Popcorn GTM is a fractional marketing agency that helps early-stage restaurant technology startups build traction and grow.
East Coast
Joined November 2021
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Same Wendy's, same lunch. The soda machine built my custom Diet Coke in under a minute. The kiosk turned a burger and fries into a 10 minute ordeal. Fast food is finally admitting the kiosk bet went sideways. popcorngtm.com/blog/fast-foo…
44% of restaurants plan to replace or seriously upgrade their POS this year. Walled garden or open road? The label won't help you. These four questions will. popcorngtm.com/blog/walled-g…
Dunkin' gave away 20 cups per store and got a national news cycle. The cup was the trailer. Protein Milk was the movie.
Pair a loud moment with the product you want people using 6 months from now: popcorngtm.com/blog/hot-girl…
39% of consumers say the pumpkin spice tax is real. Plenty pay it anyway. Starbucks doesn't wait for fall, it decides when fall starts. Here's what independents should steal (and skip): popcorngtm.com/blog/scarcity…
A restaurant logo on its own is worth about $19 on eBay. We pulled 7,720 sold listings across 22 brands to find out what makes the rest of the price. Spoiler: time and scarcity, not fan devotion. popcorngtm.com/blog/what-res…
Gen Z: "eating out is too expensive."
Also Gen Z: restaurant spending up 7% YoY, almost double millennials.
What that means for your menu prices (hint: it's not a blank check): popcorngtm.com/blog/gen-z-sa…
Your restaurant tech video is too long for LinkedIn and too thin for a CFO. Why? It's trying to be a demo AND an explainer. Pick the job before you hit record. popcorngtm.com/blog/demo-vid…
Monday hot take: your slow night doesn't need another discount. It needs a reason to show up. Discounts train guests to wait. Stories fill seats.
More operator-first thinking every week in Restauromics. Subscribe free at popcorngtm.com
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The government just recounted restaurant sales and found the industry is $190 billion smaller than everyone thought, which makes it the first inventory count in history to come up short without anybody blaming the line cooks. popcorngtm.com/restauromics
McDonald's Franchisees Are Pushing Back on an $800,000 Remodel Bill. Pricing AI Is Under Fire Too. popcorngtm.com/restauromics
Restaurant economics, explained. Every week. popcorngtm.com/restauromics
The latest OpSage release rebuilds the dashboard and the sales forecast around questions like those. It also gives OpSage Daily a permanent home in the main navigation, so the morning read is one click away. opsage.com/convx-blog/dashbo…
popcorngtm.com/restauromics is all about restaurant economics... explained for the rest of us. Latest brief now open.
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Walled Garden or Open Road Your POS Is About to Decide Your Future
youtu.be/tZKiDf84JIo?si=7VWy… via @YouTube @savor_fm
The Weekly Economics Briefing for Independent Operators · Issue: Monday, September 28, 2026
popcorngtm.com/restauromics
Restaurant economics for Sept 28 2026 linkedin.com/pulse/restaurom…
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ALT restauromics newsletter by popcorn gtm