Cadbury, Dove, and Google lead MMA Global’s SMARTIES Business Impact Index 2023. Read more: readytomelt.com/cadbury-dove… Submissions for SMARTIES 2024 are open till 24 July 2024.

This week on Melt: What's driving the growing acceptance of Artificial Intelligence in market research? Answers and insights from @IpsosInIndia's Amit Adarkar (@AmitAd) in a conversation with @Suvenk. Sat 1130am IST and Sun 1030am IST only on @WIONews & readytomelt.com.

This week on Melt: Tay Guan Hin (Creative Chairman, @BBDOWorldwide South Asia) on his book, "Collide" and how to embrace conflict to boost creativity, in a conversation with @Suvenk. This Sat at 1130am IST and Sun at 1030am IST only on @WIONews and youtube.com/readytomelt.

This week on Melt: Can marketers co-exist with AI? Find out from @MMAglobal's Moneka Khurana @monekakh, @InMobi's Devika Sharma @Devika2012 and @KotakBankLtd's Rohit Bhasin in converastion with @Suvenk. Sat 1130am IST and Sun 1030am IST on @WIONews & youtube.com/readytomelt.

This week on Melt: Margins, Procurement, Projects, Retainers, Pricing, Talent, and more. Learn how agencies can make premium money with @TalentedAgency's Gautam Reghunath (@gautxm) in a chat with @Suvenk. Sat 1130am IST & Sun 1030am IST on @WIONews & youtube.com/readytomelt.

This week on Melt: Data-driven marketing, celebrity endorsers, the IPL, ESG, and much, much more. @GreenplyPlywood's Yatnesh Pandey shares strategies to build a national plywood brand in a chat with @Suvenk. Sat 1130am IST & Sun 1030am IST on @WIONews & reaydtomelt.com.

This week on Melt: @ProcterGamble's @ArielIndia continues to ask you to #ShareTheLoad. P&G's Mukta Maheshwari & @BBDOINDIA's Josy Paul trace the journey and its impact in a chat with @Suvenk. Tune in this Sat at 1130am IST & Sun 1030am IST on @WIONews & readytomelt.com.

This week on Melt: The how and why of TVS Motor's "Miss.Represent" campaign on gender representation feat. @tvsmotorcompany's Aniruddha Haldar @FCBKinnect's Ashish Tambe, in a chat with @Suvenk. Tune in this Sat 1130am & Sun 1030am on @WIONews and readytomelt.com.

This week on Melt: Analyse the business of sports in India with GroupM ESP's Vinit Karnik (@GroupMIndia), in a chat with @Suvenk. @VinitKarnik also shares strategies to maximise your sports investments. This Sat 1130am IST & Sun 1030am IST on @WIONews & readytomelt.com.

This week on Melt: Analyse @Dream11's boundary-breaking marketing brilliance with @DreamSportsHQ & @Dream11's Vikrant Mudaliar + @tiltbrandagency's Shriram Iyer in a conversation with @Suvenk. Tune in Sat 1130am IST & Sun 1030am IST only on @WIONews & readytomelt.com.