Jim George (@packeditor) profile picture

Editor, Shelf Impact! and Contract Packaging; Marketing & Design Editor, Packaging World

Joined July 2009
General Mills & P&G under pressure to reduce #post-consumer waste in US: http://bit.ly/ifOedD #packaging
Conversation with Scott Vitters, Coke's PlantBottle GM, reveals rapid growth of plant-based resin supply chain http://bit.ly/knrJst
54% of #packaged_goods marketers don't measure ROI or lack a plan to measure it, #Mindfire's Joe Manos tells brand owners at ILS conference.
Sweet! Pantene is producing the first HDPE shampoo bottle made from sugarcane-based plastics http://bit.ly/dPT1aO
#Versatile_Packagers expands repacking services as part of #contract_packaging offering. http://bit.ly/gf5Btb
Study: Women's first love in #packaging is eco-friendly. For men, it's all about convenience. http://bit.ly/hxpH8Y
#Unicep_Packaging marks 20 years in the #contract_packaging business. http://bit.ly/g5aqGl
#Assemblies_Unlimited discusses #labeling considerations and contract_packaging. http://bit.ly/es76Za
Robert Schwartz, Gen Mgr Design at #GE_Healthcare: "Find a co-conspirator in your company will will open their checkbook and take a risk."
#Perception_Research study on #packaging and environment: Shoppers still say it's not my problem; 38%, vs. 42% in 2009.
Donna Romeo #Frito-Lay's FUSE conference tip: If celebration is an area your brand can explore, how to express it through #package_design?
"We're trying to approach things like national brands," Vickie VanHurley, #Meijer packaging design director, tells FUSE conference.
On great #package_design: "We don't need anything physical unless it brings us heightened experiences," Karim Rashid tells FUSE conference.
#GSK introduces new Sensodyne #toothpaste #package with tactile feel. http://bit.ly/dFtMNw
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Marketing an #OTC or #personal_care product? Ideas galore await at the #Healthcare_Packaging Conference & Workshops. http://bit.ly/daDUeN
New from the Balkans: New design modernizes #Peshterska_Grozdova_ Rakia's premium #spirits #brand. http://bit.ly/h5b3lX
RT @Chenected Jim Hanna of Starbucks Discusses Sustainability and the Anatomy of a Starbucks Cup |.. http://bit.ly/h2aNrm
New #design modernizes #Peshterska_Grozdova as premium #rakia #brand in the Balkans. http://bit.ly/fBRLYr
#LIV_Organic opts for full-body #shrink_label in #brand relaunch. http://bit.ly/ig7VQf
#P&G to sell #Pringles #snack brand to #Diamond_Foods. http://reut.rs/eqln60