P P 🥂 (@ppopoff) header
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all things soon change.

Joined May 2022
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P P 🥂 retweeted
Did a pod with Primal Queen co-founder @chuckiegregory We went 1.5 hours deep on: • The rise of Primal Queen • Subscriptions • Creatives • Exits • & everything in between $0 → $100M+. If you’re in ecom, this is a must watch. Like + RT + comment “LINK” and I’ll DM it.
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Introducing Parker: The world's first AI Creative Director. 100+ brands like Grüns, Lume and Legends use us already. RT + Comment "Parker" and I'll send you 100+ AI prompt engineers for hire.
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P P 🥂 retweeted
🚨 @Shopify just shut down my entire business overnight. 4 stores disabled. Funds frozen. Reason? “Elevated chargeback risk.” Reality: 0.1% chargeback rate, well below the 1% limit. Even stores with NO active sales were shut down. No warning. No real explanation. Just livelihoods put on pause by an algorithm. If you run a Shopify store, understand this: You don’t own your business if a platform can erase it overnight without due process. Shopify, merchants deserve transparency and fairness. This needs attention. 🔁 @ShopifySupport @harleyf
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P P 🥂 retweeted
I structure every product page the same, which is how we can get 4 products live in less than an hour: - Hero: Discount + stars + title + 5-7 benefit bullets - How It Works / Size Chart (collapsible) - Testimonials (3 reviews with photos) - Benefit headlines (3-6 words + scientific backing) - FAQs (objection handlers) Then I feed everything into Claude. Screenshot your template top to bottom. Paste in TikTok Shop data. Say: "Generate copy for this template. Brand: [Your Brand]. Product: [Type]." Turn OFF "extended thinking" in Claude. It eats your tokens and takes 10x longer. You want fast, clean output you can paste directly into Shopify. In Shopify: - Products → Create Template - Name it (e.g., "Ashwagandha Gummies") - Base it on the master template - Paste Claude's copy Done Use AI to create 3-4 sentence reviews: - Review 1: Expert angle ("10 years experience, still learned tons") - Review 2: Beginner angle ("Never tried this before, amazing") - Pair with stock photos ("stock photo woman/man"). Real reviews come later. Launch now. We have a full 30-page template system + video made by the team on this that includes: - Prompts needed - Complete Product Page Structure - Where To Get The Best Product Images - The thought process to get high-converting PDPS, quickly If you want my team to send this over to you, just like, repost, and comment “PAGE.”
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P P 🥂 retweeted
Shopify just took me down again, CB rate was about 0.2-0.3% for CNP and digital wallets, was about 2% thanks to paypal wallet being so lenient with the inquiries, I've had 5-6 chargebacks in a few thousand orders I've spoken with their support team and they told me themselves that paypal wallet doesn't count for your overall chargwback rate and that's other division (allegedly verified by the payments team), took their advice, lost $350k (of profit) last 3 months, im not even a millionaire, but I wouldn't be very far away if this guys wouldn't be ruining my dreams, was on pace of doing my biggest day ever too, so fucking unfair man. Not expecting anything man, just want to quit at this point ngl, will disappear for a few months, 3 months since I haven't had a single shopify payout investing multi 6 figs in adspend without getting a cent back, it took them 50 days to reply me why my first ever payout was cancelled (have also other $210k on hold) I swear somwthing, If I don't get this solved in the next 24h, I will never be using shopify payments again, that's for sure, living in fear with a 0.2% chargeback rate is not normal, other friend was down too with the same cb rate recently, please tag them so they can see this and hopefully something happens, im not expecting anything good tbh, anyways, see you soon. The miscommunication by shopify team costed me a third of an M, nobody is gonna be held responsible or accountable for this, just me, it's actually fucking wild Take me as an example of what not to do; I've gone bankrupt because I had PayPal Wallet activated following the advice of the Shopify team. If I hadn't listened to them and if they had left the legacy PayPal option activated, I would be operating peacefully (they're going towards a monopoly model where you can only use them and their integrations). Right now, I wouldn't have to deal with any of this and these headaches. Anyways, happy scaling to everyone @tobi @harleyf @ShopifySupport
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P P 🥂 retweeted
If you got shutdown by Shopify Payments Can recover all of your subscribers and process their subscription-payments right away within minutes 🤑 Works with any Shopify CRM, Seal, Loop, Skio and more! DM " M R R “ for details RT for awareness + @ whoever got affected. Appreciated :)
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META Blocked us completely?! None of our payments are processing (on metas side) All payment methods are off as our acocunt is in review we must NOT try for 72 hours??? WTF? This is incredibly fucked up. Of course there's fuck all accountability @Meta
WHAT?! Paypal is working but this seems insane?
