Father of 4 beautiful kids. President @Wix, Chairman @ the Israeli Growth Forum. Board member @Fiverr.

Joined March 2009
We're continuing to expand @Wix into the agentic world, this time as a SpaceX Super Intelligence Launch Partner. With @SpaceXSI it 's easier for anyone to build and manage Wix web experiences using natural language in @Grok. Another step toward bringing Wix to Mars
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We moved into our new @Wix New York office today. It looks great. But honestly, it's the same team that was in the old one, and that's what makes it feel like home. Thanks to everyone who pulled this off.
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A trend we're seeing is that @Symphony_co_ by @Wix is identifying money SMBs are owed that they don't even know about, sitting in parts of their business that get overlooked. This one was cool. A locksmith with a busy 24/7 business connected his Gmail to Symphony. It spotted an email buried in his inbox from a vendor about a pending refund. To actually get the money, he had to call the vendor's customer care. Symphony caught this, flagged it, and gave him the ticket # and phone number to call. He made the call, updated Symphony that the refund was on the way, and Symphony moved on to other tasks. Love hearing about the different ways people are working with their agents.
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I like getting shit done. So do our agents. @Symphony_co_ by @Wix now connects to @link, @stripe's wallet for agents. That means our agents can finish the job: reorder stock before it runs out, pay a supplier invoice the day it lands, cover an event entry fee before the deadline. You approve each payment from your phone. The agents never see your card, and every transaction is capped at the amount you approved. wix.com/press-room/home/post…
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kind of fun @NanoBanana
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A business owner had over $45k in receivables sitting 91 days overdue across two clients. Nobody noticed. Until @Symphony_co_ by @Wix flagged them. The owner's reply: "outstanding… please reconcile those." That's what a team of AI agents connected to your business actually does.
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Shopify store owner? Meet your AI agent team. @Symphony_co_ by @Wix now connects to @Shopify – agents for marketing, customer service, ops or any other need, working as a one @harleyf – maybe useful for @FirebellyTea
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Developers handle quick fixes, not by choice, but because until now, no one else could. Today, @base44 launched Base Code. Connect your GitHub repo, and anyone on the team can make changes in chat, preview them live, and ship a pull request. Developers still have control, while freeing up time for the work that needs their expertise. The whole team can ship faster. wix.com/press-room/home/post…
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Really impressive work from @Wix data science team, who published research based on a real challenge they saw and solved in our own customer care agent. They researched how to help AI agents distinguish between skills that are relevant to a user’s question and those that can actually be executed for that specific user. This helps users get more relevant and useful support from the start. The team was able to find a more precise approach that reduced the information the model needed to process by 90.5% and saved 228.8 million tokens. A huge achievement. Congratulations to @AshkenaziOrtal, Vitalii Kloz, Mykhailo Ulianchenko, and the entire team.
[new @arxiv paper] There’s a huge gap between playing with AI skills in a demo and ⚙️ engineering them for production. In a simple setup, semantic routing feels like enough: the user asks something, the LLM matches the text to a skill description, and executes it. But in real-world production at scale (like @Wix Customer Care), semantic matching alone isn't enough. 🚩 Why? Because semantic matching only looks at what the user says, completely ignoring what the user is actually allowed or able to do. A user asking to "connect a domain" is a 100% semantic match for the Domain Skill. But if they don't have an active premium plan, executing that skill is a dead end. In a new arXiv paper by @AshkenaziOrtal, Vitalii Kloz, and Mykhailo Ulianchenko, we present Helpmate’s (Wix’s Customer Care AI agent) architecture: introducing a deterministic executability gate that evaluates account state before candidate skills reach the LLM. Tested across 756K+ user messages in production: 🎯 59.4% of semantically matched candidates were filtered out because the account state made them non-executable 📉 90.5% reduction in skill context size 228.8M tokens saved 🛡️ In a targeted replay of 1,000 risky conversations, removing the gate caused the model to select a non-executable skill in 7.8% of cases. Read the full paper: arxiv.org/html/2608.01050v1
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I like the idea that an agent can now handle the parts of a to-do list that still require an actual phone call. @Base44 Superagent can now call on your behalf. Book a doctor’s appointment, move it when plans change, navigate phone menus, ask the right questions, and follow up when no one answers. A small thing that can make an agent a lot more useful in the real world.
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Damn @MaorShlomo we got to try this dance in real life soon!
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Damn @MaorShlomo we got to try this dance in real life soon!
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44 times on base in 21 games? That’s a stat we can get behind. @ellylacocoa18 @Reds @Base44
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Thanks @Apple just what I needed, a foldable website
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Cool news for entrepreneurs and business owners: @Base44 now brings @GoogleAds Performance Max directly into the platform, so you can go from building an app to finding its audience without switching tools. Makes a lot of sense to have these two things live together.
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Hey @Avishai_ab, does this look familiar? 👀 @elonmusk @grok @bot love the compliment
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