Miyamoto on why Nintendo receives global support: “So, the reason Nintendo enjoys such strong global support is simply that we don’t start by asking: ‘What’s trending right now?’ Instead, we focus on who we’re actually doing this for. Who is it that’s putting up the money? I really dislike terms like ‘depreciation’ or ‘recouping costs.’ The people funding these projects are doing it to make a fortune, so why celebrate things like ‘we recouped our investment’ or short-term profits? To me, if you’ve burned through the talents of so many people just to achieve that, that feels like a massive failure. We’ve always focused on creating the best possible product to match the ‘fun gameplay’ we envision. I think that’s the only real difference. I might sound a bit arrogant saying this [laughs], but if you make things while constantly asking ‘will this make money right away?’ you can’t create anything truly unique or with broad appeal. The ideal relationship between us and the company is one where you get comments like ‘I’m so glad I asked you to do this – it took some time, but we made a huge profit.’ Ultimately, it all comes down to whether we can keep that going. After all, the most ‘local’ things – like an individual’s personal hobbies – are often the ones that resonate globally. Conversely, if you try to base your work on things that only seem to have broad appeal, you end up with something generic – something where you can’t tell who actually made it  and that kind of thing actually lacks global strength. That’s why, when people at the company ask me what to do, the only advice I can offer is: ‘You should turn your idea into a product in a way that best showcases the fact that you were the one who created it.” nintendoeverything.com/miyam…