@natstronaut

Let's talk about the future of design, sustainability, and web3. Design Director @focuslabllc Founder of Zero Waste OKC

 Milky Way Galaxy
focuslab.agency
Joined March 2014
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70Media
web2 me vs web3 me PFP-worthy while supporting a female-led NFT project @thedivinenft. Divine as hell, I dig it ✨ #WomenInNFT
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Creative experts don't just do great work. They share insight into why they made the decisions they made. Creative experts are often the greatest teachers, sharing their wisdom and knowledge freely.
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How can you tell? After working with them, you leave not only with a better design or copywriting, but with more knowledge and expertise than when you began.
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If you're a creative who has been intimidated by #ai or don't even know where to begin, I have good news 🧵
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Every day, people are adding tons of free tutorials and Youtube videos walking you through how to use/prompt/create anything you can imagine.
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So if you feel like there's some secret club where only certain designers or creative experts are learning this type of thing– there isn't. It's all out there for anyone to learn, and we're all learning as we go. The only requirement is curiosity.
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Prompted AI to create what “Oklahoma would look like as a god.” This was the result. #Oklahoma #okwx #dalle2 #midjourney
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When we encounter a revolutionary new tool like AI, people tend to jump quickly to the "optimization" stage: how can we use this in our business, how can we build a product around it, how can we make money off of it. Don't forget the very first step: creative play.
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So I've been spending time playing and dreaming with AI and encouraging my team to do the same. Creating cool stuff for the sake of creating cool stuff. Making stuff that looks really bad. Making stuff that looks really good. Exploring. Having fun.
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Start with play. I guarantee great ideas will come from it.
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I remember starting my career with a nonexistent network in the design industry and struggled to find mentorship. 1/3
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Fast forward many years later, I recently I met a student mentee, of a former intern, of a former employee of mine. It made me proud to see the people I've led and mentored continue to do the same for others. 2/3
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Be the leader you wish you had. Create the opportunities you wish you had.
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New paper @CellRepMed comparing effects of brief (5min) meditation vs brief deliberate breathing practices. Basically: Breathwork > Meditation for improving mood & autonomic physiology around the clock & Physiological Sighs provide maximal stress relief. cell.com/cell-reports-medici…

Brief structured respiration practices enhance mood and reduce physiological arousal

In a remotely conducted randomized controlled trial, Yilmaz Balban et al. study the psychophysiological effects of controlled breathwork compared with mindfulness meditation. Breathwork produces...

cell.com
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How you let people go says a lot about your brand. When you lay off an employee of 16 years with a canned email response, When you lay off a new single mother on maternity leave with no notice…
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When employees learn they are laid off because their card no longer works at the office front door when they showed up on time that day... It says more about your brand and your values than your written values posted on the wall actually do.
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Ambition =/= Pulling all-nighters without pay. Ambition =/= Checking your email 24/7. Ambition =/= Working every weekend. What we're seeing is not a lack of ambition, but a correction. (1/4) wsj.com/articles/your-cowork…

Your Co-Workers Are Less Ambitious; Bosses Adjust to the New Order

For a growing number of professionals, the days of unpaid overtime and working through weekends are in the past. Firms add people to finish projects, close for holidays and take other steps.

wsj.com
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…Companies that are still expecting people to work in the old ways are falling behind and having a hard time finding talent.
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When I look at the workforce today, I actually see tons of ambition. I see plenty of talented people and desire to do outstanding work. It just looks different than it did a decade ago. Organizations must acknowledge this and adapt.
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