Miguel Puga

Now feels more important than ever to imagine a brighter future. Five years ago, we released ‘Dear Alice’. An encapsulation of a Solarpunk future for Chobani. Even all these years later, we still get tagged in repurposed content for this by the Solarpunk community! Unlike Cyberpunk or Steampunk, Solarpunk envisions a future that you'd actually probably quite like to live in! It's not intended to be just an aesthetic, but a political movement towards a brighter and greener future. Our short depicts humans, animals and nature all living and working harmoniously with non-invasive technology. It's a world where technology is used to enhance tried-and-true farming practices rather than to replace them with something that degrades nature. Solarpunk doesn't mean everyone has to live on a farm. Civilisations can still exist, and if you look closely, the buildings in the city incorporate greenery to bring nature to brick-and-mortar. The central focus is on a woman narrating a letter written by a grandmother to her granddaughter about how she wants to leave behind a more sustainable future for her. It’s a nostalgic look towards a new era of agriculture, with beautifully crafted backgrounds, delicate animation and a completely unique score by long-time Ghibli composer (and absolute legend) Joe Hisaishi. Director: Bjorn-Erik Aschim Producer: Samia Ahmed Executive Producer: James Duveen Production Manager: Macarena Gaset Head of Production: Hanae Seida Art Director: Antoine Perez Editor: Max Taylor Storyboard: Maxime Jouniot, Louis Kynd *full credits on website #solarpunk #chobani #THELINE #DearAlice