
Senior scout|Technical coach|Coach @coever @queens|Former @davidbeckham @chealsea @brentfordfc & @Watfordfc Academy & Ladies |UEFA A & B |AYA | Sport BSc (Hons)
Watford, England
Joined November 2014
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Football players are humans too 💔
Marc Cucurella talked about raising his autistic son and the struggles behind the scenes… I’ll be watching him differently at the FIFA World Cup.
Footballers carry things we never see outside the pitch 🥺⚽️
coachmaxi retweeted
Soccer 🇺🇸 as I see it…
Grassroots
Club
High School
Academy
College
Pro
I have worked at every level listed above and I am not convinced one is more important than another.
All kids need positive mentors.
Respect for all those out there leading young people. 👏
#TOVO
coachmaxi retweeted
📚Businesses
YOUR brand in the hands of 10,000 football coaches?
I’ve written a new coaching ebook - which I will give away for free soon!!!
On the back of the 25,000 sold worldwide
📧Message me if you would like YOUR product to be THE exclusive partner
coachmaxi retweeted
🚨 Competition Time🚨
Win a SmartTact 2-in-1 Electric Coaching Board ahead of our 2nd launch on Sept 24! ⚡📋
✅ Retweet to enter
🗓 Winner announced at random on Wed, Sept 10
#Competition #SmartTact
coachmaxi retweeted
What Drives Commitment in Athletes? 🤔💪
#AthleteCommitment #CoachingStrategies #PerformanceEnhancement #TeamDynamics #SportsLeadership #MotivationInSports #AthleticDevelopment #CoachingTips #SportsPsychology #GoalSetting
coachmaxi retweeted
'Success is measured once my time with you has ended, based on your behaviours & commitment to informed choices from the learning from our time together'
Why don't I just ask for delegates/clients/students reflections by 'hands up' &/or writing down thoughts at the end of sessions?
Recency recall can be a huge influencer in what is heard & written.
So how can we enhance that?
1, Walled paper for each person to write their perception of meaning & context during the day/sessions.
2, Hot review voice reflection within 30 minutes of the session finishing.
3, The very first part of the next day's session is (without notes) writing/drawing on their wall paper what they recalled, with meaning & value to them in context to their situations.
we keep connecting & layering content, adding texture in both theory & practical.
6 days in Portugal at @EdgeGolfCollege & the quality of engagement, recall with understanding & perspective is first class.
Every day we go out & explore/commit to principles integrated within their own capability with hot & cold review reflections that connect to the previous & next day.
We always end with each person sharing how are they going to implement & integrate their meaningful learning into their daily actions
"Performance is a Behaviour, Not an Outcome"
coachmaxi retweeted
𝗙𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝗹𝗮𝘆𝗶𝗻𝗴 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀
_SHORT COURSE_
🗓️ 12 Jan - 2 Feb
📚 Pre-course reading
💻 Four 60+ min lessons
🎥 All recorded, one live Q&A
tickettailor.com/events/rayp…
coachmaxi retweeted
𝗖𝗼𝗮𝗰𝗵 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁
2025🔥
-
⚽️𝗙𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀
COURSE
🗓️12 Jan+
tickettailor.com/events/rayp…
⚽️𝗖𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗔𝗯𝗿𝗼𝗮𝗱
WEBINAR
🗓️19 Jan
tickettailor.com/events/rayp…
⚽️𝗖𝗼𝗮𝗰𝗵 𝗗𝗲𝘃 𝗣𝗿𝗼𝗴
🗓️26 Jan+
tickettailor.com/events/rayp…
Info⬇️
coachmaxi retweeted
📝Open for REGISTRATION now!!
𝗙𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻𝘀 & 𝗣𝗹𝗮𝘆𝗶𝗻𝗴 𝗣𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 (𝗦𝗵𝗼𝗿𝘁 𝗖𝗼𝘂𝗿𝘀𝗲)
🗓️ 12 Jan - 2 Feb 2025
📚 Pre-Course Reading
🎥 3 OnDemand Lessons
💻 1 Live Workshop
✅ Early bird / Pay plan
Video below 👇 ⚽️
tickettailor.com/events/rayp…
coachmaxi retweeted
Jamal Musiala's goal against Denmark was a great demonstration of his high quality cognitive skills, and the shot itself was preceded by 6 sequences that allowed him to get that opportunity. 9 seconds, 5 scans. @slawekmorawski
@JamalMusiala
video @mfbnTV
coachmaxi retweeted
“What is your purpose at practice?”
So asks former NFL player (and now coach) Deion Sanders.
Here Sanders, in his own unique, energising, vibrant way…is asking athletes to engage in deliberate practice.
