an hour in benefits and $54.06 an hour in wages. Divide one by the other and you get a 45.9% markup on salary.
Some of it is pay the salary already covers. 🧵
5/ Before you add a benefits percentage to a salary, check whether vacation is already inside it. If it is, take the vacation pay out of the benefits number first.
Then ask payroll for the real employer costs for the role. A percentage is for when nobody can tell you.
6/ A hire costs more than its salary. $24,000 of employer costs on a $90,000 salary, before anyone counts a manager's time or the tools.
Count the vacation once.
Full calculator:
marketsplash.com/agency-vs-i…
#Marketing #Hiring
1/ Your add-to-cart rate on its own can't tell you what to fix.
Pair it with the share of those carts that end in a purchase, and the two numbers name the half of your funnel that is losing money.
🧵
6/ One thing to settle before you compare yourself to anyone: where the traffic came from.
In the same quarter, on the same sites, email sessions added to cart at 13.7% and social sessions at 8.2%.
Buy cheap social reach and your rate falls with no product page moving.
7/ Pull both numbers before you touch a page. The rate on its own is a benchmark argument. The two together are a diagnosis.
Full breakdown:
marketsplash.com/add-to-cart…
#ecommerce #CRO
1/ OpenAI opened ChatGPT checkout to 1 million Shopify merchants in February 2026.
By March it had stopped completing purchases inside the chat window.
Amazon spent those same months going the other way. 🧵
6/ One check, today.
Paste your top product page into a plain text file and read what's left. If the price, the variants and the stock status aren't in the text, an agent can't read them either.
Agents buy what they can read.
7/ The platform's checkout can close in a quarter. Your product page can't.
Full data:
marketsplash.com/agentic-com…
#AgenticCommerce #Ecommerce #AIAgents
