#LufthansaGroup targets consumers … This is new ..airline umbrella group (house of brands) now acknowledging and promoting its groupness benefits at consumer level, while each brand also maintains its usual B2C brand activity - different, brave? mad? Certainly- one to watch newsroom.lufthansagroup.com/… @michaelmiraflor @colinalewis @joehas
Tech protectionism re-branded ? Interesting angle here on tech sovereignty & shades of Eastern European soviet era brand protection e.g. Lada, Stolichnaya & Moskovskaya & earlier Chinese chosen brands protection schemes eg - China Time-Honored Brands (Zhonghua Laozihao / 中华老字号) & examples Yunnan Baiyao (TCM Woundcare) & Moutai (Baijiu)
Is “tech sovereignty” BS?
I’m very skeptical of calls for “tech sovereignty”. It feels like tech surrender or some sort of cleverly marketed demand for protectionism, or worse an eventual bail out.
Is it not the case that a set of Western tech companies, mostly in AI who’ve raised hundreds of billions, can no longer compete on the global stage and now they and their investors want government protection from the free market?
Soviet-era car companies like Lada enjoyed “tech sovereignty”. In the long run, Soviet “tech sovereignty” proved a disaster.
Long before the French government championed Mistral, they championed Minitel - an early French version of the web. Minitel initially benefitted from “tech sovereignty”, but then all but collapsed. Minitel is a cautionary tale of the perils of the type of tech sovereignty Mistral and others now demand.
It’s perhaps understandable that in recent months some European and US tech companies have been lobbying their governments to be treated like Soviet-era Lada cars. These Western tech companies – in particular those in AI, robotics and cars – are being comprehensively outcompeted by Chinese tech companies. They simply can’t compete with the technologically superior and far cheaper Chinese cars, robots and AI models.
Western tech companies, faced with the prospect of being outcompeted, appear to have decided to wave the white flag. Logically, perhaps, they are attempting to lobby Western governments to abandon the free market - not for everyone of course - but just for them. To protect them and their investors, just as Lada was protected by the Soviets from the ingenuity of Toyota, Volkswagen and Ford.
Cynically, perhaps, they’re pitching their demand for protectionism as a form of patriotism. It’s probably less embarrassing - and likely a more effective lobbying tactic - than just telling the truth.
The truth is that Chinese companies have created better, cheaper technology across several sectors. Some Western companies unable to compete are now logically lobbying to ban competitors under the banner of “tech sovereignty”. If successful they will force Western consumers and businesses to buy their inferior technology at inflated prices.
The advocates of “tech sovereignty” may, in the short run, save their businesses and return to their investors a fortune. But if the history of “tech sovereignty” holds then the cost in the long run of this selective bailout of some companies will be severe. Western businesses and consumers will pay the price.
Speaking of the history of tech sovereignty, is it not somewhat concerning that Joseph Stalin was the 20th century’s most notable proponent of tech sovereignty?
In 1926, exactly 100 years ago, in “a report on the plan of work of the Political Bureau and plenum of the Central Committee” Stalin laid out his plan. He explained that without protectionism “there can be no question of ensuring the economic independence of our country”. Stalin ushered in a half century of Soviet “tech sovereignty”, known as autarky. It led to the eventual collapse of the Soviet Union.
In China, Mao initially embraced Stalin’s ideas of “tech sovereignty”. But in 1978, under Deng, China abandoned “tech sovereignty”, opened up and has benefitted ever since.
Because of its “opening up”, China’s cities are now awash with, as just one example, Western storefronts: McDonalds, Nike, LVMH, Starbucks. Western companies made, and still make, trillions.
For several decades Stalin’s policies of autarky or “tech sovereignty” appeared dead. Until, that is, some uncompetitive Western tech companies and their investors decided to resurrect the corpse of Joseph Stalin, and dress up his damaged ideas in shiny new clothes.
So I’m sorry, but I’m sceptical of “tech Stalinism". (Oh sorry, I meant “tech sovereignty”). And I think we all should be.
noel toolan retweeted
We started Chartis with one simple question: “How do we help UEFN creators become successful.”
