He ate MORE. Lost the weight. Not because of a deficit. Because he finally ate for his physiology. Most guys are still following someone else’s plan they read on social media. Quiz in bio. Find out how you should actually eat.

You cleaned up your diet.
You’re lifting. And your cholesterol is still high, or weirdly low. 
You still feel cold by noon, foggy by 2, and wiped by dinner like your body’s running on a dimmer switch. There’s a number on your labs we need to look at. 
Your thyroid is one of the body’s master dials for blood cholesterol. High thyroid hormone activity → cholesterol often runs low.
Low thyroid hormone activity → cholesterol often runs high. 
That link is old, mapped, and boringly consistent. It’s basic physiology no one has taught you. Let me help you make sense of this. Think of your bloodstream as a delivery network and LDL particles as trucks carrying cholesterol cargo. The liver is the warehouse that has to unload those trucks. LDL receptors on liver cells are the loading docks. More docks = trucks get cleared faster = fewer cholesterol trucks circling in your blood. Thyroid hormone, especially the active form T3, turns up those docks. It binds thyroid hormone receptors in the liver (TRβ) and turns on the LDL receptor gene. It also pushes SREBP-2, a transcription factor that drives even more receptor production. When thyroid activity runs high, more docks open, clearance speeds up, blood cholesterol falls. 
When thyroid activity runs low (and TSH climbs), fewer docks are available. High TSH can also bump PCSK9, a protein that tags LDL receptors for destruction, so the docks get torn down faster. Result: trucks linger. Numbers climb. And that’s only the clearance side. 
Thyroid hormone also ramps conversion of cholesterol into bile acids through CYP7A1, the gut exit route for cholesterol your body doesn’t need hanging around. So if your LDL keeps climbing while you’re “doing everything right,” or it sits strangely low while you feel wired and wiped, the question isn’t only “what am I eating.” 
It’s “what dial is set wrong upstream.” Now layer how that actually feels day to day, because labs don’t capture the whole story: Cold hands and feet when everyone else is fine. 
Morning temp that is low when you wake up.
Hair getting thinner, including the outer eyebrows.
Dry skin, nails that snap.
Dragging fatigue sleep doesn’t fix.
Brain fog that makes simple decisions feel heavy.
Weight that won’t move, or soft weight that showed up without a lifestyle crash.
Constipation / sluggish gut.
A resting pulse that feels slow and sleepy.
Puffy face or hands that don’t match your training. We need to look at your labs, and not the standard work up from your doctor that misses the critical elements. We aren’t after a number. Here’s what we’re after.
It’s waking up warm.
Thinking clear by lunch.
Having energy left after work for your kids, your wife, your training.
Walking into your next blood draw with a real plan instead of another shrug and another statin conversation that never asks about the dial. I’ll leave you with one open loop on purpose: 
If thyroid hormone controls how many LDL docks your liver builds, what happens when conversion from storage hormone (T4) to active hormone (T3) is the part that’s stuck… even when TSH looks “fine”? That’s a different conversation than “eat less fat.” Take the free quiz at the link in my bio. It helps you map why you might be feeling off and unlocks a free resource based on your answers. Educational content only. Not medical advice, and not intended to diagnose, treat, or prescribe. Talk to your doctor before making changes.

