COO @iabtechlab trying to make advertising a pleasant experience for consumers, brands, publishers and everyone in between(he/his greatness)
los gatos
Joined July 2008
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AI agents are about to start buying media. The industry finally has a proposed standard for the messy RFP/proposal stage.
IAB Tech Lab just extended the AAMP 3.0 + OpenProposal public comment period to November 10. Overwhelming demand.
If you build or buy media, this is the one to review.
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX
#AgenticAdvertising #AAMP #OpenProposal
Apple’s latest Safari blocks aren’t just hurting ad tech—they’re making it harder for publishers to get paid.
IAB Tech Lab CEO @anthonykatsur
“Too much of the industry conversation has treated this as a question of which technology vendor will prevail. That gets the business priorities wrong.”
When measurement gets worse, ad dollars flow to walled gardens. An impression missed today can’t be recovered tomorrow.
Trusted Server puts ad delivery back under publisher control—open-source and built for this exact problem.
Privacy matters. So does independent media.
Our CEO breaks down why the industry needs to focus on publisher economics, how reduced measurement visibility risks shifting budgets toward walled gardens, and why open-source tools like Trusted Server give publishers back agency in their own ad stacks: okt.to/48JBgc
🚀 Privacy-safe data collaboration is now the growth engine for streaming. At #IWantMyCTV on Nov 12 in NYC, hear directly from Databricks’ Nidhi DeSutter (Field Solutions Engineering Leader, AdTech & Agencies) and Kyle Leahy (Director of Sales, Adtech & Martech).Nidhi brings 12+ years building privacy-first data strategies across media, advertising, and identity. Kyle is a proven growth driver who has scaled adtech and martech outcomes with deep expertise in digital native ecosystems.They’ll show how open, secure collaboration unlocks higher audience yield and stronger attribution without compromising privacy.The agentic CTV era is here. Don’t miss how Databricks is powering it.#IWantMyCTV #CTV #AdTech #Privacy #Databricks
The ability to collaborate on viewer data securely without compromising user privacy is becoming a core mandate for streaming growth. At #IWantMyCTV, Databricks will share how to maximize audience yield and attribution in a privacy-first world: okt.to/bzZKAG
The open web’s future is being decided right now—not in the browser, but at the edge.
Join Rowena Lam (IAB Tech Lab’s Senior Director of Privacy & Data, the driving force behind GPP, Trusted Server, and the industry’s privacy standards) and Fastly co-founder Simon Wistow (the edge computing pioneer who helped build the infrastructure powering the modern web) as they show why server-to-server is the only path that delivers both sub-millisecond performance and real privacy control.
Nov 5 | London | IAB Tech Lab International Summit
Welcome to the Agentic Web. Don’t miss this session.
Moving to server-to-server requires a foundation built for scale and sub-millisecond speed. We’re excited to have Fastly's Simon Wistow share how leveraging edge cloud platforms helps eliminate client-side latency, secure consent chains, and more: okt.to/hyAV1X
Stop launching CTV formats that look great in the pitch deck and fall apart in production.
Catherine Cho (Index Exchange) is sharing the real playbook at #IWantMyCTV — Nov 12, NYC.
No more deployment gotchas.
Ready to scale next-generation CTV ad formats without the technical headaches? At #IWantMyCTV on Nov 12 in NYC, learn how to seamlessly plan and implement emerging formats while bypassing common deployment gotchas from Index Exchange's Catherine Cho! okt.to/laFKf6
ARTF has had breakthrough adoption this year. Learn why and whats in for next version.
