I explain things. Mostly AI, marketing, communication, and leadership. Occasionally motorcycles, coffee, and questionable life decisions.
BLR
Joined October 2007
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Most people know me for marketing. Some know me for AI. Others for motorcycles. They're all right. This is where I share ideas, challenge assumptions, and occasionally change my own mind. If that sounds interesting, pull up a chair.
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Every tool I build starts with one line: what it must never be able to do. That one rule shapes safer, more predictable systems. Full post on defining limits.
parthans.com/blog/2026/11/15…
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Pipeline work gets my first hours. Outreach and follow-ups often slip if not scheduled. Three habits help keep the pipeline moving. What keeps yours alive as a solo?
parthans.com/blog/2026/11/14…
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One habit builds more trust than a polished delivery: always name your source, say what you verified, and keep the caveats. This matters even more with AI-generated stats everywhere.
parthans.com/blog/2026/11/13…
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Partha Srinivasan 🇮🇳 | AI retweeted
A team-level AI use policy works when it's simple, covers daily decisions, and is tested on real deliverables. Build policies content teams will actually use. Reach out to @parthans for more conversations.
aicontentops.online/blog/202…
Most people do not tell you what they missed. Before your next briefing or prompt, check your assumptions and test understanding. See the post for a simple habit to fix this.
parthans.com/blog/2026/11/11…
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Expectations aren’t shared just because you said them. Here’s a ten-minute check to see if your team knows what you want, works for AI instructions too.
parthans.com/blog/2026/11/03…
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Everyone claims they're using AI, but embedding it in your team's workflow is a different story. Are you dabbling, or have you set up real AI Content Ops?
parthans.com/blog/2026/11/03…
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Partha Srinivasan 🇮🇳 | AI retweeted
Start SME review before drafting facilitator guides with AI. Capture expert knowledge first and send only critical claims for review. Save time, keep accuracy.
aicontentops.online/blog/202…
AI training changes judgment at the individual level and standards at the team level. The right fit depends on where your real gap sits. Read more in the latest post.
parthans.com/blog/2026/11/03…
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My CRM's first Telegram summary was a wall of quoted email. Fixing it turned the bot into a remote: lists, a card per lead, buttons for follow-ups, drafts and notes. It still never sends an email for me.
parthans.com/blog/2026/11/03…
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My old iPad is now my Mac's control panel: apps, sites, Outlook calendar, music, Claude and voice notes, one tap each. Free, in a browser, no apps. Built in an afternoon, fixed in an evening.
parthans.com/blog/2026/11/05…
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The Deck is now on GitHub, free for anyone to use: github.com/parthans/the-deck…. It is open source under the MIT licence. The public version has a neutral look and a generic set of buttons, and setup takes about 15 minutes on any recent Mac.
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Yesterday was my last day at Tonbo. I was asked “So, taking some time off?” about ten times.
I wrote about that question in September, before it was even true. Turns out it was a good guess.
The short answer: no. I’m working, just for myself now.
parthans.com/blog/2026/09/21…
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When product, marketing, and sales each own only part of the conversation, customers get gaps, not answers. The real fix starts with deeper product context, not flashier messaging.
parthans.com/blog/2026/11/02…
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Polished prose once signaled knowledge. AI’s fluency changes that. I ask three questions before trusting a confident answer. Which would have changed your last forwarded AI draft?
parthans.com/blog/2026/11/02…
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I replaced my sales spreadsheet with a CRM I built with Claude in two days. It reads my outreach tool, mailbox and calendar, never writes to them, and drafts follow-ups that I send myself.
parthans.com/blog/2026/10/28…
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Part 5 of my CMS build: running it. A hung deploy, a failed backup, an import that stopped overnight, and three docker commands that showed exactly what restarted the CMS.
parthans.com/blog/2026/10/28…
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Part 4 of my CMS build: moving out of WordPress without breaking a link. Plus the evening I found 2,228 blank drafts, and why deleting them would have been a mistake.
parthans.com/blog/2026/10/28…
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