
Designing business strategy into clearer messaging and better-performing websites | 30+ Credible Projects Delivered @8pt_design
Earth, Probably
Joined February 2022
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Stop writing poetic hero headlines.
Nobody visits your website looking for inspiration.
They’re looking for relief from a specific headache.
Most founders write hero headlines like this:
"Empowering teams to do their best work"
"The future of intelligent collaboration"
"Revolutionizing how modern companies scale"
These say absolutely nothing.
They offer zero proof, zero specificity, and zero reason to keep scrolling.
A high-converting hero headline follows a simple 3-part formula:
[Desirable Outcome] + [Measurable Proof or Timeframe] + [Key Objection Removed]
Look at the difference:
Instead of:
"AI-powered financial management for modern businesses."
Write:
"Reconcile 500 client invoices in under 4 minutes—without touching a spreadsheet."
Instead of:
"We help B2B founders scale outbound pipeline."
Write:
"Book 15 qualified demos a month from existing traffic. No extra ad spend."
Clear always beats clever.
Specific always beats broad.
If your headline can't be understood by a tired buyer in 3 seconds, rewrite it.
If your homepage is 80% pitch and 20% proof, flip the ratio.
With AI, anyone can launch a clean, modern website in an afternoon.
Which means visual polish tells a customer absolutely nothing about you anymore.
For years, a good-looking site was a proxy for trust. If the design looked legitimate, buyers assumed the business was legitimate.
AI broke that proxy overnight.
Today, skeptical buyers don’t trust surface-level design. They skip the clever copy and look one layer deeper:
• Who is the actual human behind this?
• How many times have they actually done the work?
• Where are the unfiltered reviews and verifiable receipts?
The order of evaluation has completely flipped:
Your business concept comes last now. Proof of work comes first.
People don’t buy what you claim you can do. They buy when they can verify you’ve already done it.
Stop spending 5 sections pitching your offer. Lead with the evidence.
Your next favorite display font might be hiding in this list.
4 grotesk typefaces worth adding to your design toolkit:
ateliertriay.github.io/brico… — Bricolage Grotesque
befonts.com/amiamie-font-fam… — Amiamie
noirblancrouge.com/fonts/lil… — Lil Grotesk
usemodify.com/fonts/lunchtyp… — Lunchtype
Save these for your next bold hero section. 🔖
Static icons are fine. Animated icons make interfaces feel alive.
Bookmark these 10 animated icon resources for your next UI project.
icons8.com — Animated Fluency icons
animatedicons.co/icons/minim… — Minimal animated icons
itshover.com/icons — Interactive hover animations
unicornicons.com — Animated icons for modern interfaces
lucide-animated.com — Animated Lucide icons
lordicon.com — Customizable animated icons
finsweet.com/lottieflow/cate… — Lottie animations for Webflow
allsvgicons.com/collections/… — Animated SVG icon collections
useanimations.com/#icons — Micro-interaction icons
creattie.com/lottie-animated… — Lottie animated icon library
Save this list. Your next interface might need it. 🔖
Simoom retweeted
Nobody actually wants a website.
They want booked calls, inbound leads, and revenue.
The moment your proposal focuses on deliverables like :
• A 5-page responsive site.
• Custom animations.
• Clean layouts and modern typography.
...you are actively turning yourself into a commodity competing on price.
A dentist never wakes up thinking:
"Man, I really need better typography on my site."
They wake up thinking:
"Why did 300 people visit our page this week and nobody booked an appointment?"
When you pitch, shift the entire frame:
Identify the single action the client actually needs visitors to take.
Position your entire offer around fixing the bottleneck stopping that action.
Present your design by showing how each section guides a visitor to take that step.
Clients don't pay premium rates for Figma files, page counts, or code.
They pay for the business result the website produces.
Sell the outcome, not the asset.
Simoom retweeted
Stop paying for fonts before checking these 10 open-source font libraries. 🔖
bestfreefonts.com — Free fonts for your next project
supafonts.com/all-fonts — Explore a collection of free typefaces
fontshare.com — High-quality fonts for personal and commercial use
uncut.wtf — Open-source fonts with character
open-foundry.com — Discover open-source typefaces
freefaces.gallery/typefaces/… — Explore Hyperlegible Sans
theleagueofmoveabletype.com — Open-source fonts made by designers
usemodify.com — Free fonts for personal and commercial projects
indestructibletype.com/Home.… — Open-source typefaces with a distinct style
fontain.org — Discover free and open-source fonts
Save this list for your next design project. Your typography deserves better. 👀
Simoom retweeted
A few useful sites for designers ✳️
evilbuttons.com — animated buttons and interaction ideas
runeicons.com— a modern icon system with multiple styles
energyicons.com — a searchable library of energy-themed icons
imperavi.com/data/color-stud… — explore and compare color palettes
weihuasongguo.com/variable-w… — variable-width SVG Icons
Stop paying for fonts before checking these 10 open-source font libraries. 🔖
bestfreefonts.com — Free fonts for your next project
supafonts.com/all-fonts — Explore a collection of free typefaces
fontshare.com — High-quality fonts for personal and commercial use
uncut.wtf — Open-source fonts with character
open-foundry.com — Discover open-source typefaces
freefaces.gallery/typefaces/… — Explore Hyperlegible Sans
theleagueofmoveabletype.com — Open-source fonts made by designers
usemodify.com — Free fonts for personal and commercial projects
indestructibletype.com/Home.… — Open-source typefaces with a distinct style
fontain.org — Discover free and open-source fonts
Save this list for your next design project. Your typography deserves better. 👀
A few useful sites for designers ✳️
evilbuttons.com — animated buttons and interaction ideas
runeicons.com— a modern icon system with multiple styles
energyicons.com — a searchable library of energy-themed icons
imperavi.com/data/color-stud… — explore and compare color palettes
weihuasongguo.com/variable-w… — variable-width SVG Icons
Simoom retweeted
Stop building every UI component from scratch. Bookmark these 6 libraries. 🔖
→ cuedesign.space — UI components & design inspiration
→ sombra.design — UI components for modern interfaces
→ feralui.dev — React UI components
→ pinui.xyz — Copy-paste UI components
→ toolcraft.sh — UI components & building blocks
→ reui.io — Reusable React & shadcn/ui components
Save this for your next project. 👀
Startups are raising $20M Series B rounds and their product still looks like complete slop.
They’ll allocate: • $4M to paid acquisition
• $3M scaling sales reps
• $2M on enterprise tooling
...and then send qualified buyers to a website and product that looks like a weekend hackathon project.
The hidden economic cost is wild:
Your CAC skyrockets because your landing page leaks traffic.
Enterprise prospects stall deals because perceived vendor risk is high.
Buyers push for heavy discounts because your brand doesn't command authority.
You don’t need an inflated agency contract.
Literally take less than 1% of your raise and invest it into world-class design, positioning, and UX.
That single 1% does more to shorten sales cycles, protect your margins, and build buyer trust than hiring another 5 SDRs dialing cold leads.
Stop treating design like cosmetic decoration.
It’s the multiplier on every dollar of capital you deploy.
























