its foolish to think you can build a great company without hard pivots, dark days, and moments of having absolutely no clue where you’re headed. i dont know a single great company today that ended up building exactly what they set out to build on day one.

i love working with enthusiastic people

ever since we went all in on @thestatusai, we’ve never gone more than 8 days without an app store / play store release. we aim to ship a new release every thursday or friday, users look forward to it & we push OTA updates throughout the week. the past few weeks, app store reviews have become a serious bottleneck. native changes require a store release and even after expedited requests and multiple submissions, we’re still stuck. fixes pile up, releases stall & users keep waiting. @AppleSupport if faster reviews need to be a paid service, we’ll happily pay. you seriously need a better way to prioritise the review queue and get updates through faster. thx!

one of the best things about ai taking over repetitive knowledge work is that “i have a boring job” might become less common in the coming years. when AI handles the tedious parts and you get to focus on thinking, experimenting and building, work feels a lot more interesting imo.

india is a time rich country with absolutely zero patience. sigh.

one of my favourite parts about working in consumer is that there’s usually more criticism than appreciation, and honestly, i love it. every time i open reddit, discord, instagram or support emails, there’s something broken, a suggestion or feedback on what could be better. it keeps everyone, from cofounders to engineers, designers and moderators, close to the people using what we build. sometimes, even on a quiet weekend with no plans, i’ll open the bug reports and start replying to users. with some of us working est and others ist, someone is usually around to help. responding matters as much as receiving feedback. people feel heard, and knowing someone cares enough to help gives them a reason to come back. we can’t fix everything immediately or build every feature people ask for, but so much of what we’ve built at @thestatusai has come from these conversations. there’s always something to improve, and being able to hear directly from users, work on it and see the difference is what makes it so rewarding. love working in consumer.

when was the last time you wrote a git commit message yourself

i’ve slowly started accepting that there are a lot of things, in tech and outside it, that i probably cannot be great at. earlier i used to think almost anything could be cracked with enough effort. now i realise some things need years of very specific experience, exposure and a certain kind of thinking that gets built much earlier. and that’s fine. being practical about what i’m not good at doesn’t stop me from going deeper into the things i actually can do. for me, most things still come down to time, luck, effort, failed attempts and eventually a few wins. lately ive also started posting random thoughts that cross my mind without feeling like i need to have some substantial proof behind every opinion. sometimes it’s just me thinking out loud, learning, changing my mind and figuring things out as i go.

sometimes all you need is to see someone else do it. someone else winning makes the impossible feel a little more possible. it gives you enough belief to start, try, experiment, fail, learn, and keep going. you dont always need a perfect plan or complete confidence. sometimes borrowed belief is enough to take the first step & once you start seeing small wins of your own, that belief slowly becomes yours.

theres a growing pull towards hardware, and it makes sense. building a digital product has become much easier. marketing and distribution are still hard, and probably always will be. but people are drawn to hard problems, and hardware brings a whole new set of them. feels like more builders are starting to chase that challenge.

when you find a purpose you really believe in, work doesnt feel like work anymore. you’re no longer doing it just for money or waiting for retirement. you want to get better, build something meaningful, and see how far you can go. you keep playing because you enjoy the game itself. but getting there isnt easy. you go through confusion, failures, wrong decisions, and things you do just to earn a living. not every opportunity comes easily, and you won't always know where you’re heading. sometimes, you only find your purpose after trying, failing, and starting again. once you find it, you still want to succeed. but even when you’ve earned enough to stop, you want to keep going.

i think this is fairly obvious, but still worth saying: in india, it may be much easier to build for the top 0.1% than for the mass market. sell something premium, aspirational, status-driven, convenience-heavy, extremely expensive, or scarce enough to create fomo, and the distribution problem becomes very different. the much harder game is selling to india’s price-sensitive, value-driven mass market. cracking that distribution, pricing, regional behaviour, purchasing power, and the broader indian macro feels almost impossible to learn from product instinct alone, especially as a first-time or young founder. there’s probably a reason many people who understand these markets deeply have spent years in top consulting firms, studied at top indian business schools, or operated across india at scale. that kind of context compounds over time. building for affluent india can be a product problem. building for mass india is often a distribution + macro understanding problem.

😲🚀

whoop has done more than j build a successful device. it has helped lay the foundation for a whole wave of companies in sleep, wellness, recovery, and everything around it, from supplements and recovery wear to headbands and mattresses. its crazy how one company can open up so many new things for others to build.