If your power goes out and the stores stay empty for 90 days, would your family make it? If you’re a husband or a dad, this isn’t hobby prep. 
It’s your job. 1 Timothy 5:8 doesn’t play: if a man won’t provide for his own household, he’s denied the faith. 
Proverbs 27:12: the prudent man sees danger coming and gets ready. The simple keep walking and pay for it. You’re not called to panic. 
You’re called to protect and provide before the crisis hits. Agencies talk days to 2 weeks as the baseline. 
90 days is advanced. It takes space, rotation, and practice. 
Start with 2 weeks. Then build to 90. Scale everything to YOUR household. Here’s the checklist for a family of about 4–5 sheltering in place: WATER (highest priority)
1 gallon per person per day
Family of 4 → ~360 gallons / 90 days
Family of 5 → ~450 gallons
You probably can’t store it all. Hybrid plan:
• At least 2 weeks sealed (56 gal for 4)
• Food-grade jugs / bricks / barrels
• Filters (Sawyer, gravity) + ability to boil
• Unscented bleach for clear water (follow CDC directions)
• Know sources: water heater, rain, filtered outdoor water
• Tub bladder when a storm is coming FOOD
~2,000 calories per person per day
Stuff you’ll actually eat. Little cooking. Little water.
Family of 4 starter (scale up):
• White rice 50–100+ lbs, oats, pasta, crackers
• Canned meats, dried beans, peanut butter
• Canned/dried fruit & veg
• Oil, honey/sugar, salt, spices
• Shelf-stable milk, bars, kid snacks for morale
Manual can opener. Cool dry storage. Rotate what you buy. MEDICAL
• 90-day supply of prescriptions (ask your doctor/pharmacist early)
• Real first-aid kit: bandages, gauze, antiseptic, gloves, thermometer
• OTC: pain, anti-diarrhea, antacids, allergy, vitamins
• Hygiene: soap, sanitizer, feminine products, dental
• Glasses / contacts / inhalers / family-specific gear
• Waterproof copies of scripts + insurance
Sanitation prevents more casualties than heroics. SANITATION
• Toilet paper (several rolls per person per month)
• Wet wipes + heavy trash bags with ties
• Bucket toilet with liner + seat (or portable toilet)
• Bleach / disinfectant for surfaces
• Diapers / pet waste if needed
• Soap + a way to wash hands and dishes
Dirty hands end 90-day plans fast. SHELTER & WARMTH (cold winters matter)
• Sleeping bags / blankets rated for your cold
• Layers, boots, rain gear, hats, gloves
• Plastic sheeting + duct tape for repairs
• Backup heat you can vent safely (never CO indoors)
• Camp stove / grill fuel for cooking
• Tarp or tent as backup
Cold kills quieter than hunger. LIGHT • POWER • COMMS • TOOLS
• Flashlights / headlamps + batteries (or solar recharge)
• Hand-crank or battery NOAA weather radio
• Phone power bank + solar charger
• Multi-tool, knife, duct tape, wrench/pliers (utility shutoff)
• Waterproof matches / lighter, work gloves
• Whistle, local maps, out-of-area contact plan DOCS • CASH • MORALE
• Cash in small bills (cards and ATMs can die)
• IDs, insurance, bank info, birth certificates in a waterproof go-pouch
• Paper, pens, books, games for kids
• Fire extinguisher
• Pet food + water + supplies
Panic is a plan failing in public. Calm is practiced. HOW TO BUILD IT Build a solid 2-week kit first Expand month by month toward 90 days Label bins. Everyone in the house knows where they are. Practice: cook from stores, purify water, run a short drill. Plan for stay-home AND evacuate
Know YOUR hazards: winter storms, flooding, long outages. You’re not waiting on a rescue.
You’re the one keeping the people under your roof alive. The scary part is waiting until the shelves are empty. 
The practical part is starting tonight. Sources: Ready.gov + CDC water-storage guidance. 
General preparedness info. Not medical, legal, or professional advice.

99% of social media marketing courses by females are a scam. “I can help you grow by X% with my xyz framework.” The framework is showing your boobs and being a hoe, Becky. You don’t actually know anything, and your followers are unaccomplished basement dwellers and guys named Sandeep.

He’s right you know.

You can just do things.

Nov 6th go see my friend @scot.teller21 play uncle Paulie in “I play Rocky.” Thanks to @peterzook and his wife @roxyzook for opening their home to celebrate with friends. I’m blessed to know some truly incredible people with hearts of gold.

Stolen from @resisfertile Socialism is laziness and theft.

When we repeal the 19th it should apply to any man under 600ng/dl of testosterone. Women of both sexes are equally dangerous.

This is where the leftists push gun control while missing the actual problem, bad or absent fathers. This is what happens when boys are raised with no fathers and no consequences. One in four kids in America, so about 18 million, grow up with no father in the home. And we wonder why the streets are raising our sons. A boy with no father looks for one somewhere. If he doesn’t find him at home, he’ll find him on the corner with some gang or group of fools. Men weren’t made to be alone. We run in tribes and if the father doesn’t build that good tribe for his sons or model what good is, it’s no wonder his son becomes a fool. You want fewer shootings? Start in the home. Fathers: be present. Be the standard. Lead before you lose your son to the street.

I changed my mind. Liberal white women are not the biggest threat to this country. It’s low T men, particular Christian men of the Big Eva stripe who white knight for liberal white women. They know the truth but lack the testicular fortitude to do the right thing. They are the biggest threat.

Traitor

Have the courage to be disliked.

