Panacea Digital

#gamification has great potential for #healthapps but it has be designed in a meaningful way - Balance app uses gamification strategies to help users acquire meaningful skills while at the same time teaching them the benefits of those skills 👍 More 👉 bit.ly/376OIn9

The very first impression of your product can determine whether people will stick with it or hit 'delete'. Expecting people to add their payment details for a free trial can leave them frustrated and discouraged. Get research-based UX recommendations: bit.ly/37BQBFC

📕 Premium Research Report ✅ 70 research-based UX guidelines for #digitalhealth apps ✅ 203 screenshots and user testing quotes ✅ interactive checklist to score your own #healthapp 👉 bit.ly/2OmRluv

Based on my user testing findings, users are more prefer to engage with educational content that combines theoretical learning and practical exercises. UX insight for health app founders: bit.ly/3c7xeYt

💡One of the problem with health information online is the amount of time it takes to find relevant content. Allowing people to choose their problem area and then providing personalised recommendations is one way #healthapps can help with this issue. #digitalhealth #healthtech

Well designed #gamification approach taps into users' intrinsic motivation to improve a personally meaningful metric. Balance app uses this principle by encouraging users to 'level up' their skills in specific meditation techniques. Watch full review 👉 bit.ly/2N349Wm

Panacea Digital Newsletter 💡 featured findings from user testing sessions (not published on Twitter) 🎥 notification when a new UX review is published 📕 subscriber discounts for premium reports (10% - 70% off, not published on Twitter) Sign up 👇 📩 bit.ly/2UUqQgf

🎮🍏 Gamification is more complex than just adding badges and leaderboards to the app. But when done well, it can make the experience more engaging and motivating.

Panacea Digital Newsletter 💡 featured findings from user testing sessions (not published on Twitter) 🎥 notification when a new UX review is published 📕 subscriber discounts for premium reports (10% - 70% off, not published on Twitter) Sign up 👇 📩 bit.ly/3aTiJYG

User testing of 20 health and wellbeing apps reveals UX design patterns for onboarding flow that earns users' trust 👉 bit.ly/2vt6eBO #digitalhealth #mhealth #healthtech #healthcareux

While levels and badges are the most visible parts of #gamification, the real magic is in helping the user to get from a ‘rookie’ to ‘master’ in a personally meaningful skill or area. Watch full UX review: bit.ly/3aWTRPH

Benefits of day-by-day guided programmes in #healthapps ✅ create an easy to follow content path ✅ break down complex topics into digestible chunks ✅ help users develop habits and routines Full UX review 👉 bit.ly/3d7E7Mk

Asking for personal information in #healthapps 👉 Ask for the minimum info you need to provide valuable service 👉 Tell the user why you’re asking for it and how THEY are going to benefit from providing this info Full UX review 🎥 bit.ly/3rLCasZ

Having one primary call to action on the home screen helps users avoid 'choice overwhelm' and increases the chances that they will actually pay attention. More research-based UX tips 👉 bit.ly/2SR0pqb #digitalhealth #mhealth #healthtech #healthcareux

Successful onboarding experience for #healthapps ✅ ask for minimum user data - just enough to personalise the content ✅ minimise roadblocks like passwords and registrations ✅ end with a meaningful action that will make the user feel like they're one step closer to their goals

'Balance' app is doing a great job personalising the content based on users' goals and preferences. UX best practice fore #healthapps 👉 bit.ly/3pmesSQ

💡 'Self-monitoring of behaviour' is one of the behaviour change techniques listed in BCT taxonomy by UCL. Weekly 'progress report' email is one idea how #healthapps can implement this principle in practice. #digitalhealth #behaviourchange

Based on my user testing sessions, some of the advantages of digital #mentalhealth resources are: ✅more private, no need to talk f-2-f ✅more affordable ✅apps provide 'in the moment' help as always on your phone ✉️Bi-weekly newsletter with findings: bit.ly/34FgRzg