Head of Marketing in edtech. I write about digital strategies and especially how to establish extreme loyalty. ⚡
Utrecht, The Netherlands
Joined November 2008
- Tweets6.3K
- Following2.2K
- Followers1.8K
- Likes670
I was asked by Maven to launch a new online course - The Stoic Startup is coming soon <3
Join waitlist: maven.com/forms/fa1915
See next tweet for more >
#startups #founders #stoic #stoicism
In todays world a stoic is perceived as a bit cold, but the opposite is true for founders; certainty, control, righteousness and a meaningful life are all key pillars.
Together we'll create frameworks for this based on stoicism.
Join waitlist: maven.com/forms/fa1915
#startup
It will make working on the growth of a company or product feel much less empty. Better yet, it will feel rewarding and meaningful.
>
Can an artificial intelligence go head-to-head with human lawyers in the highest court in the land?
A legal services company says it’s willing to pay $1 million to f* around and find out.
lnkd.in/dvWv9XzS
#marketing #AI #CMO
*beta* THEM Generation is a model focused on the (psychological) factors that spark extreme #loyalty and enable #customersuccess.
Download it here for Keynote or in PDF: themgeneration.com/
CMOs are spending more time, and increasingly spending money, to build their personal brands. 🤠
In a world of short career-stints - not to mention massive #layoffs all the time - this is really needed.
#CMO #marketing #branding
The Paris 2024 Olympics and Paralympics introduced their official mascot: a giant red hat. Here's what it represents: npr.org/2022/11/15/113678988…
#marketing #olympics #branding #Paris2024
When I feel overwhelmed I think about @elonmusk sleeping at Twitter hq while running tesla and spacex at the same time.
Work/life balance for me all of a sudden.
Adidas said it would start selling shoes based on Yeezy designs after scrapping the partnership with @kanyewest.
So how do you think loyal customers feel about that? Will they keep buying? (personally, i will probably not)
#adidas #marketing
Having a good team is not important - it is everything.
Some thoughts....
#marketing #startups #scaleups #teams #culture
Have some sort of performance engagement system in place to really stay close to the team personally, offer guidance, enable them, etc.
I really want to work with @CultureAmp soon for example, that seems really promising. But have worked with other too and it really helps.