I won’t put words in their mouth, but I’m assuming positive intent, I think some men on here like @aaron_renn and @willspencer who have come out against TRT have valid concerns, but because this isn’t their lane and they aren’t educated about it, they’re confusing categories. I don’t think either of them is against a man having optimal T levels. (900-1100ng/dl) These are high normal of what a man can produce naturally. That said, what guys call TRT is really just a full blown steroid cycle. Before anyone argues with me, I know more than you. This is my area of expertise and I have run full blown cycles before. TRT is not a specific dose, because every man is different, the highest I have ever seen a man run is 250mg a week just to get his levels to 1000ng/dl. For most men 250mg a week is steroid cycle. Thats not TRT. Your levels will be 1300-1500 or more. Just be honest at that point, you’re running a steroid cycle. That does have risks… ask me how I know. I’m personally a hyper responder. I can stay at 1000ng/dl on 150mg a week. TRT is the dose required to get you to optimal. (900-1100ng/dl) Young dudes like to say, “I’m on TRT” but they’re running 3-400mg test. My dude, you’re on steroids. Just be honest. Aaron and Will aren’t dumb dudes so im going to assume theyre anti the effect steroid cycles have. They would be entirely wrong on every level to castigate true TRT, especially for men who need it. Low T (under 350) significantly increases cardiac risk as testosterone helps to clear ldl cholesterol from the liver. Let me tell a quick story. I’m working with a pastor friend who has familial hyper cholesterolemia. Docs wanted him on a statin and he refused. ApoB is the most important marker to check for cardiac health and his was 145… should be under 80, and after a year of dialing in diet and lifestyle, we really didn’t move the needle there even though he got fitter and stronger. His test was under 350 so I told him he needed to consider TRT. In 10 weeks ApoB dropped 45 points. He has more energy and drive to lead his family, his wife, and his people and we reduced cardiac risk. TRT is a wonderful gift and writing it off without being educated on what it is and why is not a smart move. I have a testosterone quiz in my bio. It takes 2 min and goes through the symptoms of low T. Check it out.

Negative world take.

You know that afternoon when you are sitting in the truck after work, too tired to want the gym and too wired to rest, and you tell yourself this is just what getting older feels like? Most men believe that lower drive and lower energy are simply the price of another birthday, but what they don't know is that researchers following men in Massachusetts found testosterone falling about 1.2 percent per year even when they compared men of the same age, and aging alone did not explain it. That means a lot of us are being measured against a population that is drifting downward, so hearing that you are normal is not the same thing as hearing that you are thriving. The study did not pin down a single cause, but I see the same pattern every week with the men I work with, which is long hours sitting, short nights of sleep, processed food, and nothing heavy in their lives that asks their body to rise to the occasion. The encouraging part is that the basics still work, and they work better than most people expect when you actually commit to them, which looks like lifting heavy, eating real food, protecting your sleep, and keeping standards you do not negotiate on. Your body is a gift you have been asked to steward, and the people who depend on you deserve the strongest version of you, so leaders go first. If you want to know where you actually stand, take the free health assessment at the link in my bio. Educational content only. Not medical advice, and not intended to diagnose, treat, or prescribe. #testosterone #menshealth #faithandfitness #modus

You know that moment when you're standing in the kitchen with a bag of trail mix or a jar of local honey, telling yourself it's fine because it's the healthy stuff? Most people believe that if a food is good for you, the amount doesn't really matter, but what they don't know is that the healthy label itself can nudge you into eating more, and researchers have actually measured it. In one study, people ate about 35 percent more of the exact same snack when they were told it was healthy, and I see the real-world version of that all the time. Someone walks in looking fit, telling me they eat clean, and then we look at their bloodwork and find things they never expected, like a lipid panel that's way off or energy and focus that have been slipping for months without a clear reason. The good news is that once you look under the hood, most of this is very fixable, and it's so much easier to prevent a problem than to chase it later. Your body is something you've been entrusted with, and stewarding it well means being honest about both what you eat and how much of it you eat. If you want to stop guessing and start knowing, take the free health assessment at the link in my bio. Educational content only. Not medical advice, and not intended to diagnose, treat, or prescribe.

A dear college friend came to me for help last year as they were having trouble conceiving. Conventional med was pointless. Her progesterone was very low (hard to conceive like this) vitamin D was low. I encouraged a nutrition first approach. Let’s get Vitamin D up, morning sunlight, eat more carbs. (Low carb is so stupid for ladies trying to conceive) If that didn’t work I’d suggest progesterone support in conjunction with her doc. Got this email last week. This is why Modus continues to grow. We have a killer team and we make a real difference in people’s lives. This conversation all started with bloodwork.

You might have heard of a little organization called the American College of Sports Medicine. Well the guy who chairs that and oversees course design and tests… he’s a Modus coach now. He’s got his PhD and wrote his dissertation on HRV. We’re also going to be leveraging him to design a Modus level certification for all of our coaches. Modus will grow, by God’s grace, to be nationally recognized and people will know that Modus is second to none. If you’re reading this and scared to chase a goal because people will criticize you, get over your ego and go! I’ve been criticized for 14 years… I’ve outgrown every single critic. I don’t even bother interacting with them because my time is more valuable and they don’t deserve it. I’m doing more important things. Surround yourself with the right people and never get complacent. Always be getting better. Continuous improvement was a core value when I was at Amazon and it remains a core value. I’m always looking for ways to get better. You see me talk about our health quiz all the time. I didn’t like the assets it sent out so I redesigned all of them at 2:30 am two days ago. I am always pursuing growth. (Btw check out that quiz) the resource you get is sick. We’re always leveling up and we’re never going to stop.