
ALT Down under, Australian and Kiwi members skew heavily towards morning types. 44% of Oura members there have an Early Morning or Morning chronotype, while only 5% of members have an Evening or Late Evening chronotype. North America is just a little behind: Two-thirds of Oura members have one of the three Morning types, with little variance between the US, Canada, and Mexico. On the other end of the spectrum is Asia. Nearly 25% of Oura members there have an Evening or Late Evening chronotype, with similarly low variance across members from different Oura countries. This Evening and Late Evening skew also applies to members in both Middle East/Africa as well as Latin America, though in a less pronounced way. And finally in Europe, as a whole, the distribution curve looks quite normal. Two notable exceptions? Spain and France, where the propensity for later evenings may be connected to a higher incidence of members having an Evening chronotype!

ALT Me: Can you expound on the concept of Amazon's flywheel? Bot: Yes, the concept of Amazon's flywheel is a central theme in the company's approach to business. The flywheel represents a self-reinforcing loop of customer satisfaction, growth, and innovation that drives the company's success. The idea is that as Amazon improves its customer experience by offering lower prices, faster delivery, and a wider selection of products, it attracts more customers, which in turn allows the company to negotiate better deals with suppliers and invest in new technologies and services. This leads to further improvements in the customer experience, which drives more growth and innovation, and so on. The flywheel is powered by a relentless focus on the customer and a willingness to take risks and experiment with new ideas. According to Amazon's CEO, Jeff Bezos, the goal is to "create a virtuous cycle where customers are drawn to the business..."











