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Shannon Danzy (@sdanzy) profile picture

Shannon Danzy

@sdanzy

Exploring the intersection of cultural strategy x brand strategy x consumer insights x social impact | Online qualitative research expert and brand strategist

linkedin.com/in/sdanzy
Joined March 2008
  • Tweets3K
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Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)Photo by Shannon Danzy (@sdanzy)
"Qualitative Data Analysis: 16 Articles on Process & Method" The 16 articles in this compilation are narrowly focused on issues relevant to applying a quality approach to the analytical process bit.ly/2zius3I #qualitative
Image from Margaret R. Roller (@MargaretRoller)
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How do you get people to talk about what's important to them? You ask. But you don't ask questions like in an interview. Instead, ask one question based on the purpose your product or service is trying to support. And then listen deeply. #listendeeply
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Shannon Danzy retweeted
KITE Festival (@KiteFSTVL) profile picture
KITE Festival@KiteFSTVL7 Feb 2022
Every idea is a useful idea. Art by @anthonyburrill
Image from KITE Festival (@KiteFSTVL)
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Growing a list of black developers, designers, builders, investors and creators in Web3 and Metaverse. Have a project for this specific group. Please share.
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Shannon Danzy retweeted
QRCA (@qrca) profile picture
QRCA@qrca28 Jul 2021
Young quallies, your FREE ticket to unlimited networking and #qualitative learning is through the YPG! If you are under the age of 35 & work in #qual #CX #MR, apply to experience the QRCA culture first-hand. Advance your career today! qrca.org/page/young_prof_gra… #YoungQRCA
Image from QRCA (@qrca)
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With the Chauvin Verdict, One Battle Is Won. The War Continues. nytimes.com/2021/04/21/opini…
Opinion | With the Chauvin Verdict, One Battle Is Won. The War Continues. (Published 2021)

Opinion | With the Chauvin Verdict, One Battle Is Won. The War Continues. (Published 2021)

The fight for equality doesn’t end after a single conviction.

nytimes.com
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What are you doing *tomorrow* at 12p ET? Make time to learn abt what's driving the rise in hate aimed at Asian Americans + Pacific Islanders w/ @amherstcollege's @phdhingra1. Think this has nothing to do with your #mrx work? Think again. qrca.org/diversity #QRCA #qualitative
Photo of woman holding a sign that reads 'Not to speak is to speak. Not to act is to act.' Event details: April 20, 12:00-1:30p ET, Addressing Xenophobia, Addressing Racism What's driving the rise in anti-Asian American hate? How can we be allies as individuals and as researchers? Guest speaker: Dr. Pawan Dhingra, Professor & Faculty Equity and Inclusion Officer at Amherst College https://www.qrca.org/diversity

ALT Photo of woman holding a sign that reads 'Not to speak is to speak. Not to act is to act.' Event details: April 20, 12:00-1:30p ET, Addressing Xenophobia, Addressing Racism What's driving the rise in anti-Asian American hate? How can we be allies as individuals and as researchers? Guest speaker: Dr. Pawan Dhingra, Professor & Faculty Equity and Inclusion Officer at Amherst College https://www.qrca.org/diversity

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via @NYTimes nytimes.com/2020/12/18/style…

The 20 Phrases That Defined 2020 (Published 2020)

We picked up a whole new vocabulary this year — some of it words that have been around forever.

nytimes.com
Black researchers and marketers--head to qrca.org/Diversity to RSVP for the next #BlackMRX Chat on Wed, October 28th. Join our new LinkedIn Group at bit.ly/BlackMRX too. I'm loving how my network of Black colleagues is growing! Join us! #QRCA #mrx #newmr #phdchat
Image with a Black woman and a Black man smiling. Headline: Where are all the Black researchers you ask? They're at the next #BlackMRX Chat! Text promotes the next QRCA #BlackMRX Chat on Wednesday, October 28 from 6:00-7:30p ET. QRCA.org/Diversity

