@mikeboland

Writer, Analyst | @arinsider @artilleryintel | Subscribe to newsletter – https://xitter.cf/t.co/46FIb7t7ka

 San Francisco
mikebo.land/
Joined March 2008
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  • Followers1.3K
305Media
Just published on AR Insider: Segmenting the Spatial Spectrum: Android XR Edition arinsider.co/2025/05/28/segm… @ArInsider @artilleryintel

Segmenting the Spatial Spectrum: Android XR Edition - AR Insider

There was some confusion and conflation around the Android XR's hardware road map. We segment the landscape and where it could go next.

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Does Meta Orion Bring AR’s Future Into Focus?arinsider.co/2024/10/09/does… @ArInsider @artilleryintel

How Does Meta Orion Bring AR's Future Into Focus? - AR Insider

Where does Meta Orion sit in the headworn AR continuum, and how could Meta's massive investment accelerate AR's future.

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Snap Uplevels AR: Hands on With Spectacles Gen 5 arinsider.co/2024/09/17/snap… @ArInsider @artilleryintel

Snap Uplevels AR: Hands on With Spectacles Gen 5 - AR Insider

We were on site during Snap's SPS keynote and demo'd Spectacles v.5 in a recent pre-briefing. We have opinions and observations.

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AR Briefs: The Convergence of AR and AI arinsider.co/2024/09/11/ar-b…… @ArInsider @artilleryintel

AR Briefs, Episode 76: The Convergence of AR and AI - AR Insider

One looming question is how AI intersects with spatial computing. This is the topic of a recent report and the latest episode of AR briefs.

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Is the AR Industry Getting More Realistic? arinsider.co/2024/09/04/is-t… from @ArInsider @artilleryintel

Is the AR Industry Getting More Realistic? - AR Insider

After a decade obsessed with achieving both graphical richness and wearability, AR glasses are beginning to be self-aware that they can’t.

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Do We Give VR Enough Credit? arinsider.co/2024/08/29/do-w… from @ArInsider @artilleryintel

Do We Give VR Enough Credit? - AR Insider

VR continues to be the Rodney Dangerfield of tech: Can't get no respect. But does its accomplishments to date make it more deserving?

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Tech Giants Augment the Olympics arinsider.co/2024/08/14/tech… @ArInsider @artilleryintel

Tech Giants Augment the Olympics - AR Insider

Besides primary sporting events and angles, there was a notable tech presence at the Olympics, including AR from Snap, Google, and others.

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How Many Headsets Did Meta Sell in Q2? arinsider.co/2024/08/05/how-… @ArInsider @artilleryintel

How Many Headsets Did Meta Sell in Q2? - AR Insider

What do Meta's Q2 earnings tell us about headset unit sales? And what does that in turn signal for aggregate demand and XR sector health?

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What Sits at the Intersection of AR and AI? arinsider.co/2024/07/17/what… @ArInsider @artilleryintel

XR Talks: What Sits at the Intersection of AR and AI? - AR Insider

At AWE USA, we discussed the fusion of AR and AI with Snap CTO Bobby Murphy and AR creator Paige Piskin. Now we have video and takeaways.

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How Many Consumers Have Tried AR? arinsider.co/2024/07/10/how-… from @ArInsider @artilleryintel

How Many Consumers Have Tried AR? - AR Insider

35 percent of U.S. adults have tried mobile AR, and 80 percent of those do so at least monthly. We break down the findings.

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Is Multimodal AI AR's Unsung Hero? arinsider.co/2024/07/03/is-m… @ArInsider @artilleryintel

Is Multimodal AI AR's Unsung Hero? - AR Insider

Since Ray-Ban Meta Smartglasses launched, multimodal AI has gained importance. What is it? Who else is working on it, and why does it matter?

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Ray-Ban Metas Steal the Show - arinsider.co/2024/06/26/ray-… @ArInsider @artilleryintel

Ray-Ban Metas Steal the Show - AR Insider

Are Ray-Ban Meta Smartglasses the AR industry's turning point? AR Insider Editor-At-Large Emily Olman goes hands on.

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Feeling Spatial: Lessons From Jay Wright arinsider.co/2024/06/17/feel… @ArInsider @artilleryintel

Feeling Spatial: Lessons From Jay Wright - AR Insider

What are the biggest lessons learned from a career in XR? We're interviewing AWE XR Hall of Fame inductees to find out.

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Feeling Spatial: Lessons From Alvin Wang Graylin arinsider.co/2024/06/12/feel… @ArInsider @artilleryintel

Feeling Spatial: Lessons From Alvin Wang Graylin - AR Insider

What are the biggest lessons learned from a career in XR? We're interviewing AWE XR Hall of Fame inductees to find out.

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AR Marketing Works for Grocery Stores Too - arinsider.co/2024/06/11/ar-m… @ArInsider @artilleryintel

AR Marketing Works for Grocery Stores Too - AR Insider

AR continues to show its strength for brand marketing across categories. It even works for grocery chains.

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AR Briefs, Episode 70: AR Marketing Best Practices arinsider.co/2024/05/22/ar-b… @ArInsider @artilleryintel

AR Briefs, Episode 70: AR Marketing Best Practices - AR Insider

What’s driving immersive brand marketing? Who's leading the way? And what are best practices in the AR marketing playbook?

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Killabears Kills it With AR, Part 2 arinsider.co/2024/05/16/kill… @ArInsider @artilleryintel

Killabears Kills it With AR, Part 2 - AR Insider

Following its lens campaign, Killabears is out with an interactive AR game. We break down gameplay and strategic implications.

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How Many Consumers Have Tried VR? arinsider.co/2024/05/15/how-… @ArInsider @artilleryintel

How Many Consumers Have Tried VR? - AR Insider

25 percent of U.S. adults have tried VR according to ARtillery Intelligence's latest original survey research with Thrive Analytics.

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Case Study: Movie Marketing with AR arinsider.co/2024/05/14/case… @ArInsider @artilleryintel

Case Study: Movie Marketing with AR - AR Insider

To promote the film release of Sing 2, Universal Pictures created a branded AR Effect on TikTok. What were the results and takeaways?

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Can AI Unlock AR's True Potential? arinsider.co/2024/05/01/can-… @ArInsider @artilleryintel

Can AI Unlock AR's True Potential? - AR Insider

AR and AI continue to converge to streamline AR creation workflows and engender conversational interfaces, among other things.

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