Building https://xitter.cf/t.co/KsMTxLaieD (@getwaitlist) https://xitter.cf/t.co/yXAEEqSKds https://xitter.cf/t.co/toCMgWCr6s buildinpublic
đ
Joined October 2022
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Maya Kyker retweeted
Most founders have an amazing product.
But zero marketing strategy.
I grew to $5k MRR with:
⢠Reddit comments
⢠Quora answers
⢠X engagement
⢠Community building
Stop obsessing over features.
Start obsessing over distribution.
Maya Kyker retweeted
Non-obvious product vs. marketing tip #18
The smaller the TAM, the more product matters. In niche markets, thereâs no âspray-and-prayâ marketing. You win by being the obvious best tool.
Non-obvious product vs. marketing tip #20
Reality: itâs never 100-0 between product and marketing. Itâs timing. Marketing gets you into the room. Product decides if you stay.
Non-obvious product vs. marketing tip #19
The larger the TAM, the more marketing matters. Competing for broad attention = distribution, not feature wars.
Non-obvious product vs. marketing tip #18
The smaller the TAM, the more product matters. In niche markets, thereâs no âspray-and-prayâ marketing. You win by being the obvious best tool.
Non-obvious product vs. marketing tip #17
Marketing matters most when CAC is your bottleneck. If channels saturate quickly, copy, brand, and funnel math become your leverage.
Non-obvious product vs. marketing tip #16
Product matters most when NPS is your channel. If referrals fuel growth, weak marketing doesnât hurt youâbut weak product kills you.
Non-obvious product vs. marketing tip #15
In a hype cycle (AI, crypto, etc.), marketing > product. Youâre selling imagination more than delivery. By the time the dust settles, product matters again.
Non-obvious product vs. marketing tip #14
In a downturn, product > marketing. Budgets shrink, noise rises, and only real efficiency wins renewals
Non-obvious product vs. marketing tip #13
If your target is non-technical SMBs, marketing matters more. They canât âkick the tires.â They buy the story and trust signals.
Non-obvious product vs. marketing tip #12
If youâre API-first, marketing matters less. Developers spread good APIs by word-of-mouth. Docs and Developer Experience = your marketing.
Non-obvious product vs. marketing tip #11
If you have strong network effects, product is destiny. Users market it for you.
Non-obvious product vs. marketing tip #10
When entering a commoditized market, marketing is the wedge. Differentiation is often story before itâs substance.
Non-obvious product vs. marketing tip #9
If youâre solving a vitamin problem (nice-to-have), marketing must create urgency. If itâs a painkiller problem (must-have), product can carry you without hype.
Non-obvious product vs. marketing tip #6
The worse the switching costs, the more marketing matters upfront. Users wonât risk churn pain unless your promise is huge.
Non-obvious product vs. marketing tip #5
In enterprise, marketing opens doors but product wins renewals. Awareness and trust get you year one. Actual workflow integration gets you year two.
Does anyone have advice for Christian? đ
Iâm a commercial guy but I launched a Home Service biz as an experiment on August 12
Here is what I did and I need your help!
Built a website in minutes with @newdotwebsite @banisgh
- $20/month
Looked up some keywords
@homeservicebase
Set up ads on Google
- Total spend so far $221
4 leads - 2 closed
I have a tech who does all the work
Will do ~$5k in first two weeks of September, ~$2k net
What should I do next to scale revenue?
All competitors give âfree estimatesâ and Iâm the only one charging to come out
Photo below of first payment (doesnât include my $99 service call feeđ)
