Director of Content Strategy, Northstar Meetings Group. Content creator who covers #eventtech, #travel, #meetings & more for #eventprofs & #travelpros
Joined December 2008
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Ooh tell me if you have any spare minutes to come by the booth at IMEX. We could do a video convo interview about OG event tech that should be reborn in new context. While drinking espresso
I don’t know… you mean acquire events, completely gut the existing staff, infuse AI into operations and run as lean as possible? You think that’ll go over well?
Interesting. I mean I can see this being beneficial but also potentially an obstacle. But this bears a longer conversation
I’m kind of curious about this too. Testing how your authentic content lands with fake personas. On some level don’t you hope it doesn’t work?! I mean, no disrespect to your process
Michael J. Shapiro retweeted
What do you do when you're the longtime #eventtech market leader at a time when tech-savvy #eventprofs with Claude accounts are creating their own solutions? Apparently, you freshen up the image with a rebrand.
During this morning's keynote at the biggest @cvent Connect ever, Reggie Aggarwal unveiled a new logo, a new brand color and a promise to invest $1B in innovation over the next three years. Here's our take on the proceedings from @mshap:
bit.ly/4gE3AOq
I will do my best to muster sympathy for you while preparing an aeropress and turning on my 43” tv. Actually I’ll toast to you. Enjoy!