@mat_baxter

Hello, I'm Mat, an experienced agency, marketing and technology leader.

 Sydney, New South Wales
Joined July 2009
  • Tweets89
  • Following9
  • Followers19.7K
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Michael Farmer's upcoming book documents the intensive effort to dig @InterpublicIPG's global digital creative operation @HugeInc out of the industry's hole. Are there lessons for other agencies? mediavillage.com/article/mad… via @MediaVillageCom

Madison Avenue Makeover: The Transformation of Huge and the Redefinition of the Ad Agency Business

Michael Farmer's upcoming book documents the intensive effort required to dig IPG's global digital creative operation Huge out of the industry's hole. Are there lessons for other agencies?

mediavillage.com
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What does the repeal of net neutrality mean for brands? linkedin.com/pulse/what-does…

What does the repeal of net neutrality mean for brands?

The issue of net neutrality has again been cast into mainstream attention following the Federal Communication Commission’s (FCC) decision to repeal laws that classify high-speed internet as a public...

linkedin.com
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Congrats to @robertbellamy for representing the UK at the Cannes Young Lions @Cannes_Lions #gorob
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Why Brexit will create "Adxit" in the advertising industry lnkd.in/bXCqHgM #brexit #adxit
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Brand health is determined by brand dynamism. The #D100 measures just that, w/ fascinating results. #IPGMBCannes16 ow.ly/1GAi301rHS2

D100: The world's 100 most dynamic brands... And Apple had a shocker.

In an age when consumers are moving faster than brands, traditional ways of measuring brand equity are stuck in the past. Those metrics — mainly centered on aided and unaided consumer awareness — are...

linkedin.com
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Excited to share my thoughts on @LinkedIn around #CannesLions. 2016 promises to be more dynamic than ever for #IPGMB xitter.cf/ipgmediabrands/status/…
IPG Mediabrands@IPG_Mediabrands16 Jun 2016
Check out @mat_baxter's @LinkedIn column on #CannesLions. An #Influencer for good reason! #IPGMBCannes16 ow.ly/I1if301kF1v
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Counting down from 50 at the BRW Best Places to Work. At no. 30 and UM is still to be named… this is exciting. #brwawards #bestplacestowork
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Mat Baxter retweeted
lukerhn@lukerhn12 Mar 2013
Don't know how they're doing it, but #CourierMail's nightly JCDecaux billboard updates are impressive @… instagr.am/p/Wxk-7BslFo/
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Love the movie TED. Absolute classic.
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Great summary to date of the radio prank gone wrong. Never agreed with Jeff kennet more. abc.net.au/news/2012-12-08/r…
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AA flight to LA now ordering passengers off plane to check hand luggage as no room onboard. Rudest and most disorganised crew ever #aarude
Awesome view from ferry of Alcatraz and Golden Gate Bridge #sanfran
Only feels right to tweet from twitter HQ in San Francisco #twittertour
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bitly.xaijo.com/drBcBJQq In person it's lying, but in texting, you can just call it a typo
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#SafeHouse Hhhmm, not as good as the trailer suggests. Love Denzel though.
#wave6 biggest social media study in the world. Keen to see what the UM London team has in store.
Really looking forward to hearing the findings in the #wave6 study
i think i'm going to lose my money on this game.
Saw district 9 - well worth seeing.
Heading to lunch with my parents.
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