To have a purpose (or a set of purposes)…
Deliberate Practice…the work of the late, great Anders Ericsson asks players to have specific goals for their game whenever they practice…
Deliberate Practice can include:
-specific objectives relevant to your game
-objectives can be stretched and tough to attain
-a focus on these objectives as you train and practice
-obtaining feedback from coaches (or significant others)
-reflection on the objectives after practice is complete
“What is your purpose at practice?”
coachmaxi retweeted
One of the most misunderstood concepts in “learning” of skills or as I prefer to call it now “evolving motor behaviour “ is that once we develop basic motor skills or even the “basics” of a sport, we need to repeat them as nausea.
We don’t.
We need to challenge them.
And I don’t care what Jimmy McGuinness or a famous hurler says about “repeating the basics”, technically and developmentally they are wrong.
Now that’s not to say McGuiness for instance isn’t a brilliant coach or manager and he may well be using “drills” for some psychological point to be made.
The real technical execution still develops “in the game” be it training or actual matches. Competent players don’t need that “basic” repetitive training.
Or indeed the famous hurler may be pointing out their obsession, commitment & enjoyment rather than what actually makes them technically excellent.
More than anything it’s the hundreds of games they played that is why they are where they are.
Indeed, based on what research tells us about the best athletes across multiples sports, it might be free play, playing other sports or even experimenting in other pursuits like music or martial arts that separates the greats.
Don’t get bogged down in “the basics”
coachmaxi retweeted
Seven (possible) myths of high performance sport for ambitious competitors:
👇🏻👇🏻👇🏻
1. “Train like you play”
Possible reality: training (and practice) is an opportunity to engage with meta-skills. To think about thinking and to think about behaviours. It’s also an opportunity to practice deliberately (in a controlled, thoughtful environment with specific,
focused goals).
Both inject a cognitive load that will (likely) slow players down. Training is not (always) playing.
2. “Prepare to play your best game”
Possible reality: prepare to play your best game and prepare to play your best possible game.
Human beings are too complex and sport is too complicated to focus purely on preparing to play best games.
Players need frameworks, approaches, techniques, and tools to deal with tough days, ‘C’ games, the uncontrollables, and the human challenges competition demands.
3. “Grind your way to the top”
Possible reality: deliberate practice is more important than amount of practice.
Ambitious competitors may be better served practicing with specific, measurable objectives in mind…that involves feedback and contextually-relevant repetition.
An emphasis on quantity and quality feels a nice mix for any ambitious sporting competitor.
4. “You have to be single-minded”
Possible reality: ambitious competitors would do well to make the right lifestyle decisions for their game.
The right lifestyle decisions can include activities that help competitors rest, recuperate, and enjoy other interests.
World class competitors at the adult elite end of sport don’t necessarily have to live in a personal, social, and cultural vacuum devoid of outside influences.
5. “To win you gotta really want to win”
Possible reality: ambitious competitors are motivated to action in multiple ways.
Some players compete better when they give-in to their yearning to win. Other competitors find it easier to explore their optimal mental state when they engage with the notions of joy and fun.
Further still, some players love the thrill of moving and simple pleasure of engaging in their sport. Competition is never straightforward and a relaxed, focused mindset is rarely underpinned uni-dimensionally.
6. “Talent doesn’t matter…”
Possible reality: there are very many competitors across all sports who live at the top of world rankings or who make millions a year who may have a tendency towards…
…laziness, social unpleasantries such as gossip, being close to uncoachable, poor teamwork, lacking leadership ability, distractions…
….simply because they have a lot of skill in their hands or feet, or are perceptual-cognitively brilliant.
Talent matters!
7. “You must be coachable…”
Possible reality: some of the world’s greatest sporting competitors are monstrously difficult to coach.
They know their own mind, they know their own movements, they feel what you and I can’t, they see what others can’t and won’t.
Uncoachable players can help ambitious coaches become better coaches.
coachmaxi retweeted
I did an experiment...
100% of my teenage players can successfully execute traditional passing drills which they have done for years at their clubs.
A low % can pass and receive successfully in context.
Beware of the illusion of learning.
#TOVO
coachmaxi retweeted
PARENTS ✏️
Screaming incessantly is not “support.”
Silence is our greatest asset if we hope to promote learning and joy.
#TOVO
coachmaxi retweeted
Praise Progress ✏️
🗣️“When people are learning new skills, waiting for perfection can be fruitless, whereas praising progress can keep people moving and motivated…” (K. Blanchard)
Celebrate them trying.
#TOVO
coachmaxi retweeted
TIMING
We will not successfully teach timing in drills that have no variables that dictate the best time to act.
A cone is not a cue. A training dummy does not alter time. A verbal trigger from a coach hampers autonomy.
Dynamic defenders are crucial to the equation.
#TOVO
coachmaxi retweeted
Focus & Solutions
🗣️ “It’s not the number of hours you practice, it is the number of hours your mind is present during the practice.” (Kobe Bryant)
May I also suggest the number of hours your mind is actively solving challenges during practice.
#TOVO
coachmaxi retweeted
Replying to @_ToddBeane
"Practice is for 1000 decisions rather than 1000 touches" - Doug Lemov


















