Your PPC Community Live and In-Person! Next Event February 4th - https://xitter.cf/t.co/hluevshbfq Founded/Tweets by @themarketinganu.
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Joined April 2022
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A useful ecommerce PPC report should not only include spend, revenue and ROAS.
Read the full article: Why Great ROAS Doesn’t Always Mean Great Business
▸ bit.ly/4g6zqCX
#ROAS #PPCChat #PPC
Ameet has audited thousands of accounts across countless industries, and one principle has never changed: every Google Ads account has its own definition of a “good” lead.
Read more 👉 bit.ly/3KJ7RCr
#GoogleSRolloutProcess #TrackRealOutcomes #FollowerAskedAmeet
First, lead quality was nearly identical to Search — something many PPC pros would not expect from PMax.
Read more 👉 bit.ly/4oil8Qg
#LowerCost #PPCChat #PPC
Website visitors from November and December become warm leads in January, but only if you've stayed connected with them.
Read more 👉 bit.ly/4pg4Dph
#CapturingCheaperVisibility #AuctionDynamicsShift #MaintainFullThrottle
Other agency owners often ask Slattery how Taikun hires so well.
Read more 👉 bit.ly/3LW4vwa
#JobDescriptionPulls #TotalFlexibilityOffered #IncrediblyHighExpectations
In a niche industry, advertisers have a better understanding of what the user is looking for and are more likely to be able to craft their ads and landing page experiences to match.
Read more 👉 bit.ly/45vYU7I
#PaidSearchAds #IncreasingConversionEfficiency
This is why ecommerce PPC teams should treat blended ROAS as a dashboard metric, not a steering wheel.
Read more 👉 bit.ly/4g6zqCX
#ROAS #PPCChat #PPC
PPC Live retweeted
Good article on @ppcliveuk about the uncomfortable case that sometimes your self-doubt is accurate. Worth reading: ppc.live/post/ppc-imposter-s…
After that, make sure to add them as negative keywords in your DSA campaign to prevent your ads from overlapping or competing with each other.
Read more 👉 bit.ly/448MHVo
#DynamicSearchAds #ImproveCampaignPerformance #RealSearchBehavior
A strong impression share means you're showing up consistently — and that often translates to stronger results.
Read more 👉 bit.ly/4l3vUZO
#ImpressionShare #AdPerformance #NonBudgetRelatedStrategies
And Gabriel Gruter reminds us that graduating from “skilled” to “expert” often means understanding PPC “in creative, abstract terms.”
Read more 👉 bit.ly/4oYXR6Q
#StrategicThinking #ContinuousLearning #DrivePerformance
This presentation from Neil Baker, Head of Media at Tug Agency, explores how AI is fundamentally transforming the search landscape and what it means for PPC professionals.
Read more 👉 bit.ly/47VGRXZ
#AuthenticContent #RigorousTesting #AiAdaptation
Meta relies more heavily on view-through attribution, meaning it often claims conversions from users who simply saw an ad.
Read more 👉 bit.ly/4vlcYuj
#GoogleAds #PPCChat #PPC
At this year’s Google Marketing Live, Google made it very clear that Search is moving toward conversational, AI-driven discovery.
Read more 👉 bit.ly/4o2gaIR
#GoogleAds #PPCChat #PPC
New AI-powered ad formats inside AI Mode, Conversational Discovery ads and AI Max campaigns all point in the same direction: Google wants advertisers to optimise for intent, not just keywords.
Read more 👉 bit.ly/4o2gaIR
#GoogleAds #PPCChat #PPC
At the same time, Google revealed that AI Mode queries are becoming significantly longer and more conversational, while non-text searches continue to grow rapidly.
Read more 👉 bit.ly/4o2gaIR
#GoogleAds #PPCChat #PPC
PPC Imposter Syndrome: What If Your Self-Doubt Is Accurate?
Also PPC Live #22 is happening on Wednesday - don't miss out!
mailchi.mp/ppcliveuk/ppc-imp…
#PPCChat
AI-powered Search ads are now designed to appear directly inside conversational experiences, where users ask complex, multi-layered questions rather than short search queries.
Read more 👉 bit.ly/4o2gaIR
#GoogleAds #PPCChat #PPC
The automotive brands that adapt early to conversational search behaviour will be the ones best positioned for the next evolution of PPC.
Read the full article: The End of Keyword-Centric PPC in Automotive Search
▸ bit.ly/4o2gaIR
#GoogleAds #PPCChat #PPC
We recently started working with an app-based business where the ambition was clear: grow quickly, drive installs, and generate leads.
Read the full article: Why Good PPC Sometimes Starts Slower
▸ bit.ly/4vlcYuj
#GoogleAds #PPCChat #PPC