We’ve had quite the past 3 years, working closely with creators big and small, from @BirdoBro and @dagwummy -shoutout GDC 2024- to @FeRinS_FN @HazeCoding @TeraCreators , @ChitaZ , @ManuA12, and @jaythofficial just to name a few of the 150+ creators I get to spend every day with.
But the stakes have changed. AI is opening up exponential possibilities for creators on Fortnite and Roblox, but also new entrants like Google Playground, Spawn, and Astrocade.
We’ve bootstrapped Chartis for close to three years, and now the opportunity to help hundreds of thousands of new creators be more successful means we need to scale and accelerate.
We’re taking investment from @MrDylanCollins , Maximilian Bleyleben, and their Attention Holdings vehicle to 1000x what we’re already doing.
Dylan is well known in the UGC space (he’s founded multiple successful companies including SuperAwesome, which Epic Games acquired) and Max has scaled multiple companies (including SuperAwesome as co-founder & COO).
More importantly, they are joining us full time, bringing immense firepower to our already incredible team.
This is the evolution of Chartis, going from bootstrapping to accelerating - (still fueled by Yerba, beers, and vibes)
We’re focused on launching more services and initiatives for UGC creators on Fortnite to help them become wildly successful. But we’re not stopping there. AI has clearly opened up the gates to people who like games but could never (until now) become game creators.
The future’s wild and we’re just getting started. LFG
#Chartis UGC Games ..”UGG” … one to watch #gamecreators
AI is going to create millions of new game creators. So @BrendanStock @gubmanic @mbleyleben and I have been cooking up something to help them succeed
noel toolan retweeted
59% of consumers in Central and Eastern Europe say where a product is made shapes what they buy.
That's more than online reviews (55%) or the brand itself (50%).
Country image isn't just soft power. It's an economic asset.
#NationBranding
Read more: malaymail.com/news/money/med…
noel toolan retweeted
I'm incredibly excited and deeply depressed:
Pretty much all the leading Chinese AI and robotics companies will be at @WebSummit in Lisbon next month.
The future of tech appears increasingly Chinese.
Western innovation is still happening, but it's slower and far more expensive than what's broadly happening in China.
Web Summit has always tried to be a window into the future of tech. That future for many years was Western, mostly American, with a light sprinkling of European innovation.
It now pains me to see how increasingly irrelevant Europe and the United States are. I feel like almost everyone is in total denial.
Too many western startups and investors have retreated to the safety of their own podcasts, agitated by journalists who "just don't get it" with pesky questions.
US robotics startups produce Hollywood level launch videos, but then years later they still can't produce an actual working robot.
Like WTF is going on!
In the West, Tech used to be about tech. But now it's about narrative.
Which, in the west, amounts to telling increasingly bullshit stories in the hope no notices you're mostly full of shit. And in reality some Chinese startups, with almost no funding, are eating your dinner.
Am I wrong? Like what exactly is going on. I just feel the west is in some weird Soviet-era denial that we're being surpassed by a new system. And we have no answers, no solutions...
noel toolan retweeted
‼️ BREAKING: Fires broke out after hackers hacked fridges of hundreds of French supermarkets and forced Danfoss controllers to defrost at up to 50°C.
Intermarché counts up to 200 stores, Coopérative U fewer than 100. Paris prosecutors opened a probe.
noel toolan retweeted
The spirits category is moving in two directions at once: baijiu still dominates by value, while growth is increasingly coming from tequila and ready-to-drink formats.
@MoutaiGlobal remains the world’s most valuable spirit brand, valued at USD59.6 billion, with Wuliangye following at USD27.3 billion. Xinghuacun Fen Wine, Luzhou Laojiao, and @JackDaniels_US’s complete the top five, showing the continued weight of Chinese baijiu at the top end of the global spirits table.
Brand strength presents a more diverse picture. Crown Royal leads the strongest spirit brands with a BSI score of 96/100, ahead of Wuliangye at 93.6/100 and Moutai at 92.1/100. In a sector facing softer demand and trade pressure, the strongest brands are those combining scale with credibility, pricing power, and relevance across occasions.
