"Good UI is when a visitor lands on your website and their first thought is how great it looks. Good UX is when they can clearly see what to do next."
Read more in the first article in our series on building a great lead gen website.
proofbranding.com/how-great-…
Just posted a photo @ Proof Branding instagram.com/p/CGW9UVOhVli/…
Just posted a photo @ Proof Branding instagram.com/p/CGR2E11hMX-/…
Just posted a photo @ Proof Branding instagram.com/p/CGPb-1wBxcJ/…
From commercial and residential properties big and small, we've partnered with multi-use #development meccas to boutique #property destinations. Check out some of our latest creative work in the #realestate development space.
New on the Proof blog, we discuss brand identity and why it's more important than ever to get it right. proofbranding.com/what-is-br…
#branding
#99UConf Morning Session: Particularly loved Anne Helen Petersen's honesty around #pandemic burn-out. be.net/99u
Proof Branding retweeted
Can't make a decision for something? Make a Bento-box, Ask what your Now me, Now us, Future me and Future us want. It was really a great talk by @ystrickler
Decision making isn't an easy process especially when you have to look out for consequences.
#99UConf
Allstar #communication when #workingremotely is *hard*, so we put together 10 tips to help. Thank us later
proofbranding.com/working-re…
"If it’s true what they say about 'when it rains, it pours', then 2020’s forecast has felt like an unrelenting monsoon" - our CEO shares his thoughts on #COVID2019 proofbranding.com/covid-thou…
Common John Brewing Co. is going to rock the craft beer scene in Nashville and throughout Tennessee very, very soon. An unpretentious, unapologetic, humble crew that’s been passionate about brewing for years, the CJ… instagram.com/p/B-c2cw4hNQ1/…
Henrie House haven 🏠 🤍
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A devastating natural disaster hit our headquarters in the wee small hours of March 2nd. Our health and well-being are okay, but our building is in bad shape - ripped and rattled… instagram.com/p/B9rcfauBc1m/…
The #tornadoes that hit #Nashville and numerous #Tennessee towns overnight have left us shocked and devastated. The next several months will include a period of re-building across our great city of Nashville, but we will prevail, we will thrive. We are #NashvilleStrong.
The best kind of beer is ice cold. 📷: @fatbottombrews #happyfriday
We settled on a landscape design for each of the @fatbottombrews seasonal beers. The flirtiness of the brand is represented in by showcasing silhouettes of couples on each can.
Icebreaker’s name led the design, inspired by the cold winter season. Each seasonal beer reflects the flavors of the beer and the season itself. The fun flirty brand identity is pulled through and represented in the illustrative, vintage design aesthetic.
This past fall, we launched the new @crcompact site. We worked collaboratively with their team to condense and finesse their brand messaging and copy, as well as build a site that was mobile-friendly and representative of the brand system we had established.
The containing badge shape of @crcompact logos features water and trees — giving potential partners an immediate visual identifier as to the work they do.