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If you're using @mercury as your bank... get your money out of there ASAP... Imagine running an 8-figure brand, then out of the blue, your bank emails you, "Your account is closed." That's what Mercury did to us. We are a real, established e-commerce brand, processing close to $10M in the last 12 months. Using Mercury for the last year. Fully compliant. Fully operational. Never had an issue. Now we get an email saying our account is closed. No real explanation. No answers from support. Nothing... Do you understand what that means? We now have to rebuild EVERYTHING overnight — payroll, vendors, incoming payments — right before Q4, the single most important quarter of the year. (And most importantly, hoping incoming payments are able to be rescheduled & don't get stuck with a closed bank that can't even respond to you.) They’re rug-pulling us. Employees who depend on paychecks to be able to live & feed themselves and their families. Customers who count on us to deliver. All thrown into chaos because Mercury decided to flip a switch. And it’s not just us. At least 10 other close Founders I know got hit the exact same way — overnight shutdowns, zero transparency, zero accountability. A bank this size should PROTECT legitimate businesses, not destroy them. This isn’t compliance. This is negligence. Maybe worse. If this can happen to us, it can happen to ANY founder, ANY startup, ANY business. So ask yourself: Are you next? Will your money be frozen out of the blue? Will you EVEN be able to get them back? @mercury @immad — Are you going to fix this? Or should every Founder out there be pulling their money out before it’s too late?
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P P 🥂 retweeted
Replying to @mercury
@mercury @immad Mercury just pulled the rug on our business overnight… and it should TERRIFY every founder banking with them. We are a real, established e-commerce brand. $10M+ in processed revenue. With Mercury for 4 YEARS. Fully compliant. Fully operational. And then out of nowhere we get an email saying our account will be CLOSED in 2 weeks. No real explanation. No answers from support. Nothing. Do you understand what that means?? We now have to scramble to move EVERYTHING - payroll, vendors, incoming payments - RIGHT before Q4, the single most important quarter of the year. This is a NIGHTMARE scenario. And it’s not just us. At least 5 other founders we know got hit at the exact same time. A platform this size should PROTECT real businesses, not leave them stranded with a vague “compliance” excuse. Cutting off trusted brands while offering ZERO transparency is negligence at best, complicity at worst. What are we supposed to do now??? Mercury won’t tell us WHY. They won’t explain ANYTHING. We’re employing people who rely on paychecks to feed their families. We’re serving customers who expect us to operate smoothly. Instead we’re forced into chaos, stress, and potentially MASSIVE losses because Mercury decided to rug pull us. Think about it for a second… If this can happen to a $10M+ brand with 4 years of history, it can happen to ANY founder, ANY startup, ANY business. @mercury @immad - are you going to fix this??? Or should every founder out there start questioning if they’re next?
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P P 🥂 retweeted
Have people stopped running new stores this Q4? Why is nobody complaining about the 7-10 day payouts on all stores created after August 2025? It's impossible to run a new store with paid ads at the moment. Shopify has killed dropshipping and ecom in general unless you have hundreds of thousands beforehand. Contacting Shopify Support everyday and they do absolutely nothing as always.
