I don’t even like Mark Zuckerberg, but to be fair, he’s putting himself out there and innovating more than Tim Cook ever has. I’d rather see a live, raw mistake like this, when Zuck’s demo of the new Meta glasses failed to answer a call on stage, than watch another overly polished, multi-million $ ad from Apple. At least with Zuck, you’re seeing someone take risks in real time instead of selling a scripted story.