ALT Image with a Black woman and a Black man smiling. Headline: Where are all the Black researchers you ask? They're at the next #BlackMRX Chat! Text promotes the next QRCA #BlackMRX Chat on Wednesday, October 28 from 6:00-7:30p ET. QRCA.org/Diversity

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Eight Persistent COVID-19 Myths and Why People Believe Them via Scientific American scientificamerican.com/artic…
This is frustrating to hear given my reliance on Census data in past jobs. via @NYTimes nytimes.com/2020/10/13/us/su…
Supreme Court Rules That Census Count Can Be Cut Short (Published 2020)

Supreme Court Rules That Census Count Can Be Cut Short (Published 2020)

After extending the deadline to count every person in America, a process complicated by the coronavirus pandemic, the Trump administration reversed course. Critics saw a political motive.

nytimes.com
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What should I ask @zoedowling @jaminbrazil @RayPoynter and @Experian's Tiffany Ng next week about #marketresearch, specifically #qualitative, in 2021? #QRCA #mrx #newmr #uxr
Shannon Danzy (@sdanzy) profile pictureShannon Danzy@sdanzy30 Sep 2020
What should we in the insights + #mrx industry be prepared for in 2021 post (🤞) COVID-19? #QRCA's NY Chapter has brought back @zoedowling @jaminbrazil @RayPoynter + @Experian's Tiffany Ng to share on Mon, Oct 12th. Don't miss it! buff.ly/3jgFSar #NewMR #qualitative
Image from Shannon Danzy (@sdanzy)
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Added to the question list for tomorrow!
‘Tired of hearing we don’t exist’: How ad execs are debunking the myth that so few Black and non-Black people work in advertising digiday.com/marketing/tired-…

'Tired of hearing we don't exist': How ad execs are debunking the myth that so few Black and...

With the renewed focus on diversity and inclusion at agencies, there’s been a push from Black execs to debunk the lack of talent in the pipeline myth.

digiday.com
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Shannon Danzy retweeted
IxDA San Francisco (@ixdasf) profile picture
IxDA San Francisco@ixdasf5 Oct 2020
We are excited to bring you Indi Young and her workshop on listening deeply. She will teach you to recognize the different parts of the things you hear, so you will become more aware of what is going through your own mind as you listen @indiyoung #uxr #ux eventbrite.com/e/listening-d…
Listening Deeply – Understand People Before Solving Problems

Listening Deeply – Understand People Before Solving Problems

Mini-workshop on how to build self-awareness and humility into the way you approach UX research.

eventbrite.com
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Shannon Danzy retweeted
4As (@4As) profile picture
4As@4As5 Oct 2020
#WARCTalks tomorrow at 1pm ET! Hear from #4As @mollierosen, @WARCEditors Cathy Taylor, @THISISOBERLAND’s Davianne Harris & @VMLYR’s @YusufChuku about the dangers of losing diverse talent & strategies to ensure the next generation is retained & nurtured: bit.ly/30AIOqO
Image from 4As (@4As)
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LAST CALL! To answer some Qs I've received... - The #QRCA Annual Conference can be attended virtually - As long as your studies or job involves/will involve some form of #qualitative, 👍🏿 - In college? 👍🏿 - Applied before? 👍🏿 #YoungQRCA #mrx #uxr #ux #phdchat #anthropology
QRCA (@qrca) profile pictureQRCA@qrca25 Sep 2020
DEADLINE EXTENDED! The QRCA Young Professionals Grant deadline has been extended to 10/5! Don't lose the chance to be recognized for your achievements & nurture your future with a no cost pass to #QRCA2021 plus membership. Submit your today: qrca.org/page/young_prof_gra… #YoungQRCA
Image from QRCA (@qrca)
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lnkd.in/emmeNBF
The danger here is that easier access to the creation of digital influencers will make it easer for brands to dial it in on diversity, no? | The evolution of the virtual influencer: no longer just a trend thedrum.com/opinion/2020/10/…
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For example, I’ll create a LatinX character because it looks cool but not do any deeper cultural work or care. Or place or dress the character in ways that are problematic.
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