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🚀 Launching on Product Hunt · Sept 17
Shotlingo — App Store screenshots that ship in 40 languages.
Design one canvas. Layout re-flows for German, mirrors for Arabic, wraps for Japanese. Every device size ready to upload.
Notify me: producthunt.com/products/sho…
Things that break when you translate a screenshot headline:
- German: one word, two lines
- Arabic: everything mirrors, except the arrow you drew
- Japanese: it fits, and you can't check it
- Finnish: see German
- English: you never noticed it was too long
How ShotLingo works: there is one design, and language is a value it renders with.
Write the text once, then name the markets. Export every page in every language as one ZIP.
Adding a language shouldn't mean redesigning your screenshots.
There is one design, and language is a value it renders with. These are Amoura's, in 14 languages.
App Store screenshot dictionary:
'Clean' = no headline
'Minimal' = no headline, but grey
'Bold' = the headline is the app name
'Localized' = English, in a new device frame
'final_v7' = there is a v8
Every App Store screenshot set has:
- one screen nobody uses
- one headline that's just the app name
- one feature that got cut in 1.1
- a device frame from two phones ago
- one dark mode screen, for balance
Starter pack: localizing your App Store screenshots
- a German headline that is now two lines
- Arabic, so the whole layout mirrors
- Japanese you can't check
- 6.9 inch, iPad, then again for every language
- the English set, still live everywhere else
Indie dev weekend plans:
- fix one bug
- find three more
- rewrite onboarding "real quick"
- open App Store Connect just to look
- Monday: same bug, now in 4 languages
Friday call for indie iOS devs.
Reply with your App Store link and we will look at your first screenshot for the next Apps of the Week.
Things every indie dev has said about their App Store screenshots:
- "they're fine for now"
- "nobody looks at those anyway"
- "I'll redo them after launch"
- "I'll redo them after the next update"
- "I'll redo them after the next update"
Starter pack: App Store review week
- "Guideline 2.1" and nothing else
- resubmitting at 11pm like that changes anything
- checking the status from bed
- "In Review" for 4 minutes, then "Rejected"
- the fix was one screenshot
Apps of the Week, week 43: Nubnote, Voice Fun Changer and We Wins!
We Wins! is a family chore app with 33 localizations. Its first screenshot is the same English file in all 9 stores we checked, headlined "Habits that stick."
What does your first screenshot say?
This week's three teardowns:
Nubnote: shotlingo.com/apps-of-the-we…
Voice Fun Changer: shotlingo.com/apps-of-the-we…
We Wins!: shotlingo.com/apps-of-the-we…
Shipped an iOS app this year?
Reply with your App Store link and we will look at your first screenshot for the next Apps of the Week.