For more insights: ow.ly/Ey6J50ZWHj4
Understanding brand value is critical to effective strategic decision-making. Brand Finance helps organisations measure, manage, and maximise the financial value of their brands. Request more information by emailing us at [email protected]
#BrandFinance #AlcoholicDrinks2026 #SpiritBrands #BrandValue #BrandStrength
noel toolan retweeted
Some install shots from my show Testing Ground at TAEX Monaco (@taex_com)
📍TAEX Gallery Monaco
Mareterra, 12 Quai du Petit Portier
MC 98000 Monaco
noel toolan retweeted
Read the full article by Jose Filipe Torres to explore the concept of Synthetic Perception: bloom-consulting.com/journal…
#SyntheticPerception #NationBranding #CityBranding
noel toolan retweeted
Barcelona is moving from volume to selective tourism: rebranding Visit Barcelona as This Is Barcelona, phasing out 10,000 short-term rental licenses and doubling the tourist tax.
#PlaceBranding #Overtourism #Barcelona
Read more: traveltomorrow.com/barcelona…
Anyone from leaving very class of 1976 from #Bish Galway ? #50threunion Saturday 17th October at 7:30pm in the school. please forward
Mail For details [email protected] #ThrowBackThursday
One to watch ! Launching tomorrow Oct 9 #YOJO Energy launches new generation of clean energy drinks - Shelflife Magazine shelflife.ie/yojo-energy-lau… #cleanenergy
Tunnel vision - sometimes is required… #FinEstBay
Estonian foreign minister backs Helsinki-Tallinn tunnel plans
Building the #FinestFuture in the #FinEstBayArea #together
yle.fi/a/74-20240274
noel toolan retweeted
This looks like a sea-change in the British Government’s assessment of #Brexit. The road to rejoining will not be easy, but it now seems to be an option. I fear that it will reopen old wounds & revive old arguments.
'Brexit in its current form has caused more harm than good and I think around 60% of the British public now hold that view'
Andy Burnham has told #BBCBreakfast rejoining the EU could be among options the government could examine to reshape the UK's long-term relationship with Europe
bbc.co.uk/news/articles/cmly…
noel toolan retweeted
Reposted with updated data: The Brand Finance Nordic 150 2026 ranking reflects a region where resilience, trust, and long-term relevance continue to shape brand value. This year, @LEGO_Group takes the Nordic crown for the first time, with its brand value rising 54% to EUR15.3 billion. @Equinor follows in second place, growing 2% to EUR14.5 billion, while IKEA ranks third, up 6% to EUR12.8 billion.
LEGO’s rise reflects more than scale. Its performance is supported by sustained consumer demand, a growing product portfolio, global entertainment and sports partnerships, and continued innovation that keeps the brand relevant across generations.
Equinor’s second-place position reflects the continued importance of Nordic energy brands, supported by stronger production, a positive revenue outlook, and its role as a major European gas supplier at a time when energy security remains high on the regional agenda.
IKEA, meanwhile, remains one of the region’s most resilient global consumer brands despite a challenging operating environment.
For brand strength, LEGO also leads the Nordic 150 2026 ranking with a Brand Strength Index (BSI) score of 94.2/100. ICA follows with a BSI score of 93/100, while @FazerGroup completes the top three with 92.8/100. All three brands achieved Brand Finance’s elite AAA+ brand strength rating, showing how familiarity, reliability, and emotional connection continue to underpin some of the region’s strongest brands.
What does it take for a brand to lead in strength and value? Brand Finance’s data-driven insights help marketing leaders, CFOs and boards with strategic decision-making and de-risking.
Explore more ranking insights here: brandirectory.com/nordic and email [email protected]
Lights at the end of the… @pvesterbacka
noel toolan retweeted
95% of PM skills/dogma are hopelessly out of date/irrelevant
Historically PMs did things like tightly manage scope and prioritise key features as they were constrained by developer capacity and UI usability
Today agents write code and agents also use the features for users. – at Dublin City, Ireland




























