We are excited to announce that @Plannuh is now Planful for Marketing. Follow us at @Planful for all things Marketing & Financial Performance Management.

CMOs appear to be valued by CEOs yet there is room to improve performance. Interestingly, some of the areas where CMOs score lower are within the control of CEOs to control/impact. New Research: How CEOs Grade Their CMOs hubs.ly/Q01JwjP00

In the past few years, #marketers have adopted new ways of thinking about marketing. Ours is a world where content is king and consumers are in control. Consumers demand a flawless experience, one designed for their personal preferences. Read More: hubs.ly/Q01Jwj4Y0

Fully integrating martech systems is a long-term play, but companies can start taking the steps toward alignment today. It's important for marketers to join data and marketing teams by making measurement part of every activity. hubs.ly/Q01Jd05b0 #Smartermarketing #CMO

Marketers, make sure you understand the baseline to benchmark your marketing performance. Understanding a few key principles will help you see positive ROI this quarter. Read our eBook & achieve operational marketing excellence. hubs.ly/Q01J3VKS0

Innovation means commercializing what the R&D department invents. This approach results in "sustaining innovation." But, solely focusing on sustaining innovation can close you off from "strategic innovations." Read More: hubs.ly/Q01H-Y2D0 #CMO #Marketing

AI can be a double edged sword. #Marketers have been able to free up time for more strategic initiatives. However, it can negatively impact your team's production, critical thinking, and ability to truly connect with your target audience. Read More: hubs.ly/Q01HPhzl0

Episode 97 of @thenextCMO Podcast is live! In this episode of #TheNextCMO podcast, we speak to Natalie Cunningham, the CMO of @Terminus the leading account centric platform for revenue growth. All About ABM with Natalie Cunningham, #CMO of Terminus hubs.ly/Q01HG4vn0

#Marketing online is a conversation with current & potential customers These four basic standards address the customer journey online, and ultimately help creative marketers make successful campaigns. Creative Benchmarks For #DigitalMarketing Success hubs.ly/Q01HtQTx0

Plans are not meant to be defined once and strictly adhered to for a whole year. Keep sight of your results and track external factors in order to leave room for potential changes. Read our blog and learn about the five #marketing replanning steps: hubs.ly/Q01GPfYc0

#Marketers should be familiar with creating reports. It's an essential part of your role and duties to show the performance of your marketing efforts. This article covers the best practices to take your #marketingreports to the next level. Read More: hubs.ly/Q01GN6nW0

Accurately determine your sales & marketing funnel #metrics with this Operational Marketing Funnel Builder! This funnel builder helps marketers determine the #marketingbudget they need to achieve all their goals. Build your funnel here: hubs.ly/Q01Gz9Y40 #OMFB

Forget Caution, It's time for CMOs to proceed with confidence! This article highlights and discusses the importance of moving swiftly with confidence and taking action when necessary. Read more: hubs.ly/Q01GfZ2n0

"This, and all @thenextCMO Workshops, have been fantastic. I'm looking forward to being able to point to them as a large reason that I am successful in my role!" - @TeddyOtero Remove random acts of #marketing from your organization! Join today: hubs.ly/Q01FWJ4S0

In this episode of @thenextCMO, we speak to Kirsten Markson, the #CMO of Keap, and Shannon Hickey, the Vice President of Client Success at @KeapGrowing about building a strong relationship between #marketing and customer success. Listen Here: hubs.ly/Q01FG7MF0

Join us for a 30-minute live webinar on Thursday, March 9th at 12:00pm ET to learn a best practices process for building, executing, and measuring #ROI-achieving campaigns that the whole #marketing team can use. Register here: planful.zoom.us/webinar/regi…

Being a prominent #marketingleader is key to ensuring operational marketing success. The Impact of Ineffective Marketing Leadership Execution, introduces how the impact of ineffective #marketing can be large and pervasive. Download our eBook today: hubs.ly/Q01Fr3ql0

In the face of uncertainty, #marketing leaders have been upbeat. They serve as chief optimists, with the brightest outlook among their C-level peers in challenging times. How Marketing Leaders Can Stay Optimistic, Yet Realistic In Times Of Uncertainty hubs.ly/Q01DvQ-r0