Co-Founder of Button and The On-Demand Economy, Husband, Father, Uncle, Entrepreneur, and aspiring Fisherman
New York
Joined September 2014
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Button named #1 place to work in NY! Thanks @crainsnewyork! Congrats to our @button family bit.ly/1IuCt3E
Michael Jaconi retweeted
Tune into a fireside chat between our Co-Founder and CEO @michaeljaconi and @doshapp's CEO and Founder @rwuerch, available on-demand. Learn about building a commerce strategy that offers rewards across online, in-store, and mobile. Watch now! hubs.li/H0zyhnY0
Michael Jaconi retweeted
Excited to announce our expanded partnership with @doshapp! Through the integration of @button's mobile commerce capabilities into Dosh's SDK, @Betterment and others will be able to provide cash back rewards for online, in-store, and mobile purchases. hubs.li/H0zrXJs0
Awesome article by my Co-Founder @S_Milbank on insights from @button’s mobile commerce platform and the "pay later" battle between @PayPal @Affirm @Klarna @AfterpayUSA and @ShopQuadPay, and the data we're seeing in mobile. techcrunch.com/2020/10/29/in… – at Queens, NY
Michael Jaconi retweeted
Our Co-Founder and CEO @michaeljaconi shared with @martech_today how the #affiliate channel is evolving to offer #automation and #personalization. Once brands see a better ROI and targeted spend, it opens up the floodgates for spending opportunities.
Michael Jaconi retweeted
Excited to announce that @JoinDrop has launched on @button's Personalization API! With this integration, Drop now reaches its users at their moments of high shopping intent with #personalizedcontent, while giving marketers new targeting capabilities. hubs.li/H0xbYhS0
Michael Jaconi retweeted
Affiliate marketers are largely overlooking what could be one of their best-performing channels: apps
Check out what @michaeljaconi, CEO of @button has to say about affiliate programs: norwestvp.net/3hu5Buo
Really well-written piece by @OSchiffey at @adexchanger on the oft-overlooked importance of the #affiliate channel and how it can contribute to a CMO's mobile objectives. Check it out! – at Queens, NY
Find out why @button launched Reach, our deep-linking & app-tracking tech to support affiliate network traffic, as seen in @AdExchanger. Using Reach, one of @Awin_Global's brand partners saw 50% higher performance on its app affiliate traffic vs. standard mWeb affiliate traffic.
Michael Jaconi retweeted
Proud to share that our Co-Founder & CEO @michaeljaconi was recognized by @businessinsider as an exec shaping the future of marketing technology. With Reach, we are indeed going to "shake up the #affiliate marketing industry" by offering brands a new way to to drive app installs.
Michael Jaconi retweeted
Check out these key predictions for the #affiliatemarketing industry over the next few years, and watch the virtual panel discussion available on-demand between Drew F. of @SamsClub, @robert_glazer Founder & CEO of @accelerationpar, and @michaeljaconi Co-Founder & CEO of @button.
Michael Jaconi retweeted
"Mobile technology company @button announced a partnership with affiliate network @rakutenadvert on the heels of launching with @UberEats and @Groupon its suite of personalization and intelligence products, Button Evolution." Learn how @SamsClub adopted Reach in @MediaPost today.
Fired up to announce another Reach partnership where @Button is optimizing one of the most important #mobile acquisition channels for one of the world’s biggest brands @SamsClub. #mobilemarketing #affiliate blog.usebutton.com/sams-club… – at Queens, NY
Great piece on @button’s launch of Reach in @martech_today! If you're a marketer and looking for a new channel for driving app installs - give us a call. We can turn your affiliate channel into your mobile acquisition strategy's secret weapon. martechtoday.com/release-not… – at Queens, NY
Michael Jaconi retweeted
Curious to know how @UberEats ran simultaneous multivariate tests across publishers, showing users across various audiences different offers to determine optimal performance? Download the Actionable Intelligence case study today. hubs.ly/H0sSDjC0
Michael Jaconi retweeted
Excited to welcome @bitsofstock as @button's newest partner! Users can shop and earn "Bits of Stock” with leading retailers, while Bits can drive repeat purchases and increased engagement, fueling its monetization strategy through the #affiliate channel. blog.usebutton.com/bits-of-s…
Proud of the @button team for earning this recognition as one of @FortuneMagazine's Best Workplaces. It wouldn't be possible without our amazing People team and all of our Buttonians - you've shaped this culture and this company. Congrats and well done! blog.usebutton.com/fortune-n… – at Queens, NY
Awesome write-up by Dennis O'Reilly on why the @button and @adjustcom partnership is valuable for brands! Covid-19 is forcing marketers to spend more in profitable channels, and Button’s enabling growth alternatives through fixing affiliate in mobile.
adjust.com/blog/what-a-pande… – at Queens, NY
Button announces Reach - our newest product empowering #marketers to use #affiliate as a channel to drive installs! Reach also provides a seamless #apptracking solution built for the affiliate channel with @button’s best-in-class mobile tech now available via affiliate networks. – at Queens, NY
Excited to announce the launch of Reach™ with our valued partner @Awin_Global! Reach™ is @button's newest product that offers deep linking and app-tracking technology as a service to affiliate network traffic. Check out our interview with @PerformanceIN to learn more.
Button announces Evolution, our new product suite designed to evolve spending in the affiliate channel by making it more intelligent. Our launch partner @Uber shared their incredible results in a case study found on our website. Come join the Evolution! – at Queens, NY
Announcing the launch of Button Evolution™, the affiliate industry’s first suite of personalization and intelligence products! Check out @adexchanger's story about the renaissance of innovation in affiliate, and how @button has unveiled these new capabilities to drive change.
Just published a piece on @businessinsider on @PayPal's acquisition of @honey! The commerce era has begun! Check it out below.
businessinsider.com/why-hone…
Michael Jaconi retweeted
Excited to announce that @button is a five-time winner of the @CrainsNewYork #BestPlacestoWork Award! We're honored to share this recognition with our peers who are building places of admirable talent. crainsnewyork.com/html-page/…