Container technology is transforming how ad tech enriches the bidstream, and ARTF Version 1 is already driving industry adoption! Join us to break down how ARTF elevates OpenRTB and reveal what is on the horizon for Version 2. Register today: okt.to/PdB4lV
Only 14 days until @IABTechLab’s International Summit on Nov 5. The Agentic Web is already reshaping CTV, privacy, and RTB—London is where the industry gets clear on what comes next. Grab your pass: iabtechlab.com/iab-tech-lab-…
Just 2 weeks away from #IABTechLab's #InternationalSummit on November 5 where we'll dive headfirst into the Agentic Web and AI’s impact on CTV, Privacy, and RTB. Grab your pass now: okt.to/dynLxQ
SHaiLLEY (he/his highness) retweeted
CTV is growing up, but isolating streaming spend in a silo holds back true campaign impact. At #IWantMyCTV on November 12 you’ll learn from Ogury's Nadav Perry on how unifying CTV with cross-channel audience strategies drives better full-funnel outcomes: okt.to/lyLe4I
SHaiLLEY (he/his highness) retweeted
**BREAKING NEWS** Due to overwhelming demand, we're extended the Public Comment period for AAMP 3.0 and OpenProposal until Tuesday November 10, 2026: okt.to/NAr9RX
#AgenticAdvertising #AAMP #OpenProposal
SHaiLLEY (he/his highness) retweeted
I have been vocal about using the defensive capabilities of AI for good. So am putting my money (time) where my mouth is by joining this fantastic effort led by @AnneNeuberger with an incredible group of people.
Small cities, school districts and rural hospitals guard our most sensitive data with the fewest resources to defend it.
Today we’re launching Securing America’s Infrastructure Foundation, a new nonprofit, bringing AI-powered cyber defense to them at no cost.
SAIF starts with focused goals for on the ground impact and $25M in committed funding by a16z's founders. I’m joined by a founding board of Brian Barrios, @GoldsmithOnGov, Bob Lord, @vishalmisra and @philvenables.
If you lead a small city, rural school district or hospital system or want to join our team, please reach out: [email protected]
Read our full announcement here: a16z.news/p/introducing-secu…
SHaiLLEY (he/his highness) retweeted
Please share widely! This guide is more urgent and relevant today than ever before.
With the recent reports of a thwarted mass shooting plot targeting a Hindu place of worship in Illinois and an attack on a Hindu temple in Ohio just two weeks ago, temple safety and security are more urgent than ever.
Every Hindu should be able to worship without fear. While we are grateful to law enforcement for responding to threats, protecting our mandirs also requires awareness, preparedness, and community vigilance.
HAF’s Temple Safety and Security Guide offers practical steps to help Hindu temples strengthen security and prepare for potential threats.
Please share this resource with your local mandir leadership and community. Preparedness matters, and every temple deserves to be a safe place of worship.
🔗 Read and share HAF’s Temple Safety and Security Guide 👉f.mtr.cool/1mnkdjhudr
SHaiLLEY (he/his highness) retweeted
Man, we have incredible institutions. And i’ve always felt they should be part of our pop culture, not just our curriculum.
So I teamed up with @A47merch to design six jackets for ISRO.
Which ones would you wear? The top three go into production.
1–4 here, 5 and 6 below. 🚀
SHaiLLEY (he/his highness) retweeted
NEW: @IABTechLab is promoting its Trusted Server tech as response to Apple's latest Safari restrictions.
Story below. 👇
adtechradar.com/2026/10/09/i…
SHaiLLEY (he/his highness) retweeted
And that someday is the @IABTechLab Ttrusted Server. As an industry, we can no longer operate in the browser. It is time to move the entire open web ad stack server side. Trusted Server does that in a turnkey solution. Open-source and free to all.
SHaiLLEY (he/his highness) retweeted
Autonomous AI agents are rewriting advertising by planning media, negotiating inventory, and optimizing campaigns end-to-end. Join Databricks at #InternationalSummit as they explore where value lands when software autonomously executes the ad lifecycle: okt.to/FsJSyx
SHaiLLEY (he/his highness) retweeted
Agentic AI isn't just coming to ad tech, it's already executing transactions in production. In 5 days, explore hands-on AI agent architectures, OpenProposal standards, and real-world guardrails at #IABTechLab's West Coast Symposium in San Francisco: okt.to/dhZzu4