Pepperstorm

Schema markup is invisible code that labels your content for search engines. Think of it as a nametag for your website. The clearer it is, the easier for AI to reference you.

Your blog is probably the most underused underappreciated undervalued tool at your disposal. Every article is a little missive sent straight to Google and AI, telling them exactly how to position your brand.

Do this: time yourself filling out your own contact form. If it takes more than 30 seconds, cut something.

AI tools answer questions the same way a good FAQ page does - by scraping conversational Q&A content. A strong FAQ page is a MUST for AI visibility, and it's an easy win.

Do this: show your homepage to someone who's never seen it before. Ask them what you do, in one sentence. If they hesitate, you've got a clarity problem.

Core page. Supporting blogs. Internal links tying them all together. That's essentially your website's whole visibility system. Simple to describe but surprisingly rare to see anyone actually do it properly.

Put your CTA above the fold too, not just at the bottom. Some people decide in the first 5 seconds - don't make them scroll to take action.

If you're already ranking on Google, there's a good chance AI has already noticed you too. You might be doing the right thing without even realising it. Ask ChatGPT or Claude a few questions with your top keywords in and see if it recommends you.

AI Search tip: Make sure your schema markup is accurate. It's the invisible code that tells Google and AI how to rank your page… Easy to ignore, expensive to get wrong.

Do this: ask ChatGPT a question your ideal client would ask. See who comes up. That's your rabbit on the racetrack the one that you're chasing. (Except you're gonna overtake it 🐇

Every website visitor who doesn't become a lead is a missed opportunity. Thousands of (potential) dollars disappearing with every click away. Let's reframe that: you have the potential to make thousands more just by nudging your conversion rate up 10%. Way better.

You don't need a whole new website or a rebrand to start attracting a new type of client. Just start writing about the thing you've gotten really, really good at. Blogs, landing pages and downloadable PDF can create a passive lead MACHINE.

In an era of chatbots and Manychat delivering robotic replies, showing actual humanity is how you stand out. If a client is worth $1K+ then take the time to scan their site. Read their request properly. Write a real reply, not a template.

AI search truth bullet: Most of your competitors are doing one of two things right now: hoping ChatGPT magically notices them despite effort Neither is happening. But that's good news - as long as you have your eyes on the AI prize. Full guide: pepperstormmedia.com/ai-visi…

Easy content win: Even if a lead goes cold, set a calendar reminder to follow up with a personalised email later. Retargeting works on email too (not just ads).

Do this: pick a topic your ideal client is already asking about. Write the piece that leans into your specialist knowledge. Track the results. (Spoiler: you're gonna be HAPPY.

Specific landing pages guarantee the right visitors land on the right content. Send traffic there instead of your homepage and watch your conversion rate ROCKET.

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