MICA exists to develop the professional and social interests of communicators in the motor industry through discussion, training and networking.
Joined September 2021
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Counting down to a 2024 highlight - 50 members @McLarenAuto for the inside story on comms’ role shaping a potent brand. Author @Kyle_Fortune will preview his book McLaren, the road cars 2010-23 on Jan 18. MICA looks forward to meeting the cars & personalities behind those 13 yrs
Award winning film maker Stephen Mizelas to present at an exclusive @McLarenAuto briefing & tour on Jan 18. He made BBC's How To Build a Supercar about the MP4-12C launch & has also had behind-the-scenes access at Lotus and MINI. Some remaining places at mica.org.uk/join-motor-indus…
Adding MICA's congratulations to @AutoTrader_UK 's Bryony -- & thanks to @MeridianAudio marketing director Katy Bradshaw & @gomw_uk chair Simon Harris left -- from our MD Richard Gotch right !
We begin with the award presented jointly by the Guild and MICA to the young PR Professional of the Year, sponsored by Meridian Audio and going to Bryony Snelling. Bryony is a senior communications manager at @AutoTrader_UK focusing on the transition to electric. #GOMW23
Early Xmas present for MICA:
One of our most significant and valued founder members @McLarenAuto has made this offer to other members and limited guests mica.org.uk/join-motor-indus…
Attendee feedback just in hugely valued our 'PR Essentials' masterclass in @covuni 's excellent Ellen Terry Building facilities: mica.org.uk/masterclass-in-p…
See Mica.org.uk home page for our next event, an end-of-year social @RoyalAutomobile
Entries are in from prospective Young PRs of 2023, some asking who can propose them: your manager, or self-propose to be in the running for £500 cash, £150 MICA membership (all shortlisted), C-suite career mentor and trophy handover @RoyalAutomobile gomw.co.uk/awards/gomw-mica-…
Answer three questions on 2023 auto comms performance and development to put yourself in the running for a £650 prize from MICA & @MeridianAudio.
Entries from under 30 years olds in by Oct 16 for Dec 7 awards ceremony at Royal Automobile Club.
mica.org.uk/final-call-for-y…
AUTUMN MICA MASTERCLASS ON AUTO PR ESSENTIALS NOW BOOKING
➡️Delivered by professional trainers, crisis comms specialist & vehicle manufacturer PRs
➡️Nov 9 @covcampus Coventry
➡️MICA members free, non-members £50
➡️Book at mica.org.uk/event-pr-essenti…
➡️Attend in-person or remotely
Weekend reading & viewing:
New MICA newsletter mica.org.uk/?na=view&id=1
@SheTalksCarsTV & @Jim_Holder head-to-head
mica.org.uk/003-3402-the-fas…
Want to learn more? Join November's 'Auto PR Essentials' masterclass at mica.org.uk
3 weeks for young auto comms pros to enter PR of the year gomw.co.uk/awards/gomw-mica-…. Trophy, £500, a supercar comms VP as mentor & recognition at VIP annual awards are up for grabs. Tks to sponsor @MeridianAudio British audio technology innovators with a growing automotive business
Bank holiday listening -- thanks @harrym_vids for the inside story on making Harry's Garage a YT star:
mica.org.uk/the-potential-of…
New member alert, following summer recruitment drive. Welcoming @SMMT comms team on board, and further auto brands signing up. See why at mica.org.uk including Join Us tab
New chair for MICA: lnkd.in/eYXGzbQD
Tks to our launch chair @GTOpoppy, over to @OliverJRowe to continue growing our auto comms community
ALT MICA committee, from left: Mark Harrison, Praga Cars; outgoing MICA chair Poppy McKenzie Smith, Ford; auto tech communicator Richard Gotch; former auto journalist Liz Turner; new MICA chair Oliver Rowe, Ford; Richard Gadeselli, Itria Consulting; Jamie Fretwell, Mercedes-Benz Trucks; Danny Fleet, Presence (Roger Ormisher, McLaren; Euan Antona, Torque; and Mike Orford, VW not pictured)
Exciting week for MICA:
-- Online revamp at Mica.org.uk
-- Reception with @SMMT at Thursday's Test Day
-- Announcement of membership offer at Millbrook to mark second year of training and development support for fellow auto industry PRs
mica.org.uk/motor-industry-c…
Productive MICA 2023 planning meet with from left committee @dannyfleet @mike_orford @JamieFretwell @womandriverblog @euanfreddie Richard Gotch @OliverJRowe hatching exciting training & networking ideas tailored for automotive comms to be announced here & mica.org.uk
Announcing and congratulating new Young PR Professional of the Year Elizabeth Waddup, decided by MICA, @hcvauk & @gomw_uk (repped left to right). More about the award, and MICA's other work developing auto industry comms talent, at mica.org.uk/mica-and-guild-o…
MICA is saddened by the death of Sue Baker, a long-standing colleague who was not only a fine journalist/presenter in her own right, but a catalyst bringing more females into comms. Sue showed women that they could work successfully in automotive. Our condolences to her family
We are deeply saddened to learn our vice-president and former chair, @carscribe Sue Baker, passed away this morning following a long illness. Sue was a pioneer for women in automotive journalism and a former presenter of @BBC_TopGear. A full tribute will be published later.
Last week to enter for a lucrative prize package:
🏆 + £500 + 1 year's MICA membership (worth £150) + mentoring by a McLaren comms VP !
Young PR of the Year nominations by Oct 14 to gomw.co.uk/awards/gomw-mica-…
Nominees & self-entrants have to Oct 19 to present their case, good luck
Calling our newest automotive comms colleagues, looking for a straight forward way to £500 and industry recognition!
MICA, @gomw_uk & @hcvauk have launched the 2022 Young PR of the Year award. Twelve days remain to big yourself up at gomw.co.uk/awards/gomw-mica-…
Calling our newest automotive comms colleagues, looking for a straight forward way to £500 and industry recognition!
MICA, @gomw_uk & @hcvauk have launched the 2022 Young PR of the Year award. Twelve days remain to big yourself up at gomw.co.uk/awards/gomw-mica-…
While bigger training and networking formats adapt to members' new ways of working, MICA's come up with 1:1 mentoring -- offered either online or in-person. How could a comms director mentor help your career? More at mica.org.uk/mentees-get-care…