@pollenary

A boutique digital marketing agency that drives growth for e-commerce clients through social advertising, conversion rate optimisation, analytics and research.

 London, England
pollenary.com/
Joined April 2018
  • Tweets39
  • Following11
  • Followers10
5Media
Sometimes the best attribution is no attribution. In this article for @getrecast, our founder @nickboyce argues the case for anchoring paid media reporting on blended metrics and overlaying platform-attributed conversions to visualise divergences. 👉 buff.ly/3e4Glza
1
1
1
On the days the Queens death was announced, and on the day of her funeral we noticed a huge drop in Meta CPMs. Buyers (including some of our clients) paused campaigns (decreased demand), and people spent much more time on their phones (increased supply). Did you see the same?
A graph showing CPM trend

ALT A graph showing CPM trend

1
When you’re naming ads “pants-down-animatic” you’ve either got really good clients or really bad ones (we’ve got good ones)
1
Our podcast is only 20m long & perfect to listen to over your coffee break! Hear real stories from other agency owners on how they are handling the challenges of the current climate. Listen to the latest episode from @nickboyce @pollenary theagencycollective.co.uk/ag… #businesspodcast
1
1
1
20 years growth in 6 months. E-commerce is just commerce now.
Ben Sun
@bksun19 Aug 2020
Ecommerce has gained one point of market share per year to 20 percent over the last 20 years. In 2020 it jumped up to 40 percent.
Mailchimp, we love you, but it’s too late.
Phillip Jackson
@philwinkle14 Aug 2020
Mailchimp in a nutshell: 2017: Is eCom a thing? 2018: You need... postcards! (womp womp) 2019: REBRANDDDDDD (djhorn.mp3) 2020: Fine fine fine you get Flows.
Damn straight.
This Post is from an account that no longer exists. Learn more
Catch the replay of Pollenary founder @nickboyce chat e-commerce with @Joel_Hughes on #thewpshow
You’re unable to view this Post because this account owner limits who can view their Posts. Learn more
We're hiring! Pollenary are looking for a brilliant Senior Performance Marketing Exec to join the team. If the idea of joining a small, remote-first agency that punches above its weight excites you, and you know your CTR from your AOV, we'd love to hear from you!
2
1
1
Too busy making a video to post the actual link! apply.workable.com/pollenary…
Just 10 days until our next 'Expert Voices' webinar on 24th July, chatting all things eCommerce with Nick Boyce from @pollenary Grab your FREE place here: bit.ly/2W4EJca #ECommerceShop #Website
1
1
If 2020 has taught us anything, having an eCommerce offering is becoming critical for many businesses. Handily, on 24th July we're running an 'Expert Voices' webinar, chatting all things eCommerce with Nick Boyce from @pollenary Grab your FREE place: glassmountains.co.uk/webinar…
2
2
Accidentally discovered we are a preferred partner 💪
Nick Boyce@nickboyce7 Jul 2020
Logging in to Facebook's partner portal to find out how to become a Preferred Partner, only to find out you already are one. 😀
Marketing automation be like:
This Post is from an account that no longer exists. Learn more
Read on for some details on our move to profit-centric reporting.
Nick Boyce@nickboyce8 Mar 2020
If you’re running e-commerce performance marketing without reporting on overall revenue and gross profit after acquisition costs and COGS, you’re really missing a trick. ROAS is a useful metric but doesn’t tell the whole story. 📋
Some great FB video ad advice here: ✔️Show product and value prop in the first 3 seconds ✔️Include people enjoying the product ✔️Show customer’s problems being solved ✔️Leverage reviews as copy ✔️Text overlays to handle common objections 👉 youtube.com/watch?v=EQCvt4ko…
1
🔥🔥🔥
Nick Boyce@nickboyce25 Feb 2020
Seriously great article from Aaron here. Turning an army of influencers into production centres is a tactic we are big fans of at @pollenary. 👏
1
Cancel all plans, tonight is about workarounds 😵
Social Savannah
@social_savannah28 Nov 2019
Wow the Apple emergency alerts are getting so personalized
Pollenary retweeted
Traktion@traktionhq22 Oct 2019
Our first speaker for the upcoming #TraktionAI Marketing Masterclass is @nickboyce. Nick has over 20 years of experience across #ecommerce and #digitalmarketing. He’s also the founder of growth agency @pollenary and the co-host of the #FacebookMarketingMeetup in London.
2
1
🤔
This Post is from a suspended account. Learn more
Load more