Raph Guilhem

Granola or Wispr Flow? Explain

How to grow in autopilot on Linkedin

Wtf is San Francisco? Wake up in Montmartre bro

WHO'S BEHIND THIS LAUNCH? Love it.

NEW OFFICE BABYYYYY

If you want to attract C-levels, VPs, or B2B decision-makers, create content around their specific pain points. 90% of your success is in the hook. Here’s how I attracted 800+ comments and 50K impressions on LinkedIn yesterday, with decision-makers from major brands engaging. 1. Call out your ICP indirectly “A marketing team from a $100M DTC brand…” I’m not saying “Hey CMOs, read this.” I’m mentioning a company size and industry that my target audience recognizes. 2. Trigger a pain they already have “…showed me their complete BRAND BRAIN.” Every marketing leader struggles with keeping their brand consistent across products, channels, creatives, and teams. I’m showing something they wish they had. 3. Make the value tangible Instead of writing “Here’s how to improve your brand strategy,” I show a visual breakdown of an actual Brand Brain. The visual does the selling before anyone reads the post. 4. Create curiosity + FOMO People see the framework but don’t have access to the full thing. They immediately wonder what they’re missing. 5. Turn attention into qualified leads “Comment BRAIN and I’ll send it over.” Low-friction CTA. No landing page. No form, and send instantly with Leadshark.io And because the hook attracts the right people, the comments come from the right ICP. Don’t create content about what your product does. Create content around the problems your buyers desperately want to solve. The best B2B content doesn’t just generate impressions. It attracts the people you want to sell to.

I’ve never met anyone doing that and being as peaceful as you describe it 🤣 Especially when it comes to retention + upsells. However, having a few high-ticket clients is golden. I’m currently working with 3 AI companies on a agency based model and the real challenge isn’t getting clients, it’s delivering great results while keeping your workload under control. Find the right balance between revenue, client satisfaction, and freedom.

“Outbound is dead” “Cold email doesn’t work” “Meta ads aren’t working for us” Bro, just make content your ICP actually cares about. Attract your buyers instead of chasing them. → Start with your personal account (founder-led content) → Turn your winning posts into content for your team (employee advocacy) → Scale what’s working through creators & partners (influence) → Put ad spend behind your best organic posts (ads) → Cold call the people already engaging with your content (sales) Content creates demand. Distribution scales it. Sales captures it. I guarantee you’ll grow the way you want.

First week building, gotta understand what larping in a parisian coffee with the cheapest thing on the menu actually mean 👀 @parisbayarea

Manychat for LinkedIn is so goated. You can’t imagine how many B2B leads you can capture with this. Most companies are still sleeping on it.

WTF is San Francisco??? Go wake up in Dordogne

Great marketing

Here's the structure behind every great launch video. And I'm open sourcing it all👇 Getting a product launch video used to mean a brief, an agency, three rounds of notes and a month of calendar. Now you point Claude at your product, it builds the whole thing and run on @PooldayAI → Writes the script to a proven launch structure: hook, pain, turn, proof, payoff → Designs and animates every scene in your own type, palette and logo → Renders deterministic 1080p frames, so the same input always gives the same cut → Times voiceover, music and transitions to the beat map, not by hand → Ships with a library of 200 motion prompts, so you never start from a blank page PS. I made the this example launch video in one prompt. I turned it into a repeatable step-by-step workflow 👇

First day of entrepreneurship, starting to pick up the good habits.

Last day ever as an employee, what a great year with this team & product it was. Stay tuned for what’s coming 😎