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Gov't Digital Service progression:
year 1: "Why y'all talk about procurement so much? How boring."
year 2: "Man, procurement's a pain."
yr 3: "We should really consider doing something about procurement"
yr 4: "Holy crap there's nothing more important than solving procurement!"
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Social media apps as Lord of the Rings characters, a thread:
Twitter: Twitter is Gollum. Began as a normal halfling. Overexposure to evil left it thin and stretched and bitter.