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P P 🥂 retweeted
Replying to @harleyf
@harleyf @shopify @tobi @shopifysupport Shopify just killed our business overnight and it’s killing other brands too… What just happened to us should terrify every real Shopify brand. We are an established brand in the space, fully protected and generating almost $1M every month. Yet ALL our products just got suspended because of a DMCA filed by a fake account created YESTERDAY, not many days ago, YESTERDAY, using OUR images with OUR logo still on them. A platform of this scale should protect real merchants, not enable this kind of fraud to happen so easily. Suspending an established brand while protecting scammers is negligence at best, complicity at worst. What are you going to do for that now??? We already provided counter notice immediately and now you’re going to let us wait 10-15 business days to receive an answer?? This is going to cost us HUNDREDS of thousands... On top of all that, we've employed over 10 people, who rely on their paychecks to feed their kids. And Shopify pulled the plug overnight… over a DMCA filed by a 1-day-old obviously fake store. Think about it for a second… We’re living proof Shopify protects scammers more than real merchants. @harleyf @tobi @ShopifySupport @Shopify @ShopifyPartners @ShopifyDevs
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P P 🥂 retweeted
The more experience I get and the deeper I get into Ecom the more I realise there are so few people that really understand full funnel marketing From product, to ads, to landing pages, to offers, to email and retention I would not consider myself one of those people yet, strong in a few areas, decent at some and getting better at others, definitely not a master of all Being friends with some people that are and seeing what they do first hand is such a hack Makes it easy to filter out all the bs you see on Twitter and gauge who really understands what they’re talking about and who should and should not be listened to
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Shopify just made a compliance change that will stop all the normie foreigners from using Shopify Payments with a US LLC This new KYC is impossible without a REAL residential address But, as always - we have the workaround Reply "res address" & we will send over the solution
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We’re hiring a Creative Strategist to help scale our DTC brands from $50M → $100M+ If you’ve written high-converting creatives, Know how to turn pain points into viral hooks, And obsess over creative that actually performs, read this. We’ve built two 8-figure DTC brands using a proven creative system: → Deep research and customer insight → Direct response scripting → UGC creators + viral-style B-roll → High converting landing pages → Data-backed iteration and testing Now we’re looking for someone who can: → Own creative strategy end-to-end → Write scripts and copy that drive scale → Collaborate with editors and UGC talent → Optimize based on real ad performance → Plug into a 9-figure creative team and level up fast ⚠️ Must have experience with at least one 7-figure+ brand to qualify. This is not for beginners or idea people. We want performance marketers to the core. Role details: → Part-time to start, consistent weekly output → Path to full-time with strong performance → Competitive base pay + performance bonuses → Full access to a creative-first, fast-executing team If this sounds like your zone of genius: Comment “Creative” and I’ll send you more details + a short form to apply. Let’s build some winners.
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Forever humble because what God gives he can also take.
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VEO 3 + JSON prompting is pretty wild 🤯 These AG1 product videos were created entirely with AI. And it's all about the prompt. This JSON prompting technique will take any generic VEO3 prompt.. And turn it into surgical-precision video generation with brand consistency. Perfect for creative strategists, growth marketers & ad agencies. But instead of manually writing paragraph prompts and hoping for good outputs... Just use structured JSON prompts and get brand-ready videos with way higher coherence. The best part? Your prompt precision goes through the roof -> organized by camera angles, brand elements, lighting specs, & scene transitions. Here's what JSON prompting gives you: → structured data instead of paragraph descriptions → precise creative direction for VEO 3 → consistent brand-ready video outputs → way higher prompt coherence → eliminates the creative lottery problem Now you've got predictable video generation instead of random outputs. This isn't perfect yet — but in 6 months when brand videos need this precision? You'll be ahead of everyone. Want the full JSON prompt templates? Comment "JSON" + follow and I'll send it over (must be following so I can DM)
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Google ads retargeting is literally a fucking cheatcode... Yet most ppl completely neglect it. So I’m giving away my 12 proven Google ads remarketing strategies. If you want access: 1. Like this post 2. Comment "GOOGLE" 3. Follow me so I can DM you
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It's sad I have to remind people of this. The way alt season will work is by this schedule -Bitcoin runs ✅ -ETH surpasses ATH 🟨(in progress) -Speculation rolls to top 25 alts (pending) -Fomo hits, money rolls into mid caps -Degeneracy hits, $$ goes into low caps -Crash -(Cycle then resets for its next leg and this repeates OR bull ends) At each stage the gains increase from their lows. Top 25 will 2-3x Mid caps with 3-5x Low caps will 5-7x (With breakout out exceptions in each stage doing much higher multiples) Everything will bleed against ETH till it cleanly passes it's all time high. This is basic crypto cycle 101 yet I see countless people posting how BTC and ETH are out performing alts. It's weird. Anyone with any time in crypto should know this.
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We’ve used this Custom GPT to help scale clients past $100k/day. It analyzes your product, determines if a listicle or advertorial will convert better... then builds the whole outline for you. DM me "GPT" and I'll send it over to you
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Treat your PDP images like a horizontal landing page. When customers swipe through your product images, they should follow the same conversion flow as a landing page. For example: Image 1: Hook/attention grabber Image 2: Product in use/lifestyle shot Image 3: Key benefits/features Image 4: Social proof/testimonials Image 5: Ingredients/specs (if relevant) Image 6: Before/after or results Each image should move them closer to adding to cart.
Thanks @DTCMidas ! What can you share about PDP image galleries? One of the most critical elements on a PPD.
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