Work: Passionate about growing businesses through marketing, web, sales enablement and technology. Personal: Family man, gig goer and SAFC fan.
UK
Joined January 2010
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What are your thoughts on the rebrand video everyone in marketing is talking about?
#marketing #jaguar #branding #advertising
As a Sunderland fan I’m dreading the year we go back up. For 80% of clubs the PL is a miserable place; dead atmospheres, players who don’t care and getting beat the majority of the time. The odd upset or cup run but I’d rather be able to win the league & stay in the championship
A message for all marketers that need to hear it: Do the right thing, even if you can’t track it.
We’ve come through a phase of marketing obsessed with tracking and cutting channel spend towards channels which can prove ROI. 🧵
Whether it was prospects or candidates, I’m certain we won many of them over because of that personal connection they felt before we’d even met. We had an untraceable brand advantage.
💡 A Simple but Effective Way to Work with Generative AI 💡
I’ve refined an approach that consistently gets me better results. If you want a simple but effective process here is what I would recommend (number 4 was the biggest game changer for me):
5.Self-review from the opposite side 🔄
Finally, ask the AI to review its own work. For example, “Now, pretend you’re the person reading this—what feedback would you give? What can be improved?” This extra step has helped me refine my outputs and add more value.