Head of Culture & Trends at YouTube. Video culture and nonsense expert. Author of the book VIDEOCRACY from Bloomsbury https://xitter.cf/t.co/PnrjtmI2CF 🌈🌈🦊📈
Brooklyn, NYC
Joined July 2009
- Tweets3.5K
- Following517
- Followers55.6K
- Likes1.2K
Kevin Allocca retweeted
a tribute fit for a king 👑 join us in celebrating @Technothepig's 9th channel anniversary with a look back at his journey. watch the full video here → yt.be/sW4To
Kevin Allocca retweeted
Check out YouTube's first Culture & Trends Report! @shockallocca's team put together an interactive video experience to show us the current state of digital culture, from 5 billion views of home workouts to 40 million views of virtual choirs: yt.be/BiVv
Kevin Allocca retweeted
I made a game! Presenting LiesGame.com. It's a quick, free game about making up lies that you can play with 2-8 people.
Kevin Allocca retweeted
7th graders prepared to write captivating introductions to their @TEDTalks by analyzing mentor talks of @shockallocca & @ChimamandaReal #TCRWP #CavalliniPride
Kevin Allocca retweeted
"Killer Inside: The Mind of Aaron Hernandez" started streaming as a Netflix Original docuseries today. Proud of the story our team worked on and wove together:
netflix.com/title/81062828
Kevin Allocca retweeted
I caught up with @shockallocca at the @YouTube beach club during @Cannes_Lions. He has great insights into the way YT has changed over time and the role it plays in daily life, and also what it means to have his finger on the pulse of billions of people. apple.co/2hmRoE1
Kevin Allocca retweeted
I spent way too much time putting together this video of Alex Trebek saying the word "genre," so now you have to RT it. Sorry, I don't make the rules
Kevin Allocca retweeted
With daily watch time now reaching 1B hours, new patterns of culture are constantly emerging. Ben Jones, Kevin Allocca, and Cecile Frot-Coutaz will be at Cannes to talk about it tomorrow → bit.ly/2IkLD6S
Kevin Allocca retweeted
"The fact is that you are greater than any trend. Your perspective, your creativity, your voice ultimately supersedes any trending phenomena."
- @shockallocca, #VidConLDN
Kevin Allocca retweeted
"Audiences connect not with the subject matter, but with the person exploring it with them. With you."
- @shockallocca, YouTube's Head of Culture & Trends
#VidConLDN
Kevin Allocca retweeted
It's almost time...
#YouTubeRewind drops at 10am PST TODAY at this link: youtu.be/YbJOTdZBX1g.
Kevin Allocca retweeted
NEW: @YouTube has unveiled the top trending videos of 2018 and two of the top five videos are tear-jerkers.
YouTube's Head of Culture & Trends (@shockallocca) is here to discuss the top videos: cbsn.ws/2L0eahN
Kevin Allocca retweeted
There was no song of the summer this year — and there never will be one again rol.st/2DtaN21
Kevin Allocca retweeted
“Ultimately the thing that I realized I was most interested in is why people like things and how entertainment works,” Kevin Allocca, BC '06, said. bcheights.com/magazine/index…
Kevin Allocca retweeted
“A celebration of all things YouTube, replete with backstories about certain videos and what precipitates their rise or fall … An enjoyable read.” --PopMatters
bit.ly/2L2Zim0 @shockallocca
