
it's ok, we're learning // building @joinsimplify
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Joined August 2016
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rushil retweeted
sf people wanna get datacenter projects approved in middle america but can’t get an apartment building approved in their district
Non news. Literally all affiliate marketing app/plugins have done this, including industry darlings like Honey.
The entire thing is a joke but brands will keep paying it because it works.
Phia — the buzzy shopping app co-founded by Bill Gates' daughter, Phoebe — is claiming credit for online sales it didn’t actually drive, a Bloomberg investigation found. Read our exclusive story: bloom.bg/4wErGxe
📷️: Dia Dipasupil/Getty Images
rushil retweeted
Actually far worse than the headline makes it sound:
- During checkout, Phia opened background tabs / registered fake clicks without user interaction & replaced legitimate referrer codes with its own.
- Result: hijacked affiliate commissions from real publishers & referrers via cookie-stuffing style tactics.
But guess what? EVERYONE does this.
This is an *open secret* in the world of discount shopping plugins.
They all earn affiliate revenue by “referring” users - even though they’re not *really* referring anyone. At its worst though, they do actual fraud.
Every major player in the coupon extensions space either does this or was already caught doing this.
@honey (owned by PayPal) was caught doing this.
@CapitalOne Shopping got caught doing something similar.
Phia is pretty much doing the SAME exact thing.
E-commerce brands and shoppers should both be outraged.
This forces brands to increase prices, and shoppers to make up for it, but this is not shocking news.
Phia — the buzzy shopping app co-founded by Bill Gates' daughter, Phoebe — is claiming credit for online sales it didn’t actually drive, a Bloomberg investigation found. Read our exclusive story: bloom.bg/4wErGxe
📷️: Dia Dipasupil/Getty Images
rushil retweeted

Hater Report@HaterReportJun 14
🇺🇸
United StatesConnected via United States App StoreAccount-level information, not a live location or per-post device.
De’Aaron Fox with the Spurs season on the line
rushil retweeted
yes rincon hill sucks i hate having AC and an in-unit washer & dryer and a doorman to take care of my packages and being walking distance from a dozen friends and the office and the water and the saturday ferry building farmers market and a grocery store with a breakfast hot bar
rushil retweeted
The fallacy of this is that more creates more. More hours, more hiring, more something.
And it is true in a sense. If you put in more work, more work will happen. But I think for most startups, the leverage is really in how differently you approach the problem, how well you cultivate your team, and the strategy.
Any large company can outspend you on hours. They have thousands or tens of thousands more people, spending more hours. If hours worked were the metric, every large company and government organization would always win and do the best work. More hours, better output.
This thinking is often representative of younger founders, where the startup becomes their identity and life. They have a hard time doing anything else, and cannot understand that your work is not the person that is you. But activities outside of work can grow you as a person too and make you do better work.
I’ve never worked this way. As a designer, I always saw the need to take a step back, to take a break. At times, I might work 12 hours or 16 hours, or whatever amount was needed, but it wasn’t the norm. You just can't grind design, you need inspiration. But taking that step away from the work, would give me more perspective, inspiration and I could approach the problem differently or I could just see the solution.
Grinding is never good for any creative problem, and startups or creating new products are often mostly about creative problem solving. Grinding works ok for email jobs, or where you just executing on very clear playbook.
With Linear, we’ve never worked this way. We work reasonable hours, 5 days a week. All of us founders have families. Many of our employees have families. I personally stop every evening, spend time with the family, cook dinner for the family, eat dinner together, and focus on things outside of work. Sometimes I work in the late evenings or weekends, but to me the pride is that I don’t need to. Company should be succesful without it.
My goal is to build a company that is sustainable in the long term, and doesn’t require heroics or personal sacrifices every single day.
There are times when our team is heroic. Launches, incidents, some other work that just needs to be done. They will work late into the night because they know it is the right thing. But we don’t require that every day or every week, and the more this happens, the more I think it is a failure of our company and leadership. The team and the leaders should always keep a reserve to use when something is needed.
Our thinking was also that quality, which we value, doesn’t emerge from working more or stressing people more. It emerges when you create the conditions for it to emerge. Often it is the appreciation, space, time, and how the person feels. A person who is rested will do better work.
I wouldn’t attribute much of our success to working a lot. The success came from having clear thinking, ideas, and focus to do the right things.
I sometimes wish we could move the culture more toward a Zen master.
Real mastery is not exerting the most effort. It is achieving the outcome with the least necessary effort.
"If you are not working 7 days per week, you are going to lose".
Corgi Insurance is the most intense workplace culture in startups.
- The company works 7 days per week.
- Founder (@nico_laqua) lives and sleeps in the office.
- He built a cafe in the office because there was no local cafe that was open 24/7.
- 2/3 of the first 30 team members have the Corgi logo as a tattoo.
Today I went behind the scenes with Nico, who has used this culture to scale the company to a $2.6BN valuation in just two years.
My condensed notes below:
1. If You Are Not Working 7 Days Per Week, You Are Going to Lose:
Whatever you can get done in 5 days, you'll get more done in 6 and 7. If you are trying to solve the world’s hardest problems, a standard 5-day workweek will not cut it.
2. Work Trials Repel the Mediocre:
Corgi forces candidates into mock work trials over the weekend. If seeing a full office on a Saturday scares them, they don't belong. True intensity acts as a natural filter to attract killers and repel clock-watchers.
3. Lead from the Front Lines
You can’t demand 7-day weeks while sitting on a yacht. Nico sleeps 3–4 hours a night on a mattress inside the office. If you want your troops to bleed, you have to be in the trenches with them.
4. Culture Only Means One Thing: Winning
Forget superficial jargon like "hackers" or "ex-founders." Strip away the corporate fluff. A great startup culture is aggressively optimized around one single word: Winning.
5. Lifespan vs. Victories
Building something world-historic requires radical sacrifice. When asked if he'd rather build a trillion-dollar company and die at 50, or fail and live to 80, the answer was easy. "I would rather measure my lifespan in victories."
6. Reject the Comfort of "Quiet Quitting."
If you are operating in a hyper-growth environment and your days off happen to be Saturday and Sunday every single week, you are quiet quitting. To win, you must deliberately bypass the off-ramps of personal comfort and low volatility.
Corgi isn't for everyone—and that’s exactly the point.
rushil retweeted
Today, we remember a legend.
On this day in history, Harambe would have celebrated another birthday. An icon that became part of internet history, American culture, and an entire generation’s timeline.
Tomorrow marks 10 years since we lost him. Ten years since the moment the world stopped scrolling and collectively mourned something bigger than a meme.
He became a symbol of loyalty, strength, chaos, unity, and the strange beauty of the internet bringing millions of people together for one cause: never forgetting Harambe.
Everyone remembers where they were when they heard the news. And somehow, a decade later, his legacy still lives on.
Gone, but never forgotten.
Rest easy to a true patriot. 🕊️🇺🇸
May 27, 1999 — May 28, 2016
Forever in our hearts.
































