CMO at Cadillac #iworkforGM
New York, NY and Detroit, MI
Joined May 2008
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Thank you to @donnymac for letting me talk about three @cadillac #ESCALADEIQ with #snapdragon technology powering that incredible pillar to pillar screen!
#iworkforgm
The @Cadillac ESCALADE IQ is packed with awesome features, powered by the @Snapdragon #DigitalChassis. 💯 At the NYC launch, I spoke to CMO @melgrady about its stunning design, aerodynamics, and #Snapdragon tech. Here’s what she had to say 👇
melgrady retweeted
We want to bring #EverybodyIn to the all-electric future, and cross-industry collaboration is essential to that goal.
EXCITING news today as we really make EVs work for everyone. #iworkforgm
We're teaming up with @tesla to enhance your electric vehicle experience. More charging stations, less range anxiety, more sustainable journeys. It's about your convenience, not our competition. #EverybodyIn
I didn’t know I needed a dance-influenced personal anthem – until today! Thank you @Spotify Advertising just dropped new songs in their “A Song for Every CMO” playlist, and I’m honored to be included. What would your song be called?
spoti.fi/3BqEpbO
#CadillacRisingIcons x @nylacollection
present this exclusive 1/1 edition Long Neckie “Adira”. Place your bid now on @opensea. Auction ends in 24 hours. A portion of the proceeds benefit @savethemusic Foundation. #BlackFuture #BeIconic
opensea.io/collection/black-…
Very excited about our new partnership with the US Open, and many thanks to @JRBlake for joining us in the journey! @Cadillac #USOpen #iworkforgm
As we move into our all electric future, we introduce our new ultra luxury EV.
CELESTIQ has arrived, bringing to life Cadillac's purest expression of design and innovation. A defining statement of a true Cadillac flagship. See for yourself here: bit.ly/3PJWO90 #CELESTIQ #BeIconic
A very exciting day - our LYRIQ test units are hitting the streets! Keep an eye out 👀#iworkforgm #cadillac #lyriq
Amazing things to come! Buckle your seatbelts :)
#iworkforgm
Today, we shared how @GM is turning aspirations into action by adding more capacity to build more electric vehicles and more batteries to power them, as we accelerate our transition to an all-electric future. linkedin.com/pulse/7-billion…
Very exciting news today-the most beautiful beast!
#iworkforgm #EscaladeV
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To my #1 podcast of 2021, Pivot: thank you @karaswisher and @profgalloway for keeping me company on @Spotify all year long! #SpotifyWrapped open.spotify.com/show/4MU3RF…
I loved being able to talk to @cristianoamon about the amazing new LYRIQ-Cadillac’s all electric debut. Thank you for including us! #iworkforgm
Thrilled to work with @Cadillac to bring more “firsts” to drivers with innovations that are meaningful and life-enhancing. And very proud that many of these features are enabled by our @Snapdragon #DigitalChassis. Thank you for being part of the #SnapdragonSummit, @melgrady.
Great conversation with @TanyaDua and @RyPauley discussing the personalization, agility, and flexibility of digital advertising and how @Cadillac leverages it to build a better marketing approach #adweek #iworkforgm
Last week, our CRO, @rypauley joined @Cadillac’s CMO @MelGrady with @BusinessInsider senior reporter @tanyadua at @advertisingweek to chat about recent trends and challenges marketers are facing.
See more from the discussion in this recap: voxmedia.com/2021/10/27/2274…
Excited to join @michelleapeluso @jsglkg @SaiKoppala and @NicholasZeisler on the @ReutersEvents virtual stage today to discuss how brands can evolve their VoC strategy to deliver on brand promise! #movebeyondmarketing #ReutersStrategicMarketing2021 #IworkforGM
melgrady retweeted
We’re counting down the minutes. Reservations for the all-electric 2023 #LYRIQ Debut Edition begin on 9/18/21 at 4PM ET/1PM PT. cadillac.com/lyriq
IT'S LESS THAN 24 HOURS AWAY!!
An electric future, rooted in more than a century of innovation, begins with an uncompromising electric SUV. The 2023 Cadillac LYRIQ reservations open tomorrow, Sept 18, at 4PM ET! cadillac.com/lyriq
It was great to catch up with @BrandInnovators @ahampp to talk about Cadillac's plans for its first all-electric vehicle, sustainability efforts and GM's ongoing commitments to diverse representation and media buying. And I love that Ludacris made it in bit.ly/33fT6O5
